verified & trustworthy news. finally. · urban news service is the largest network of its kind...
TRANSCRIPT
VERIFIED & TRUSTWORTHY NEWS. FINALLY.
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WHAT’S IN A NAME
John Peter Zenger, publisher of The New York Weekly Journal, exposed the royal governor’s corruption in 1734. The Crown used libel law to silence Zenger, imprisoning him for months without bail. At trial he offered a unique and successful defense: While his articles were hurtful, they were also true.
Zenger’s landmark victory is essential to the American ideal of
free speech. Journalists have hailed him as a hero for more than
two centuries for reporting verifiable truth in the teeth of
opposition. His spirit is our spirit. His mission is our mission.
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UNIQUE Zenger News has a unique proposition for distribution partners, advertisers and consumers
Distribution Partners
Other newswire services
charge large fees. Depending
on your market, that could be
$100,000 per month or more.
Zenger works primarily on
barter syndication. You run our
stories with ads attached, you
get a revenue share and world-
class content is part of our
package.
Consumers
Verified news from Zenger is
the beginning of the end of
fake news. Consumers can click
on a quote in real time and hear
audio of the person saying it.
No guesswork. No BS.
Advertising Partners
Verified news from Zenger
means advertisers know the
content is certified safe and
guaranteed top quality. Our
Urban News Service is the
largest network of its kind
serving African American news
outlets. Our Hispanic Network
talks to the most influential
consumers in their local
communities.
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In 2006 Reuters used two photos doctored by a Lebanese freelance
photographer, to exaggerate the results of a recent conflict.
In 2013 the AP's Twitter account was hacked, and the intruders released a hoax tweet about
fictional attacks in the White House that supposedly left President Obama injured.
PROBLEM Despite spending billions in manual fact checking, today’s news agencies often fail to uphold their duty to provide accurate, unbiased information.
In 2017, Dow Jones posted fake headlines claiming “Google to buy Apple.” The company then blamed
a “technical error.”
In 2018, Bloomberg released a report claiming that China had
infiltrated Apple and Amazon, without offering proof or verifiable sources.
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THE ZENGER MODEL
CONSUMER & AFFILIATE BENEFITS
ACCURATE: Anonymous sources are banned; voice and
facial recognition are used to verify sources and quotes; AI checks for false citations and logical fallacies.
COST-EFFICIENT: Zenger leverages automation and both distribution and contributor networks to avoid the bloated cost structure of old school news agencies.
PERSONALIZED: Zenger will provide a customized feed that uses a predictive algorithm to provide news tailored to each customer.
SOLUTION Zenger is leveraging artificial intelligence to create the world’s first verified news service for digital subscribers.
CONTRIBUTOR NETWORK
Zenger leverages a network of thousands of independent
contractors to create content…
PROPRIETARY SOFTWARE
…the company then edits and verifies this content using its
proprietary software…
SYNDICATION
… and then Zenger syndicates that content news outlets, sharing advertising revenues with the
publishers and the contributors.
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VERIFIED NEWS
Zenger uses a proprietary software driven by artificial intelligence to edit and verify content. This is the beginning of the end of fake news.
KEY PRODUCT FEATURES
Scroll over any quote and hear exactly what was quoted.
Software spots and corrects biased words.
Hold your cursor over a quoted source’s name and see his/her picture (verifying identity with facial-recognition software)
and a time-stamp, documenting when the interview occurred.
Datelines are checked against a smartphone’s GPS coordinates to verify the reporter was on the scene.
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53% 54%
55%
51%
53% 54%
54%
44%
50% 49%
47%
43%
45%
43%
44%
40%
44%
40%
40%
32% 30%
35%
40%
45%
50%
55%
60%
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016
Source: Gallup
WHY NOW? American’s trust in the media has declined significantly over the last two decades.
Percent of Americans with a “Great Deal” or “Fair Amount” of Trust in Mass Media
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WHAT THEY’RE SAYING
The most influential African American
and Hispanic publication websites
in the U.S.
Excellent!
Your story is the cover story in our
print edition!”
We’re honored
THANK YOU
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QUOTED