video and content distribution: seeing is believing: paul larbey, vice president and general...
DESCRIPTION
Paul discusses how the proliferation of connected devices is shifting the way we consume video and how this usage is driving greater demand for data over service providers’ networks. He shares insights from Alcatel-Lucent’s more than 100 projects worldwide with a focus on how telco and cable TV operators are developing multi-screen IP video offers.TRANSCRIPT
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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FUTURE VISION FOR IP VIDEO
PAUL LARBEY - President, IP Video Business UnitNovember 14th, 2013
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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FUTURE VISION FOR IP VIDEO
PAUL LARBEY - President, IP Video Business UnitNovember 14th, 2013
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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PAY TV UNDER PRESSURE
Multiscreen - 36 million mobile phone owners
in the U.S. watch video on their phones
Time shifting – >10% of content is
watched on demand in US
Simultaneous usage – 85% of tablet/phone
owners use their device while watching TV
at least once a month
Consumers are
more demanding
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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PAY TV UNDER PRESSURE
Competition is
fierce
Netflix now officially bigger than HBO
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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PAY TV UNDER PRESSURE
Costs are
rising
Network investments to
cope with traffic growth
Continual increase in affiliate
and retransmission fees
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PAY TV UNDER PRESSURE
Costs are
rising
““60 to 70%
of our traffic is video”
Bill Garret,Verizon
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PAY TV UNDER PRESSURE
Consumers are
more demanding
Competition is
fierce
Costs are
rising
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PAY TV IN 10+ YEARS
Set-top box
goes away
1 STB = $11Billion (cable and IPTV) in 2012,
80% of video infrastructure at
Consumer funded connected devices
replace the STB
Media gateway functionality simplified
and processing from the network
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PAY TV IN 10+ YEARS
UAll traffic
is unicast
2
Time-shifted TV services
represents 60% of pay TV
traffic in 2022
Video to IP devices
represents 80% of pay TV
traffic in 2022
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PAY TV IN 10+ YEARS
Back-end is
cloud-based
3From monolithic, closed platforms to
more open and modular platforms
From dedicated hardware to
Network function virtualization
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“We are committed to
move everything to IP & cloud”
Mourad Veeneman,Liberty Global
PAY TV IN 10+ YEARS
Back-end is
cloud-based
“
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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U
PAY TV IN 10+ YEARS
Set-top box
goes away
All traffic
is unicast
Back-end is
cloud-based
1 2 3
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ACTIONS
Simplify
the home
Optimize and
virtualize the
video network
Migrate
to cloud
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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ACTIONS
Simplify
the home
Migrate
to cloud
Migrate
storage from
STB to the
network
Deliver
time shifted
TV services on
all screens
CLOUD DVR
Optimize and
virtualize the
video network
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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ACTIONS
Simplify
the home
Migrate
to cloud
ON NET CDN
Cache
content
close to end
users
Optimize and
virtualize the
video network
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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“For us building a CDN was natural”
Chuck Hasek,TWC
“We got payback
in a year”
Ibrahim Gedeon,TELUS
ACTIONS
ON NET CDN
“
Optimize and
virtualize the
video network
“
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NEXT STEPS - SEE THE POSSIBILITIES
Simplify
the home
Migrate
to cloud
Extend
DLNA out of
the home
Migrate
DLNA server
function into
the network
TV services
on all screens
with HTML5
remote UI
REDUCE THE
TIME AND
COMPLEXITY OF
DEPLOYING
MULTISCREEN
SERVICES
Optimize and
virtualize the
video network
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Simplify
the home
Migrate
to cloud
“We can customize
how people view content ”
Chuck Hasek,TWC
NEXT STEPS
“
Optimize and
virtualize the
video network
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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NEXT STEPS - SEE THE POSSIBILITIES
Simplify
the home
Migrate
to cloud
The CDN
inserts the
targeted Ad
at the
edge
Decision
based on
user profilePERSONALIZE
CONTENT AT THE
EDGE BASED ON
USER CONTEXTAd
Ad
Optimize and
virtualize the
video network
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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ALCATEL-LUCENT IP VIDEO PORTFOLIO
DeliveryClient Cloud
Personalization Intelligence
SOFTWARE MODULES
AD
VAN
CED
SERVIC
ES
VELOCIX CONTENT
DELIVERY NETWORK
Push content close to
subscribers to reduce
video transport costs
and assure quality of
service
Accelerate the migration of existing TV systems to IP and cloud-based
components for reduced costs and advanced consumer services
PROFESSIONAL SERVICES
Consult, design, integrate, deploy, operate and maintain
best of breed multiscreen video platform.
Mediaroom Practice.
VELOCIX ENHANCED
VIDEO EXPERIENCE
&
CLOUD DVR
Provide cost effective
personalized streaming
& time shifted TV
services for enhanced
user experience
NETW
ORK IN
FRASTRU
CTU
RE
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TIME
WARNER
CABLE
VERIZON
OI ORCON
SWISSCOM
TELEFONICA
DU
PT
ANTEL
MTS
SINGTEL
TDC
VODAFONE
nTELOSTELUS
AT&T
ATMC
CINERGYHOL
T-ONLINE
CENTURYLINK
HAWAII TEL
FRONTIER
SASKTEL
TALK TALK VELTON
PRTCWEST CAROLINA
VERMONT
BRISTOL
FARMERS
OPELIKA
TDS
TELMEX
NUMBERin IPTV
system integration
NUMBERin service provider
owned CDN
PIONEERin Cloud DVR deployment1 1
TELECABLE
LIBERTY
GLOBAL
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