vermont brokers symposium fair housing
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Three Simple Steps to Fair Housing Compliance
Jody OBrien
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Today’s PresentationWWW.Slideshare.net/ReEducationCompany
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Bricks and Mortar Offices
Management by Walking Around
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Virtual Offices
Virtual Management
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Your Virtual Office is open 24/7 World Wide
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Fair Housing Violation Goes Viral
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Learn the Law
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Protected ClassesFederal and State
• Race• Color• Religion• National Origin • Familial Status• Handicap • Sex
• Sexual orientation• Gender identity• Age• Marital status• Children• Public assistance
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Prohibited Behavior• Steering
o The illegal practice of directing a member of a protected class towards or away from a particular area or neighborhood.
o Steering is often subtly and difficult to detect, homeseekers can be unaware that their choices have been limited. Words, phrases or actions that are intended to influence the choices of a prospective buyer are discriminatory actions.
• Segregated Facilities
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Prohibited Behavior• Discriminatory Advertising
o no one can make, print or publish discriminatory ads including those who are exempt
• Ads that contain words, phrases, symbols or visuals that indicate a discriminatory preference or limitation.
• Ads that selectively use media, human models, logos and locations to indicate an illegal preference or limitation
• Refusal to publish ads because of protected class.
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Communications Decency Act and
Digital Millennium Copyright Act
• CDAo Passive website operator
• DMCAoNo actual knowledgeoNot aware of infringement oNo financial benefito remove the infringing content immediatelyo provides a means of notification of
infringement
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Fair Housing• Code of Ethics• Article 10Realtors® shall not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. Realtors® shall not be parties to any plan or agreement to discriminate against a person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. (Amended 1/14)
Realtors®, in their real estate employment practices, shall notdiscriminate against any person or persons on the basis of race,color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. (Amended 1/14)
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Fair Housing
Coldwell Banker Residential Brokerage
Jack Conway
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Check Your Listings
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Online advertising and Fair Housing
What are agents saying?
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On-line advertising• Craigslist
o Steering or thiso Cautionary
• Realtor.com• Yahoo• Zillow• Specialty web sites• Social Media
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Apply the Information
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Write Great Ads• List five great features about the property
• List five benefits of each feature
• Create three attention grabbing headlines about
the property (remember not people)
• Tell a story, create a visual and awaken emotion
• Close with a call to action
• Need help?
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The FormulaHeadline
Opening StatementDescription
Offer/PromotionCall to Action
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• Create all advertising about the property• Don’t talk about the PEOPLE who
oWould live thereoCould live thereo Should live thereoDo live thereoCan’t live there
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Best Practices• Display the Fair Housing Poster in your Place of
Business• Use the Equal Housing logo in advertising and
websites
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Best Practices
• Create office policy on advertising• Review office policy on advertising
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Best Practices• Distribute a list of Inappropriate words to use in
ads• Review ads for the above language• Eyes on the Folder• Require conduct yearly training (can be a
requirement of lower cost E&O)
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Jody O’Brien The RE/Education CompanyCommitted to Professionalism in Real Estate through Education
Blogwww.reeducator.wordpress.comPresentationwww.slideshare.net/ReEducationCompany Social Mediawww.twitter.com/reeducatorwww.youtube.com/msreeducatorwww.facebook.com/reeducatorwww.linkedin.com/in/reeducator
Thank you for Attending