veronica brady marketing coordinator (254) 750-1917 ...veronica brady . marketing coordinator (254)...
TRANSCRIPT
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E X T E R I O R A D V E R T I S I N G
B a c k W i n d o w :
Frame your message in the back window of the bus. These
ads are in direct view of drivers, with an average of 44,000
impressions per week!
Price: $250/month
Plus a one-time print/design/install cost: $250
(72”W x 30”H and 76”W x 34.5”H)
S i d e W i n d o w :
Cover the side windows of our vehicles with your ads. Ads
are seen in passing and at street/curbside level as riders and
pedestrians approach the bus.
Price: $125/month (2 or more for $110/each/month)
Plus a one-time print/design/install cost: $150 (45”W x 28.5”H and 45”W x 20.5”H)
H e a d l i n e r :
This headliner speaks for itself, with a B-R-O-A-D
message that runs the length of the bus. Increase the
impact of your campaign with a headliner.
Price: $300/month
Plus a one-time print/design/install cost: $375
(330”W x 12”H)
B a c k – S i d e W r a p :
Grasp the attention of the consumer and make a BOLD
statement with this eye-catching spot!
Price: $450/month
Plus a one-time print/design/install cost:$575
(110”W x 58”H and 110”W x 51”H)
B a c k W r a p :
Cover the entire rear of one of our cutaway vehicles with
your ad, and let us drive your message all over town!
Price: $450/month
Plus a one-time print/design/install cost: $595
(101”W x 84.5”H)
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E X T E R I O R A D V E R T I S I N G C O N T .
K o n g :
A popular, large-scale ad in full view of drivers and
pedestrians on either side of the bus. A moving BILLBOARD
and a more affordable option for your ad on multiple buses.
Price: $325/month
Plus a one-time print/design/install cost: $300
(120”W x 28”H)
S p l i t K o n g :
Another popular choice… in full view of drivers on
street level. A moving BILLBOARD comprised of
multiple ads, providing more bang for your buck.
Price: $375/month
Plus a one-time print/design/install cost: $325 (81”W x 28”H back & 71”W x 28”H front end)
B i g K o n g :
A HUGE moving BILLBOARD, more than THREE TIMES the size
(in height) of a Kong. Got a BIG message? We have space!
Price: $650/month
Plus a one-time print/design/install cost: $1,100 (130”W x 102”H)
B a c k B a n n e r :
A great alternative to a full back wrap on our DRS and rural
transit vehicles and in direct view of drivers!
Price: $250/month
Plus a one-time print/design/install cost: $250
(59”W x 28.5”H)
F u l l o r H a l f V e h i c l e W r a p : Cover half or the entire
vehicle with your ad. These are the epitome of mobile
advertising. Put your message in front
of potential customers like never
before. See last page for details.
I N T E R I O R A D V E R T I S I N G
B e h i n d - T h e - D r i v e r :
Ads placed directly behind the bus driver and in full
view of riders. Passengers can’t miss it!
Price: $75/month
Plus a one-time print/design/install cost: $30 (18”W x 24”H)
I n t e r i o r B a n n e r :
Creative banners that line the top racks of the bus
interior. Low in price and a great ad to buy in bulk!
Price: $40/month
Plus a one-time print/design/install cost: $25 (28”W x 11”H)
O U T D O O R A D V E R T I S I N G
B e n c h :
Eye-level media that is visible by riders, commuters
and vehicular traffic. Establish your presence in the
community (without breaking the bank) with our
affordable and effective bench ads!
Price: $75/month
Plus a one-time print/design/install cost: $110
(70”W x 20”H)
S h e l t e r :
Large in scale and located along bus routes in
densely populated areas. Excellent exposure to
pedestrian and vehicular traffic.
Price: $200/month
Plus a one-time print/design/install cost: $215 (sizes vary)
S I L O D I S T R I C T D O W N T O W N
T R O L L E Y A D V E R T I S I N G
S i d e W i n d o w :
Cover the side windows of the trolley with your ads.
Ads are seen in passing and at street/curbside level
as riders and pedestrians approach the vehicle.
Price: $100/month
Plus a one-time print/design/install cost: $100
(sizes vary)
Info: The free Silo Trolley is designed to make getting
around downtown Waco fast and convenient. The
trolley’s route makes it easy to get to downtown
Waco’s most popular shopping, dining and art
venues. Visit all the cool shops, museums, restaurants
and many other fun places Waco has to offer.
