Unprecedented exposure for your premier property

PACKAGEEXCLUSIVEV

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VIC EXCLUSIVE PACKAGE

Cancellation of any portion of the VIC Exclusive Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the package. VIC Exclusive Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online and magazine advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

Editorial

• House or Apartment of the Week feature in Domain in Saturday's The Age and Friday’s The AFR

Magazine Advertising

• Domain in The Age and The AFR half page advertisement x 3 weeks

• Domain Review half page advertisement x 3 weeks

Digital and Social Amplification

• Domain Dream Homes on domain.com.au, theage.com.au, nine.com.au (VIC) and 9news.com.au (VIC) homepages

• Listing showcased via Domain Facebook, Instagram and Twitter

• Social Boost

INVESTMENT: $18,700 GST inclusive

VIC EXCLUSIVE PACKAGE ELEMENTS

Domain offers sellers exclusive editorial placement as House of the Week or Apartment of The Week within Domain’s weekly liftout in The Age and The Australian Financial Review, plus premium magazine advertising, a prime spot on domain.com.au, theage.com.au, nine.com.au (VIC), and 9news.com.au (VIC) homepages, plus social amplification for your premier property.

VIC EXCLUSIVE PACKAGE

VIC EXCLUSIVE PACKAGE

VIC EXCLUSIVE PACKAGE

MAGAZINE EDITORIAL & ADVERTISING

Source: 1. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018.

Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.

Showcase your property’s best features with an exclusive editorial feature and three weeks of half page advertising.

Inspire active and passive buyers

HOUSE/APARTMENT OF THE WEEKEDITORIAL FEATURE

People read Domain in Saturday’s The Age and Friday’s The AFR each month1

1,010,000B O O S T YO U R E X P O S U R E

of Domain Magazine (in The Age and The AFR) readers are social grade A or B1

of the Domain Magazine (in The AFR and The Age) readers have investments valued at over $500k1

1in5POTENTIAL INVESTORS

67%AFFLUENT

VIC EXCLUSIVE PACKAGE

Delivered free each week to an engaged and local audience

Celebrate the best of Melbourne and promote the lifestyle that comes with your property

Six magazines in Victoria to target local buyers by area

D OMAIN REVIEW CIRCULATION2

  Stonnington & Boroondara93,757 homes in the Stonnington and Boroondara suburbs.

 Bayside & Port Phillip39,598 homes in the Bayside suburbs.

 Eastern39,973 homes in the Eastern suburbs.

 Ivanhoe & Valley55,253 homes in the North Eastern suburbs.

 Melbourne Times43,753 homes in the Northern suburbs.

 Moonee Valley40,750 homes in the North Western suburbs.

Source: 2. Audited Media Association of Australia; CAB Total Distribution Audit, Sept 2018.

Target buyers by area and showcase the lifestyle that your property offers to a highly engaged audience with three weeks of half page advertising in your local Domain Review magazine.

Captivate a targeted local audienceD OMAIN REVIEW

VIC EXCLUSIVE PACKAGE

1. emmaTM conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. Combined audience for Domain (national), theage.com.au (national), nine.com.au (VIC). 2. emmaTM conducted by Ipsos Australia, People 14+ for the 12 months

ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. People that visited Domain (national) and theage.com.au (national) and nine.com.au (national). 3. Domain Group Internal data, Oct 2018, based on email enquiry postcode data (excludes international enquiries).

Domain Dream Homes is an effective way to reach a larger audience by featuring your property on the domain.com.au homepage to people actively searching for properties in VIC.

Additional positioning on the theage.com.au and the VIC homepages of nine.com.au and 9news.com.au will broaden your audience and capture the attention of active and passive property seekers generating more views and enquiries.

Showcase your property to a larger audienceD OMAIN DREAM HOMES

DIGITAL EXPOSURE

people visit all of these sites, increasing the frequency of interaction with your property2

of sale enquiries for VIC Dream Homes properties come from out-of-area388%

REACH OUT-OF-AREA BUYERS

948kMAKE SURE YOUR PROPERTY IS SEEN

Australians use Domain, theage.com.au, nine.com.au (VIC) and 9news.com.au (VIC) each month1

7,800,000E X T E N S I V E AU D I E N C E

4. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Dec 2018 versus REA. 5. Sensis Social Media Report Jun 2018.

D OMAIN FACEBO OK, INSTAGRAM AND TWIT TER SO CIAL POST

Amplify your property via Domain’s social media channels, capturing active and passive buyers.

With a combined social following of 1.6 million4, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

Leverage Domain’s social leadership

VIC EXCLUSIVE PACKAGE

of Australian internet users use social media daily5

combined social media following across Domain’s social pages41.6m

SO CIAL REACH

62%HIGH ENGAGEMENT

on social media compared to our nearest competitor4

#1S O C I A L L E A D E R S H I P

SOCIAL AMPLIFICATION

D OMAIN SO CIAL BO OST

Domain Social Boost showcases your property as a Domain sponsored post on Facebook.

Social Boost places your property into the Facebook newsfeed of buyers who we know are actively searching and enquiring on properties in your area generating more views, enquiries and engagement.

Domain delivers buyers.

Contact your real estate agent today.

Unprecedented exposure for your premier property

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