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    Chapter 6

    Verbal LearningI. GENERAL ISSUES

    A. Verbal Learning is typically associated

    with the memorization and retention of lists

    of words, in order to describe basic

    elements of associative learning.

    B. Verbal learning tends to involve more

    than just the memorization of words.

    1. Many stimuli, such as pictures, odors,

    locations, etc. can be studied

    2. The types of mental events that occur in

    verbal learning studies go beyond passive

    memorization, as learners can play a very

    active role in manipulating experimental

    stimuli.

    II. THE EBBINGHAUS LEGACY

    A. Early work on verbal learning--Herman

    Ebbinghaus.

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    B. Ebbinghaus served as his own subject,

    and his procedure involved the serial

    learning of nonsense syllables.1. Ebbinghaus would memorize lists of

    these syllables until he could recall them

    perfectly, setting different accuracy criteria

    for different experiments.

    C. Savings-- comparing the number of trials

    required to learn a list during an initial

    session to the number of trials required

    during a second session.

    D. Forgetting curve--the amount of

    forgetting that occurs immediately after

    learning is substantial, but after that initial

    drop in performance, memory loss is very

    gradual.

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    III. SERIAL LEARNING

    A. Serial Learning involves having subjects

    learn a list of items according to the order

    in which the items appear in the list.

    B. Serial Position Effect-- lower recall errorrates for the first (primacy effect) and last

    few (recency effect) items on the list, with

    higher recall error rates for items appearing

    in the middle of the list.

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    1. Starting and ending points may possesssome type of distinctiveness to set them

    apart from the rest of the list.

    2. Early and late items may not have to

    compete as much for rehearsal resources as

    the middle items.3. Middle items have more of a likelihood

    of being interfered with from earlier and

    later items, while the initial and terminal

    items do not have to face as much

    interference.

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    4. Some have argued that the serial position

    effect is due to the working of different

    memory systems.IV. PAIRED ASSOCIATE LEARNING

    A. Paired Associate (PA) learning involves

    having 2 items (a Stimulus and Response

    item) paired as stimuli (e.g., BOAT-

    CHAIR)

    B. When the items pairs are committed to

    memory, the presentation of the first word

    (the stimulus word) should evoke the

    second word (the response word). So

    presenting BOAT should elicit a response

    of CHAIR.

    C. Certain difficulties can arise in PA

    learning.

    1. If the items used as Stimulus words in aPA task are too similar, discrimination

    ability decreases, leading to errors in recall.

    2. Learning of Response items--Meaningful

    responses are learned easier than non-

    meaningful responses.

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    3. The connections between individual

    stimulus and response items is also

    mediated by certain factors.a. Preexisting associations between the

    stimulus and response items can either help

    or hinder the association process.

    b. Cognitive Elaboration can aid in the

    association process. The Relationship

    Construction Hypothesis suggests that

    increasing the number of connections

    between items to be remembered can also

    aid recall; (e.g., pictorial and verbal

    representation of a stimulus is better thaneither of these alone.

    c. Associations between stimulus and

    response items also tend to move only in

    the forward direction

    D. An important application of paired-

    associate learning involves language

    acquisitionin particular, learning foreign

    languages.

    V. FREE RECALL

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    A. Free Recall is very unstructured; one can

    recall words in any order theyd like.

    B. Although different from serial learning,free recall tasks will also show a serial

    position effect similar to that obtained with

    serial learning.

    C. In addition, recall is mediated by several

    factors.

    1. The more an item is rehearsed, the

    greater the likelihood that the item will be

    recalled.

    2. Organizing to-be-recalled informationinto some type of meaningful system also

    enhances recall ability. Some

    organizational heuristics:

    a. Associative Clustering involves putting

    presented stimuli together in a manner thatutilizes preexisting associations.

    b. Categorical Clustering--breaking a large

    number of specific words down into several

    smaller groups organized by conceptual

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    similarity, such as COLORS, ANIMALS,

    PLANTS, etc.

    c. Subjective Organization involves usingidiosyncratic associations that are relevant

    only to individuals.

    VI. RELATIONSHIPS AMONG THE

    SEVERAL TASKS

    A. The evidence that has been collected on the

    different verbal learning tasks suggests that

    verbal learning is not a single process--many

    different strategies result in verbal learning.

    B. Research shows that if one wants to obtaina valid representation of ones memory skills,

    different tests must be used to tap different

    memory abilities.

    VII. APPLICATION: MNEMONICS

    A. Mnemonic devices are different

    methodologies to aid in the encoding and

    retrieval of information.

    B. Acronym mnemonics--list of initial

    letters of critical words that allows one to

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    retrieve information (e.g., representing the

    Great Lakes as HOMES).

    C. Another general class of mnemonics arereferred to as Keyword Mnemonics.

    1. The Keyword Method involves a type of

    paired-associate learning, where a

    mediating word is used to associate two to-

    be-remembered items.

    2. The Narrative Story Method involves

    creating a story that contains all of the

    words in a to-be-remembered list.

    D. Imagery Mnemonics are another way tolearn critical information.

    1. The Method of Loci

    2. The Peg Word Method