version 2 - the access group | business software · company to new customers or prospects. it is...

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About The Access Group: The Access Group is a leading provider of integrated business management software. Our portfolio spans ERP, finance, HR, Payroll, Recruitment, warehousing, business intelligence, professional service automation, Hospitality and manufacturing. More than 10,000 UK businesses and not-for-profit organisations use products and services provided by Access to improve their performance, profitability and drive growth. The Access Group is one of the fastest growing UK software developers. Our on-going commitment to excellence, customers and employees, has also placed us among the UK’s top employers.

About us

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Logo element positioning

x x

x

x x

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and a minimum size (h = 8mm / 20px)

h

Logo protection

To optimize the logo visibility and readability it needs:- a minimum protection area around the logo

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Identity protection

It is important that the appearance of the logo remains consistent.

The logo should not be misinterpreted, modified or added to, must never be redrawn, adjusted or modified in any way. It should only be reproduced from the artwork provided.

Here are some common ways in which the identity should not be distressed.

Don’t distort the logo

Don’t change the colour of any logo element

Don’t change the position of any logo element

Don’t use a colour logo on non-white background

Don’t rotate or use the logo vertically

Don’t isolate any logo element

Don’t change the typography

Don’t use non-approved back-ground colours

access

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Logos

NO uppercases UNLESS it’s an acronymeThese are set product logos. There are NO other variations.

Logo variation for the access groupExclusive to product logos only.

Logo rules for access.

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Access#E5173F#54b9b3#2E2E2E

Example:

Red - #E5173FPantone 186C M Y K 00 100 75 04R G B 229 23 63

The red of access is used for links and titles- H1 / Hyperlinks

Blue - #54B9B3The blue of access is used for CTAs and second level information

- “FREE TRIAL“ button or other CTAs- Footer information

Grey - #2E2E2EThe dark grey of access is used as a background colour or text or the main tone of our drawn images.

- Background for second level information- Colour for drawn images- general copy / text

Colours

Access Red

Pantone 186 C M Y K 00 100 75 04R G B 229 23 63Hex e 5173f

Access Grey

Pantone 425 C M Y K 00 00 00 80R G B 88 88 90Hex 58585a

sruoloC etaroproC

Access Black

Pantone BlackC M Y K 00 00 00 100R G B 00 00 00Hex 000000

sruoloC troppuS

Access Red(Darker Tone)

Pantone 201C M Y K 00 100 65 30R G B1 67 8 41He 00836bx

USE OF STRAPLINEFREEDOM TO DO MORE

ACCESS BRAND GUIDELINES

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The Access brand

This document is designed to give a brief overview of the Access brand identity, what it means and how it is communicated.

When applying the Access brand please bear in mind two imperatives1. The intended audience2. Consistency

What follows is absolute guidance on how and when to use the Access logo and/or the strapline.

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Using the strapline

Generally – and for guidance - the strapline should always be used when we are promoting the company to new customers or prospects. It is not to be aggressively used with existing customers or in a corporate context – eg when talking to investors.

General dos and don’ts

Please do• Follow all the guidelines in this booklet • Use the correct logo for the right situation • Only use the approved and supplied logo and strapline artwork • Use the strapline in a promotional context only

NB Using unauthorised variations may damage our trademark protection

Do not• Alter or change the logo and strapline artwork to create variations• Use other colour combinations than those shown in this guide• Create other ways of using the ‘Freedom’ message – it is specific to our brand and consistent application is essential• Create freedom campaigns or events using this theme without consulting the marketing department• Create new brand versions –whether it is product, company or campaign related

Examples of strapline application

CAN I USE THE STRAPLINE FOR A:

WEBSITECAMPAIGN MICROSITESCONTENT MARKETING ASSETSBROCHURESPROPOSALSPOWERPOINT TEMPLATESEMAIL SIGNATURESBID RESPONSESVIDEOS - EXTERNALCASE HISTORIESPRINTED GIVEAWAYSBUSINESS CARDSMEETING ROOM SUNDRIESEVENT STANDS AND BANNERSLETTERS TO CUSTOMERSLETTERS TO EMPLOYEESLETTERS TO SUPPLIERSLETTERS TO CANDIDATESPRODUCT RELEASE NOTESTECHNICAL OVERVIEWSPRODUCT DOCUMENTSSOFTWARE OVERVIEW DOCSPRODUCT SCREENSCUSTOMER SUPPORT PORTALCUSTOMER CONTRACTSINVOICESPURCHASE ORDERSPRODUCT MANUALSVIDEOS - INTERNALCONTRACTS OF EMPLOYMENTJOB DESCRIPTIONSINTERNAL POLICY DOCS

YESYESYESYESYESYESYESYESYESYESYESYESYESYESNONONONONONONONONONONONONONONONONONO

If you are unclear if the strapline should be used in your project or document

please contact [email protected] or anyone in the marketing team.


