victoria's secret
TRANSCRIPT
Fashion Show 2011Tanwaya Y.
and Siwadee A.
Victoria's Secret
Artistic Combination
- Design (Clothes, stage)
- Make-up- Music
- Light and sound- Ballet- Runway walk
Target Audience
Upper-middle class/upper class
- CelebsWomen (to watch and buy for
themselves)Men (to watch and buy for their
ladies)
Themes-Ballet-Superheroes-Passion
-Aquatic Angels-Spell on You-Club Pink
Add variety to products reach wider range of customers
Themes
More attention on a few specific models in certain themes.
- Models have the personalities that respond to those certain themes; the bras & panties are well expressed through their personalities.
- Audience can easily relate themselves to the focused models they see.
Music
Live music- Worth money
for studio audience
- Chosen artists are currently popular
Jay-Z Nicki Minaj Maroon 5
Ideology
VS' models have women's ideal bodies
An image of an "attractive body"
- Slim- Strong & healthy
Ideology
An ideal body is achieved through hard work
A sexy woman is what men want
Men want to possess ones that look just like that
Then use VS' products!
Backstage
Promote interviewed models
- Feel more familiar with them
- Feel less inferior to them
Backstage
- Models are portrayed as accessible, friendly
- Audience gets involvedCreate brand loyalty!
Brand signatures
- Models = angels
- Wings
- Models themselves
- Live music in fashion show
Consumerism & Materialism
What are needed by audience?
- Bras and panties
What are wanted by audience?
- Accessive accessories (Make-up, wings, costume, etc.)
- The ideally sexy body!
Thank You