venture incubation programme

8/14/2019 Venture Incubation Programme

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Innovative Ventures

PGP CME, MICA

To: Mr. Ajay Upadhyay, PerceptHoldings Pvt. Ltd.

09/01/08


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09/01/08 To: Mr. Ajay Upadhyay, PerceptHoldings Pvt. Ltd.

An entrepreneur tends to bite off a little morethan he can chew hoping hell quickly learn how

to chew it

-Roy Ash, co-founder Litton Industries


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SlushhBusiness plan:: It is the co-operative business ofIt is the co-operative business ofdaily fresh juice supply servicesdaily fresh juice supply services

Had talks with the local juice vendors to be theHad talks with the local juice vendors to be thesupplierssuppliers

Collected the customers for about 18 families asCollected the customers for about 18 families asfirst customersfirst customers

Present plansPresent plans: To include herbal range of juices in: To include herbal range of juices inthe product mix, talks with a new local herbal freshthe product mix, talks with a new local herbal fresh juice chain and juice vendors, who sell such juices juice chain and juice vendors, who sell such juices

every morning in front of gardens, to joggersevery morning in front of gardens, to joggers

Initiated by: Unnati GajjarInitiated by: Unnati Gajjar


09/01/08


4/16

FruiceBusiness PlanBusiness Plan:: Establish a chain of cafs and position them asEstablish a chain of cafs and position them asupscale fresh juice cafes' across India where customers canupscale fresh juice cafes' across India where customers can

come, sit, relax and expect value for money in terms of peacefulcome, sit, relax and expect value for money in terms of peaceful

ambience, healthy fresh juices, smoothies, non-cooked food likeambience, healthy fresh juices, smoothies, non-cooked food like

salads, sandwiches without preservatives to cater our customerssalads, sandwiches without preservatives to cater our customers

Deliverables:Deliverables: Customized service for the customers to serve them what theyCustomized service for the customers to serve them what they

wantwant

Ambience: Designing a lawn, music, reading and meditationAmbience: Designing a lawn, music, reading and meditation

section at our outlet to enjoy the place as a peaceful &section at our outlet to enjoy the place as a peaceful &

recreational place for body and soulrecreational place for body and soul

Present Plans:Present Plans:

Fruice On Wheels (we can have the same set of outlet & ambienceFruice On Wheels (we can have the same set of outlet & ambience

in double decor bus etc. to cut down the real estate charges.)in double decor bus etc. to cut down the real estate charges.)

Having talks with VCs through various seminarsHaving talks with VCs through various seminars

Initiated By: Pallavi Mestry & Vibha SinghInitiated By: Pallavi Mestry & Vibha Singh


09/01/08


5/16

HEALTHCANEBusiness Plan:Business Plan:To sell sugarcane juice tetra packsTo sell sugarcane juice tetra packs

(not available in the market packets)(not available in the market packets)

Present Plans:Present Plans:

Currently in the process of selling the idea toCurrently in the process of selling the idea to

PepsiCoPepsiCo

We are in talks with National Institute ofWe are in talks with National Institute of

Industrial Research to conduct the research withIndustrial Research to conduct the research with

respect to machinery and sugarcane industryrespect to machinery and sugarcane industry

Initiated By: Ravi Shankar Pande, Surabhi Jain, VeenaInitiated By: Ravi Shankar Pande, Surabhi Jain, Veena

Singh, Pallavi Modi, Neha SrivastavaSingh, Pallavi Modi, Neha Srivastava


09/01/08


6/16

MeDigit Solutions

Business PlanBusiness Plan - MeDigit Solutions is a Digital- MeDigit Solutions is a Digital

media consulting, marketing and engineeringmedia consulting, marketing and engineering

companycompany

Deliverables:Deliverables: Content and ApplicationContent and Application

Development, SEO, SMO, On-line Media Planning,Development, SEO, SMO, On-line Media Planning,

Buying, E-Marketing Strategy and ConsumerBuying, E-Marketing Strategy and Consumer

Insight MiningInsight Mining

Initiated By: Tanmay Shanishchara, Seshadri Sankaran,Initiated By: Tanmay Shanishchara, Seshadri Sankaran,

Tarun Aggarwal, Amit Singh, Karthik Tarun Aggarwal, Amit Singh, Karthik

RaghavanRaghavanTo: Mr. Ajay Upadhyay, Percept

Holdings Pvt. Ltd.09/01/08


7/16

FulmarxxThe first company to be incubated by MICA-EDC, FulMarxx is a newThe first company to be incubated by MICA-EDC, FulMarxx is a newmodel integrated filmed entertainment company founded bymodel integrated filmed entertainment company founded byShiladitya Bora.Shiladitya Bora.

