FiOS Innovation IndexDVR | User Experience Survey

April 2014

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Summary

Who’s hogging?

Who’s hoarding?

Who wants more?

The goal of this research is to unearth the behaviors and desires of the everyday DVR user.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

ONLINE SURVEY

Total Sample

1,005 consumers

Gender

Female: 499

Male: 506

Age

18-24: 168

25-34: 219

35-44: 168

45-54: 237

55-64: 178

65-74: 35

Overview

Data Collection

March 2014

Household Size

Live Alone: 164

Live with roommate(s): 124

Live with Spouse/Partner - No children: 289

Single Parent - Children under 10 years: 39

Single Parent - Children 10 to 18 years: 55

Live with Spouse/Partner - Children under 10 years:161

Live with Spouse/Partner - Children 10 to 18 years:173

Online survey conducted in March 2014 among n=1,005 U.S. residents who currently use a Pay TV service and DVR. It has a margin of error of plus or minus 3.1 percent.

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Tech-Savvy Video Consumers

52%of DVR users

also watch online streaming video

OF THOSE:• 52% Male• 48% Female• 18-24: 20%• 25-34: 30%• 35-44: 16%• 45-54: 21%• 55-64: 11%• 65-74: 2%

Millennials (18-34) are 50% of DVR users that also watch online video.

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Vast Majority Are Happy

How would describe your experience with your current DVR service?

18-24: 20% 25-34: 27%

35-44: 13% 45-54: 21%

55-64: 15% 65-74: 4%18-24: 15% 25-34: 17%

35-44: 19% 45-54: 25%

55-64: 20% 65-74: 3%

MILLENIALS ARE ALSO THE MOST SATISFIED DVR USERS

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But They Could Be Even Happier

When current DVR users are asked to choose new capabilities that would improve their experience, their Top Four choices are:

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Lots of Recording & Storing Going On

Record individual program episodes

to watch at a convenient time.

Record entire series season to

catch-up on missed episodes.

Record entire series season to

binge view.

Record special events (sports, awards, etc.) to

watch at a convenient time.

Record array of interesting programs, then choose what to

watch from those recordings.

Time-shifting still rules but saving-to-sample is happening too.

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Typical Recordings Eat-Up DVR Capacity

Comedy Series

Drama Series

Sports Children’s Programs

Movies Award Shows

Reality Shows

News & Documentaries

Food Shows

Home & DIY Shows

Shows I’ve heard about

but never seen before.

What types of TV programs are typically recorded with your DVR in your household?

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It’s Hard to Let Go

While 61% say they delete recorded programs after viewing; 24% save everything and only delete recordings when their DVR is full; 19% said it’s

“painful” to choose the programs they’ll keep and those they’ll delete.

If forced to make a choice, which would you give up to keep your DVR?

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Is Someone in Your Home a Tuner Hog?

Person who refuses to give up a program recording or watching a live TV program when the DVR doesn't have enough tuners to accommodate everyone in the household.

Tuner Hog:

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Is Someone in Your Home a DVR Hoarder?

Person who refuses to delete recorded programs from the DVR when it runs out of storage capacity.

DVR Hoarder:

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DVR Users’ Wish List

#1 I wish my DVR had more storage capacity, so I could record more programs.

#2 I wish my DVR had more tuners, so we could watch and record everything we want, all the time.

#3 I wish my DVR had more storage capacity, so we could record everything in HD.

#4 I wish I could watch DVR-recorded programs on every TV in the house – not just the TV connected to the DVR set-top box.

#5 I wish we could Pause/Rewind/Fast Forward live TV on every TV in the house – not just the TV connected to the DVR set-top box.

#6 I wish I could control the DVR using my smartphone or tablet when I'm away from home.

#7 I wish I could control my DVR (choose shows to record, delete, etc.) from every TV in the house – not just the TV connected to the DVR set-top box.

When presented with a list of features, functions and, capabilitiescurrent DVR users across the country selected this prioritized wish list.

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Watch and record up to 12 programs simultaneously.Store up to 200 hours of HD programming.

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