veolia case study

VEOLIA ENVIRONMENTAL SERVICES - VEOLIA ENVIRONMENTAL SERVICES - EGYPT EGYPT

(ONYX - ALEXANDRIA)(ONYX - ALEXANDRIA)

Founded at the dawn of the industrial era and the start of urban development, Veolia Environnement has continually adapted to the changes in many societies over the past 155 years

Veolia Environnement is the world leader in environmental services. With operations on every continent and more than 336,013 employees, it provides customized solutions to meet the needs of municipal and industrial customers in four complementary segments

Now it would like to stay a step ahead, by finding answers to:which technologies, which organizational and partnership models, which human and technical resources will be needed to meet, 10 years from now, the challenges of a planet

occupied by eight billion human beings, half of them living in urban environments?

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VEOLIA - ONYX VEOLIA - Water

Mission:Returning waste to resources with high quality manner and safe

operations.

Vision:Staying a step ahead in the environmental services field.

Objectives:1. Increasing profitability of slow-return assets. 2. Improving the productivity and optimization of the Group's asset base,3. Profitability increase prioritizing positive cash generation.

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Strategy:• Direction: stability and proceeding with caution.• Directional policy:

• Methodology: horizontal growth.

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Invest Grow

Harvest Divest

Business strength

Low High

Low

HighMarket attractiveness

Veolia Environmental Services-Egypt is responsible for:1. the collection of (household, industrial and medical waste), 2. manual and mechanical sweeping, 3. washing of streets, monuments and tunnels 4. cleaning beaches,using one transfer station to transport waste to three sorting and

composting plants plus two sanitary landfills.

Veolia Environmental Services produces yearly 150,000 tones of organic compost.

Veolia Environmental Services-Egypt succeeded to get three ISO certificates: (ISO 9001:2004, ISO14000, and OHSAS 18001).

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Introduction

Objectives:1. Cost reduction.2. Increase of VES – Egypt profit share in VEOLIA waste

management business.3. Efficient operations.4. Human capital increase and enhancement. So, the key members of objectives achieving are:• Operations director.• Private contracts director.• HR director. The key element of VES – Egypt success is the stability of the

relationship with the governorate.

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External Environment Scanning

(EFAS Matrix)

The external factors: Weight Rank Weighted score

* * Opportunities:Opportunities:

(O1) Unemployment level 0.01 3 0.03(O2) Energy cost 0.01 3 0.03(O3) Industry spending on R&D 0.2 4 0.8(O4) Internet availability 0.01 2 0.02(O5) Other stakeholders 0.01 2 0.02(O6) Substitutes 0.15 1 0.15(O7) Suppliers 0.015 2 0.03**ThreatsThreats

(T1) Attitude toward foreign companies 0.2 5 1

(T2) Stability of government 0.15 5 0.75

(T3) People attitude 0.04 2 0.08(T4) Interest rate & inflation 0.01 2 0.02(T5) Wages 0.01 3 0.03(T6) Life style change 0.05 2 0.1(T7) Population growth rate 0.05 4 0.2(T8) Potential entrants 0.05 4 0.2(T9) Buyers 0.035 5 0.175

1.00

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Internal Environment Scanning

(IFAS Matrix)

The internal factors: Weight

Rank Weighted score

* * StrengthsStrengths(S1) Technology department 0.2 4 0.8(S2) Operations 0.25 5 1.25(S3) Marketing & sales 0.04 2 0.08

* * WeaknessesWeaknesses(W1) Firm infrastructure 0.25 5 1.25(W2) Human resources 0.2 4 0.8(W3) Procurement 0.01 1 0.01(W4) Services (bins repair & workshop) 0.05 3 0.15

1.00

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Success Factors(SFAS Matrix)

Success factors: Weight Rank Weighted

score

DurationShort Intermediate Long

* * StrengthsStrengths

(S1) Technology department 0.110 4 0.441 x(S2) Operations 0.138 5 0.689 x(S3) Marketing & sales 0.022 2 0.044 x* * WeaknessesWeaknesses

(W1) Firm infrastructure 0.138 5 0.689 x(W2) Human resources 0.110 4 0.441 x* * OpportunitiesOpportunities

(O3) Industry spending on R&D 0.110 4 0.441 x(O6) Substitutes 0.083 1 0.083 x(O7) Suppliers 0.014 2 0.028 x**ThreatsThreats

(T1) Attitude toward foreign companies 0.110 5 0.551 x(T2) Stability of government 0.083 5 0.413 x(T7) Population growth rate 0.028 4 0.110 x(T8) Potential entrants 0.028 4 0.110 x(T9) Buyers 0.019 5 0.096 x

1.00

Strategy broad frame:Strategy broad frame:• Type: competitive.• Methodology: direct competition & differentiation.• Competitive advantage:

• In fragmented markets: chaining in strategic governorates preventing local companies alliance.

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Maintain specialty

Outstanding success

Hope for market growth

Maintain cost

advantageRelative cost

Low High

Low

HighDifferentiation degree

1.1. Strength – Opportunity strategiesStrength – Opportunity strategies• Using R&D in technology department development to:- Increase organic compost quality.- Waste recycling.- CDM project & bio gas generation.- Increase the assets utilization.

• Using substitutes un- existence in operations efficiency increase.- Application of new methodologies & technologies

• Using low price energy in operations cost reduction.• Marketing & sales strength in making profit through new

contracts11

SWOT Analysis

2.2. Strength – Threat Strategies:Strength – Threat Strategies:• Using operations strength in changing attitude toward foreign

companies through:- Service level & performance increase.- Service level stability.

• Using operations strength against the potential entrants and to gain buyer trust through:

- The stability of service level- Application of new technologies and methodologies

• Using operations strength to avoid any change in the government.• Efficient assets utilization in absorbing the effects of population

increase & life style change.12

3.3. Weakness – Opportunity StrategiesWeakness – Opportunity Strategies• Using the plenty of suppliers opportunity in avoiding services

weakness by:- Workshop outsourcing reducing the maintenance cost.

• Using the un-existence of substitutes in human resources enhancement .

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VEOLIA - ONYXVEOLIA - ONYX

4.4. Weakness – Threat StrategiesWeakness – Threat Strategies• To strength the firm infrastructure and avoid passive attitude

toward foreign companies, potential entrants & buyers threats:- Strong internal communication system settle.- Wages increase.- Strong external communication system settle & selection of

suitable communication channels.• To enhance the human capital and avoid population growth rate

significant effects and the changes that may happen at the governorate:

- Commitment to employment laws.- Efficient labor recruitment & recruitment increase.- Employees development.

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Protecting surrounding environments and preserving natural resources Reducing environmental nuisance and preventing pollution risk related to

our activities Complying with our regulatory, legislative, contractual or other obligations Seeking to satisfy our customers fully by constantly adapting our services to

their current needs and future requirements Continuing to be at the leading edge of innovation in order to improve the

performance of our processes and minimize their impact on the environment with the contribution of our Research and Development Centre

Ensuring the safety of our employees, our subcontractors and our installations, by systematically identifying potential risks and applying the appropriate prevention measures

Veolia encourages employees to cooperate in its Environment and Quality aims and seeks to promote teamwork and partnership so that the aims of this policy will be met.

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The Policy

Short term objectives:• Routes merge or routes redesign to optimize the routes.• Sweeping materials & PPE utilization optimization.• Turnover reduction.• Absence rate reduction.• Organizational communication assessment.• Training assessment.• New private contracts increase.• Compost quality and amount increase.• Solid waste recycled & sold amount.• Increase of CDM project production in the sanitary landfills.

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Implementation


veolia case study

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