victory case
TRANSCRIPT
![Page 1: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/1.jpg)
Victory and IndianGroup E
![Page 2: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/2.jpg)
IntroBranding• Focused on the cruiser market• Electric motorcycle (EmpulseTT)• Technologically advanced for the
price range• Preferred Registered Owners• Exclusive merchandise• Competitive insurance rates• Special group rides
![Page 3: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/3.jpg)
Market Share
![Page 4: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/4.jpg)
Placement
![Page 5: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/5.jpg)
Placement
![Page 6: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/6.jpg)
• Entering a pre-established market • Relied too much on Polaris
dealerships• Focusing too much on baby
boomers• Did not start to profit from
Victory until 2006
Weaknesses
SWOTStrengths• Victory is an American made• Diversification of products• Heavily invested into R&D• Well established distribution
points• The Indian acquisition• Joint venture with Eicher Motors
![Page 7: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/7.jpg)
• New emerging Chinese motorcycle brands• New innovative products from
Harley Davidson, Japanese, Italian, and German brands• Another economic recession
could hurt the sale of luxury items
Threats
SWOTOpportunities • Focusing on new customer
demographics• New technologies and energy
sources• Entering new motorcycle
markets• Focus advertising in more
warmer climates
![Page 8: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/8.jpg)
Problem
• Improving market share for the Heavy weight and entry level segments while creating brand power and recognition.
![Page 9: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/9.jpg)
Options • Polaris could sell the victory and
Indian brands• Victory could just go under the
Indian brand name
• Invest more R&D into other motorcycle markets• Drop the victory brand, and have
it go under Polaris
![Page 10: Victory Case](https://reader033.vdocuments.site/reader033/viewer/2022042723/587916781a28abf13a8b4a85/html5/thumbnails/10.jpg)
Moving Forward
• Invest more R&D into other motorcycle markets• Drop the victory brand, and have
it go under Polaris