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LOGO ELEMENTS POSITIONING

VERTICAL VERSION

This is the main version of the logo with the strapline. This version should be used in every application where it is possible and readability allows.


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3/10 x

2/5 x


1/6 x


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LOGO PROTECTION

• and a minimum size (h = 10mm / 40px)

To optimize the logo’s visibility and readability it needs:

• a minimum protection area around the logo

h


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FREEDOM TO DO MORE

USE OF STRAPLINE

HORIZONTAL VERSION

This is an alternative version of the logo and strapline lock-up. It can be used in conjunction with the vertical version or by itself in applications where it provides better readability.


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USE OF STRAPLINE

x 2/5 3

/10 x

1/6 1/6

1/10 x

1/6


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LOGO PROTECTION

• and a minimum size (h = 8mm / 20px)

USE OF STRAPLINE

To optimize the logo’s visibility and readability it needs:

• a minimum protection area around the logo

h


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Open Sans Regular

The strapline can be used by itself. But only in very special circumstances approved by the Chief Marketing Officer.

Please apply to Jo Howard at [email protected] for permission to do so.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ‘ ? ’ “ ! ” ( % ) [ # ] { @ } / & < - + ÷ × = > ® © $ € £ ¥ ¢ : ; , . *

STRAPLINE TYPOGRAPHY

USE OF STRAPLINE

Open Sans Regular:

https://fonts.google.com/specimen/Open+Sans

LINKS


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COLOUR LOGO

LOGO COLOURWAYS

NEGATIVE LOGO

MONO LOGO

USE OF STRAPLINE


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USE OF STRAPLINE

APPLICATION EXAMPLE

WEBSITE

Note that the logo appears plain in the header of the website and in the vertical lockup iteration in the footer. This is to allow for the various devices that the site can be viewed on.


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USE OF STRAPLINE

APPLICATION EXAMPLE

PPT TEMPLATE


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USE OF STRAPLINE

APPLICATION EXAMPLE

EMAIL SIGNATURE


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USE OF STRAPLINE

APPLICATION EXAMPLE

PEN


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USE OF STRAPLINE

APPLICATION EXAMPLE

MUGS


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USE OF STRAPLINE

APPLICATION EXAMPLE

BADGES


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USE OF STRAPLINE

APPLICATION EXAMPLE

BUSINESS CARDS


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USE OF STRAPLINE

APPLICATION EXAMPLE

STAND

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Logos

Certification logosfor the products.

Becoming a certified, expert, master or fellow requires a set of achievements which the user can do online through our hub.

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Logos

Partner logosfor their websites.

Becoming a diamond, platinum, gold or silver partner requires a set of requirements and gives a line of benefits (next page)

Requirements:

Based on Alto’s list. Other divisions TBD:

- Minimum ARR

- Joint Marketing Campaigns in year

- Access branding and profile on partner website

- Completed a partner success story

- Submitted an Executive quote

- Access to forecast call

- Access Accredited Sales Person

- Provide 1st and 2nd Line Support

£21,000

ONE

£54,000

TWO

£105,000

THREE

£420,000

FOUR

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Logos

Partner logos for their websites.

Benefits:

Based on Alto’s list. Other divisions TBD:

- Discount from List Price

- Sales Incentive programme

- Access to Sales and Marketing Collateral

- Official Partner Status

- Fully funded Video Case study

- Eligible for Partner Spotlight on website homepage

- Speaker opportunities at Access events and briefings

- Classroom based product and sales training

- Access to trials and demos

- Standalone partner profile pageon access website

- Partner Advisory Council Membership

- Exclusive Sales Success Event for top tier salespersons

10% DISCOUNT

TBC

15% DISCOUNT

TBC

20% DISCOUNT

TBC

25% DISCOUNT

TBC

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Fonts

Bentonthat’s the access logo font. We don’t really use this anywhere. Apart from the logo.

Open SansThat’s the main font to use for any live/web work.

