vertic capabilities
TRANSCRIPT
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#WeAreVertic
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Global independent digital advertising agency
founded in 2002, with offices in New York,
Copenhagen and Singapore & Seattle
Award Winning solutions based on blending core strategic
competencies, creative, interaction-design and
content to build 360° channel solutions
Our Mission is to build provide industry leaders with interactive
solutions to build their brands and create optimal
customer experiences across all relevant channels
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Energy Transparency
Breaking effectively
into a new markets
segment
Positioning Branding Driving business
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34,000 Consumers 28 Brands
Consumer Perception
34% of consumers worldwide
perceive the Starbucks brand to be
climate-friendly.
Improved Perception
74% of consumers would have an
improved perception of the Starbucks
brand if they knew about the company’s
commitment to wind energy.
Inclined to Buy
60% of consumers worldwide would
be more inclined to buy Starbucks
products if they knew about its
commitment to energy.
Big data created the stories
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We used LinkedIn for targeting
Companies Roles
+31 more
Geography
CEO
CMO
C-Level
Employees
Content
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Messaging
Messaging
The combination of a compelling business case,
unique content and the opportunity to target a
specific audience provided Vertic with the
ability to push engaging, customized messages
and increase relevancy.
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Using profile data to
personalize an
Interactive
Experience
Upon click through from LinkedIn, the resulting
site experience was dynamically displayed to
provide relevance according to the user’s company,
industry, segment and role.
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Results These are the data that you usually see from digital campaigns….
Conversion
“My belief now is that this approach will overhaul the
traditional go-to-market. There is a need for a longer and
stronger cooperation between sales and marketing to
build customer connections through data. Having
achieved this goal with Vertic, it has driven me to allocate
a third of total marketing budget towards digital customer
driven processes such as these.”
Morten Albæk
Marketing Director at Microsoft
Press Release: http://bit.ly/1bmUboK
11 million impressions Overall CTR reached 0.08% Highest clickthrough rate of 0.17%
10.680 corporate executives, Employees and key opinion
leaders visited
Averaging 7.02 minutes 80% of target key opinion leaders visited the site
30% of top executives in the Target group visited the site
+ 8 minutes user sessions
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18 months after the launch,
Vestas has signed orders for more
than € 150M
The business impact
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Global launch of
Office365
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Targeting
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13
25.49% Above LinkedIn industry averages
(.07%) - Relevant messaging and
targeting produced high banner CTRs.
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14
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Personalized
content
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“My belief now is that this approach will overhaul the traditional go-
to-market. There is a need for a longer and stronger cooperation
between sales and marketing to build customer connections
through data. Having achieved this goal with Vertic, it has driven
me to allocate a third of total marketing budget towards digital
customer driven processes such as these.”
Trine Tirsgaard
Marketing Director at Microsoft
Results
bounce rates as users coming to the solution
were pre-qualified with relevancy compared to
software industry averages of 40-50%*.
Started 30-day trial in leading market. the conversion rate from trial to buy
compared to office365.com
10% 16.3% 9.2x
* Optify B2B digital report data.
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Thank You
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