B A Y L O R G A M E D A Y S H U T T L E
A D V E R T I S I N G - TAILGATER
I n t e r i o r B a n n e r P a c k a g e :
Creative banners that line the top racks of the bus
interior.
Price: *$300/season (1 interior ad on all 6 shuttles)
Plus a one-time print/design/install cost: $120
*Only $50/ad, plus $20/ad in printing!
(28”W x 11”H)
Info: We carry more than 47,000 Baylor football fans
each season to McLane Stadium on the Tailgater
shuttle, which circles from downtown Waco to the
stadium! Choose the “Tailgater Package” to market
your message to this Baylor-proud crowd for the
upcoming season!
R U R A L T R A N S I T A D V E R T I S I N G
S i d e W i n d o w :
Cover the side windows of our vehicles with your ads.
Ads are seen in passing and at street/curbside level as
riders and pedestrians approach the bus.
Price: $100/month
Plus a one-time print/design/install cost: $100
(sizes vary)
B a c k B a n n e r :
A great alternative to a full back wrap and in direct
view of drivers!
Price: $250/month
Plus a one-time print/design/install cost: $250
(59”W x 28.5”H)
B a c k – S i d e W r a p :
Grasp the attention of the consumer and make a BOLD
statement with this eye-catching spot!
Price: $450/month
Plus a one-time print/design/install cost:$575
(110”W x 58”H)
B a c k W r a p :
Cover the entire rear of one of our vehicles with your
ad, and let us drive your message all over the county!
Price: $450/month
Plus a one-time print/design/install cost: $595 (101”W x 84.5”H)
Info: The McLennan County Rural Transit District is
operated by Waco Transit and provides transportation
to anyone in the rural areas of McLennan County in
order to improve access to jobs, education, healthcare
and more! Destinations include anywhere in McLennan
County or adjacent counties, as long as one stop
originates from or travels to a rural address.
New rural transit PSA features
country singer Holly Tucker (top 6 finalist on
Season 4 of NBC’s, “The Voice”) and her new
single, “Hometown Heart”!
a
S e c o n d a r y H e a d i n g
S e c o n d a r y H e a d i n g
First, determine the audience of the catalog. This could
be anyone who might benefit from the products or ser-
vices it contains. Next, establish how much time and
money you can spend on your catalog. These factors will
help determine the length of the catalog and how fre-
quently you publish it. It’s recommended that you pub-
lish your catalog at least quarterly so that it’s considered
a consistent source of information. Your customers or
employees will look forward to its arrival.
Also consider how you want to print your catalog. You
can print it on a desktop printer, at a copy shop, or at a
commercial printing service. In addition to your budget,
the complexity of the publication—including whether
you print it as a black and white or a color publication—
will help determine the best method for printing your
publication.
Before you print your catalog, consider how you will
bind your pages. The number of pages, how the reader
will use it, and whether you mail it will help you deter-
mine the type of binding. For example, if you have only a
few pages and your catalog is meant to be held, you
might consider folding the pages and stapling the spine.
Larger catalogs that are meant to be folded flat work best
with a plastic binding with punched holes, while larger
publications meant to be held like a book are best served
by gluing the pages, or “perfect binding.”
A bus wrap is a great way to get your message out across Waco (and beyond) in a bold and
cost-effective manner! The wrap is a 30-foot long billboard on both sides and the back of the
bus. The bus is wrapped in vinyl and the windows covered with material that allow the
graphics to be seen, while still allowing passengers to see out of the bus.
The price of printing usually includes a three-year warranty on the vinyl that is attached
directly to the bus and a one-year warranty on the window film. Bus wraps normally last
around 3 years, with minor upkeep on the window film.
When you wrap a bus, that bus becomes known as your bus. If you, as the client, would like
that bus to be available for an event, we will usually try and accommodate (if available).
Regular charter fees would apply. Call now to inquire about our vehicle wraps!
The wrapped buses are used on fixed routes and for special
event shuttles (i.e. Baylor University football/basketball games,
Cameron Park Zoo Spring Break shuttle, etc.) As a result, your bus
receives a lot of exposure. The buses are also used in our maps and
other print productions throughout the City of Waco, as well as
promoted on our social media and marketing materials.