Styles:

H1padding: 5px 15px;background: #fff;color: #2e2e2e;text-transform: uppercase;font-size: 26px;font-weight: 300;

Copypadding: 5px 15px;background: #fff;color: #2e2e2e;text-transform: uppercase;font-size: 26px;font-weight: 300;

The font weight is bold forall titles / H1...

copy is regular/light

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Videos

Intro and OutroThe intro and the outro can be found here:

AccessVSBrayLeino/Assets/Video/access/IntroOutro

ThumbnailThe thumbnail needs to have this “Play” but-ton on it.

Play button on thumb

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Shards - 1 of 1

The shards are a constant in our brand. They can be used in all sorts of ways to create depth

- by overlaying them on top of images and backgrounds by using blending modes

- use the shapes as masks for images

- use as overlays on top of images for putting text

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Templated Work - Our Brand approved agencies have these templates

All our expert support and customer success teams are in-house, based in the UK and super friendly.

Everything you need to know about Success Plans At Access we know just why our customers choose our products, it’s because they want to be more successful. We want them to be more successful too. So, we’ve taken a good long look at how we support our customers and took on board feedback to make it a whole lot better. We’re not just there to support customers when things go wrong - we’re there with you at every stage of your journey.Now, we know one size doesn’t always fit all, which is why we’ve developed three different Success Plans. There’s something for everyone:

Success EssentialThe Essential Success Plan is included as part of your Access subscription, and is there for you online any time of the day or night with access to our Knowledge Base and Community.

Essential Success plan features

Solution NotificationsWe’ll get in touch with you when there are new solutions or articles available via our Success portal.

Unlimited IncidentsYou can raise support queries as many times as you need to.

Support HoursSupport hours are to 09:00-17:00 UK time.

24x7 Portal AccessThe Success portal provides around the clock access for you to log incidents, browse articles and videos to find solutions, within our Knowledge Base or interact with other users in the community hub. Note Essential plan customers must log all-incidents on-line. However, we will call you back to respond to your support cases if needed.

Remote AccessWe can remotely access your system to resolve complex issues if needed.

Online Training ContentWe’ll make available training videos to help you find solutions to problems and to get know your product a little a bit better. (note: not all products make videos available on-line)

Access to Online CommunitiesWe’ve created a brand spanking new online Community, so you can get help from the people who know our products best: the customers who use them every day. You can also share your experiences and help out other users who need a hand.

Recorded Customer Success WebinarsYou will get access to the recording of the live webinars we do for Standard and Premier Plan customers.

Named Employees Submitting IncidentsYou will be able to define and maintain details of up to 2 employees that can submit incidents online.

Support Services

Service Hours

Authorised named employee support contacts

On-Line case submission(includes telephone response from Access)

Assistance on “How to” questions

Telephone/Email case submission

Option for extended hours support1

Named Support Analyst for larger customers

ResponsivenessResponse Time

Critical Issue (System Down)

Proactive Case updates (hourly for Priority 1 cases)

Priority Case Handling

Knowledge and CommunityAccess to Knowledge Base

Access Community Forums

Access to on-line training content where available1

10% Discount on post-go live Training

Upto 2 hrs work/Yr on layout changes of existing reports

Customer Success ServicesProduct Success webinars (4-6 per year)

Annual Customer event

Non-technical Case Escalation (via Customer Success)

Access to Office based Customer Success team

Basic Adoption Monitoring/Interventions

Access to Named Customer Success Manager

Adoption Monitoring/Interventions and scheduled Customer Success/Adoption Review(s)

Documented Customer Success Plan

Customer Success Manager Service Days(Free)

09:00 - 17:00 // Mon - Fri

Up to 2

08:00 - 18:00 // Mon - Fri

Up to 4

08:00 - 18:00 // Mon - Fri

Up to 8

>£1K Success Plan Spend

2 Business Days

2 Hours 1 Hour1 Hour

Priority 1 cases 1 hourPriority 2 cases 2 hourPriority 3 cases 4 hourPriority 4 cases 1 Biz Day

>£1K plan spend 1 Review/Yr>£2.5K plan spend 2 Reviews/Yr>£5K plan spend 4 Reviews/Yr

1 CSM Day for each incremental £5K of Premier

Success Plans spend over £5K (i.e. £10K spend is 1 extra CSM Day, £15K Spend is 2 extra CSM days, etc.)

>£2.5K Success Plan Spend

Priority 1 cases 1 hourPriority 2 cases 2 hourPriority 3 cases 4 hourPriority 4 cases 1 Biz Day

Essential Success Plan

StandardSuccess Plan

Premier Success Plan

1Not necessarily available for all Access products2local time is currently only provided in UK time zones, please check with your sales team if you need different local support hours

Success Standard

The Standard Success Plan is a more reactive service including telephone and email support, speedy response times and access to our lovely customer success teams. You’ll also get the chance to be involved with exciting product updates and webinars from our team of experts.

