Technology Decisions in the IoT space

VHS or Betamax

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Table of Contents

Introduction

The analogy

The context

The approach

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1943WORLDWIDE

BOTTLING EXPANSION

1916BIRTH OF CONTOUR BOTTLE

1899THE FIRST BOTTLING

AGREEMENT

1929FIRST

COOLER1933FIRST

FOUNTAIN1982

DIET COKE1978PET

PACKAGING

2005COKE ZERO2005

PULPY

2009COCA-COLA FREESTYLE

2013COCA-COLA

LIFE

1886 COCA-COLA

IS BORN

2009PLANT BOTTLE

130 years of innovation

3,500products worldwide

20billion-dollar brands

#1 worldwidesparkling drinks | juice |

coffee

our network results in a record

daily servings of our beverages

1.9 Billion

8

The analogy

9

For the younger audience members ;-)

A time when TV was based on a schedule, if you missed a program, there was no catch-up!!!

10

Timeline

1976 – VHS and Betamax launched

1980 – War in full swing

1984 – Toshiba plans the DVD

1987 – Betamax concedes defeat

1996 – First film released on DVD

2003 – DVD rental overtakes VHS

2004 – Hollywood stops releasing films on VHS

11 years to win the war, obsolete 17 years later…

11

Everything is acceleratingMNO’s and (cheap) mobile devices broaden access to the internet

Social rides the mobile wave; no “Arab Spring” if demonstrators/activists had to run home and work from a desktop.

In 10 years Apple went from the iPod to the iPhone 4s and the iPad2

In 8 years Facebook went from 0 to 900 million users

In 6 years WhatsApp went from 0 to 900 million users

In 5 years Instagram went from 0 to 500 million users

October 2014 – more mobile devices than people in the world

This fundamental shift will accelerate again with IoT:

Various predictions, but 50B connected devices by 2020 is common

- From 14B today!!

12

IoT is huge and far-reaching…It’s much bigger than a two format war

Transport

Office

Residential Retail

Factory

Wherever there is a ‘Thing’ there will be connectivity

13

SummaryThe complexity and scale of the IoT space, combined with the accelerating pace of change means that whilst the Betamax vs VHS analogy is interesting, it probably only has limited value

We are dealing with Betamax vs VHS

to the power of 8

Or…

BV8

Not BB8

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The context

15

Early success

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The Coca-Cola System

The system comprises many different companies with their own IT teams and leadership teams

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Assets as opportunitiesWithin the Coca-Cola system we ‘own’ a huge number of potential IoT assets:

• General cold drink equipment (fountains, coolers etc…)

• Fleet (trucks, cars)

• Production Facilities

• Freestyle

• Customers

• The package (can, bottle, PET, etc…)

Scale becomes an issue

18

The problem…

• Highly complex system, with multiple decision makers, aligned strategically, but with legitimate tactical and operational variation

• Risk of ‘shadow’ IT

• Emerging technology spaces with BV8

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The approach

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High Level• Break IoT up into manageable chunks

Supply chain optimisation is very different to real-time proximity marketing

• A focus on connecting existing infrastructure

• Review governance models to enable fast decisions on low risk

• Be comfortable with a blended approach to partners

- Carefully managed investments

- Multiple solutions ok (for now) – competitive, but low risk

- Best in class for small problems

- Move fast

- Tolerate failure

• Ensure procurement are aligned

Always, and only, to solve business problems

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An ecosystem of partners

IoT Core platform

Big Data Platform Data ‘lake’

Content Management

SystemContent

Image

AV

Endpoint Management

Platform/sEndpoints

Beacons

Cars

Equipment

Etc…

Enterprise Infra

platform/s

Core Infrastructure

Network

Cloud

Existing platforms,

mainly mature partners

Emerging space, many

partners, domain specific

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Let’s take an example - BeaconsWhat can we control…

- The hardware

- Create global agreements that are easy to use

- Managed pool of partners

What can we influence…

- The software- In-house?

- Purchased?

- Blended?

Test, fail, pivot, succeed – fast and cheap

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Conclusion

‘…the inescapable reality is that the future is here. It’s present now. It’s in the spaces we move though and, at the same time, are invisible and working silently but powerfully in the background’

- Tom Daly Group Director of Mobile Coca-Cola

At Coca-Cola, IT = Intelligent Technology.

We deliver the world’s most sophisticated technologies to enable human intelligence to flourish.

CONTACT

Thank You!

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Adam FordeRegional CIOGlobal IT

adforde@coca-cola.comM + 44 776.017.1784