• Vertigo were established in 2002 by Alan Niblo and James Richardson• Since being created it has produced 28 films and distributed 35.• Their Box office smash hit was Street Dance 3D, their biggest DVD was Football

Factory.• Vertigo film’s production strategy is championing new talent and being the

forefront of the aspiring new actors. (Such as Tom Hardy who appeared in Bronson a vertigo film’s production)

• Vertigo films get funding from Channel four films, the film council and NFTS to promote film in school project and this is a way of funding publically

• Opening Weekend: £2,493,948 (UK) (21 May 2010)• Gross: £11,488,200 (UK) (2 July 2010)• The Football Factory has sold 300,000 copies in Britain alone. "We thought it would

do well on DVD," Preston says, "but it has done double what we expected. It's completely outperformed the theatrical performance."

• The retail price is around £15, so the DVD revenue has been in the region of £4.5m. In four months on the shelves at Woolworths, HMV and play.com