Standard Success Plan Features

Includes all the fantastic features of the Access Essential Success Plan, plus:

How to AssistanceWe will happily highlight for you existing knowledge content, or help answer any common procedural questions that you may have about your Access products.How to Assistance is subject to a fair usage policy and we reserve the right to recommend training service or consultancy services where appropriate. This assistance does not cover questions regarding installations, data migrations.

Extended Hours SupportSupport hours are extended to 08:00-18:00 UK time.Our customers on Standard or Premier Success Plans can request a support plan that provides longer support hours if need. Any such support plan will be subject to further charge and is not available for all products.

Priority Case HandlingWe’ll prioritise your support incidents based on your support plan level. Making sure you get the right response just when you need it.

10% Discount on TrainingWe know how important on-going training can be, especially as you have staff changes. That’s why we’ve a discount available on training post go live.

Report Layout ChangesNeed a minor change to a report layout, but not sure how to do it? We will help change the report layout of existing reports, for up to a maximum of 2 hours work per year. If we believe more work is needed we will refer you to our consulting teams.

Access to the Customer Success TeamOur expert Customer Success team will be on-hand to help you deal with any non-technical issues that you may be having. They’ll be your advocate to help quickly resolve any challenges you may have.They will also be proactive in assessing any key adoption and risk indicators including: product usage, your participation in communities or webinars, volume and type of support tickets and customer satisfaction scores.

Interactive Customer Success WebinarsYou will be invited to join in with our Customer Success Webinars, hosted by our Customer Success, Consulting, Product Teams or Support teams; giving you the chance to pick the brains of our best and brightest experts.

Customer Success EventWe’ll invite you along to our Customer Success Event where we address common topics of interest, product roadmaps and talk about the latest industry issues.

Named Employees Submitting incidentsYou will be able to define and maintain the details of up to 4 employees that can submit incidents Online, via phone or email.

Success PremierThe Premier Success Plan delivers a proactive service including your very own support contact and a customer success manager who will get you on the road to success and help you stay there.

Premier Success Plan Features

Includes all the fantastic features of the Access Standard Success Plan, plus:

Access to Named Customer Success ManagerOne of our Customer Success Managers will be assigned to you and will be your advocate to help make sure you achieve your business outcomes.

Quarterly Success Reviews Your Customer Success Manager will co-ordinate and host quarterly reviews to assess your production adoption, barriers and potential opportunities’

Named Support AnalystA named Support Analyst will be assigned to you and, where possible, your support incidents will be routed to them.

Documented Customer Success PlansAs part of your proactive reviews your Customer Success Manager will document and share with you a jointly agreed set of success objectives to make sure you get the most from your Access Solution. This service is dependent on your overall Success plan spend.

Additional Customer Success Manager services days (and ‘Free’ Days)Whilst the Premier Success Plan includes several pre-defined services such as webinars, events, annual, bi-annual or quarterly depending on contract size you can also get more time with your Customer Success Manager if you need it.Customers with a Premier Success Plan spending over £10,000 will get additional free days with their Customer Success Manager for each incremental £5000 of spend.

Named Employees Submitting incidentsYou will be able to define and maintain the details of up to 8 employees that can submit incidents On-line, via phone or email.

Note Success Plans are being rolled out across Access, please check with your account manager if they are available for your Product

Brochure - Web Brochure - Print

CaseStudy

Factsheet Landing page Success Support

Website

Whitepaper

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Templated Work - Our Brand approved agencies have these templates

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Website Laws - CTAs

PRIMARY

BOOK DEMO

BOOK DEMO

SECONDARY

FIND OUT MORE

FIND OUT MORE

TERTIARY

Text colour: #2a5c59Background colour: #ddf1f0

Text colour: #ffffffBackground colour: #54b9b3

Text colour: #ffffffBackground colour: #54b9b3

Text colour: #2a5c59Background colour: #ddf1f0

Text colour: #ffffffBackground colour: #e5173f

Text colour: #e5173fBackground colour: #ffffff

Laws for use:

- Direct conversion. Straight to form --> Main page goal.

Laws for use:

- A CTA to catch traffic which would normally bounce. Allowing a connection to the next step of the UX.

Laws for use:

- Secondary reasons for leaving the page. Diversion of funnel towards conversion.

Role over & Click colours: Role over & Click colours: Role over & Click colours:

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version 2 - the access group | business software · company to new customers or prospects. it is...

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