Initially established as a shorts film company, FulMarxx has nowInitially established as a shorts film company, FulMarxx has nowmoved into the following verticals:moved into the following verticals:

FulMarxx Shorts Fest:FulMarxx Shorts Fest: Indias Largest Short Film Festival (verIndias Largest Short Film Festival (ver

1.0 organized in1.0 organized inApril 2008, was a tremendous success with participation fromApril 2008, was a tremendous success with participation from

over 18 countries)over 18 countries)

FulMarxx Motion Pictures:FulMarxx Motion Pictures: The motion picture arm which hasThe motion picture arm which hasjustjust

announced its first full length feature production - Zindagi 24announced its first full length feature production - Zindagi 24Frames perFrames per

second.second. FulMarxx 360 Degrees:FulMarxx 360 Degrees: The Film & Entertainment Marketing The Film & Entertainment MarketingDivisionDivision

Initiated By:Initiated By:

Pooja Ganeriwala, Anand Parikh, Ankur Kumar Singh,Pooja Ganeriwala, Anand Parikh, Ankur Kumar Singh,

Jay Gotecha, Abhishek Kadam, Neeraj SharmaJay Gotecha, Abhishek Kadam, Neeraj Sharma



8/16

MV Solution

An India based integrated solution company, involvedAn India based integrated solution company, involvedin providing comprehensive solutions for Marketing &in providing comprehensive solutions for Marketing &Advertising, Recruitment & HR ProcessesAdvertising, Recruitment & HR Processes

ClientsClients

Estates Empire: A Delhi based Real Estate FirmEstates Empire: A Delhi based Real Estate Firm Currently in talk with two more clientsCurrently in talk with two more clients

Sanguine Management ServicesSanguine Management Services

Sun Tech, an USA based integrated ITSun Tech, an USA based integrated ITservices providerservices provider

For more information, click onFor more information, click onwww.estatesempire.comwww.estatesempire.com

Initiated By: Vibha SinghInitiated By: Vibha Singh

http://www.estatesempire.com/http://www.estatesempire.com/http://www.estatesempire.com/


9/16

Artisan Its about selling Antiques using the click nIts about selling Antiques using the click n

mortar modelmortar model

We have already sold carpets and silverWe have already sold carpets and silverfurniture in Mumbai and Agra respectivelyfurniture in Mumbai and Agra respectively

At present, we have two parties from UKAt present, we have two parties from UKshowing keen interest in our products viashowing keen interest in our products viaAlibaba.com and b2btrading.comAlibaba.com and b2btrading.com

Our website would be active pretty soonOur website would be active pretty soon

Group Members:Group Members:Neha Kataria, Shahzad KhanNeha Kataria, Shahzad Khan



10/16

Solutions4Project.com

A web platform for faculty and students toA web platform for faculty and students tofind projects/internship with the corporatefind projects/internship with the corporate

2 companies have shown interest in hiring2 companies have shown interest in hiring

students for summer projectstudents for summer project

Finalist at Business Plan competition atFinalist at Business Plan competition atEximus IIMB Entrepreneurship SummitEximus IIMB Entrepreneurship Summit20082008

Initiated By: Anuj ChaudharyInitiated By: Anuj Chaudhary



11/16

ThinkYuva

A social awakening organizationA social awakening organizationwhich has organized a successfulwhich has organized a successfulnational level eventnational level event

For further informationFor further informationwww.thinkyuva.comwww.thinkyuva.com

Initiated By: Vikrant Jain, Mohit Masand,Initiated By: Vikrant Jain, Mohit Masand,Sheshadri Shankeran, PallaviSheshadri Shankeran, PallaviModiModi

http://www.thinkyuva.com/http://www.thinkyuva.com/http://www.thinkyuva.com/


12/16

MindzSpark MindzSpark is a fun and awarenessMindzSpark is a fun and awareness

oriented, customer-driven tabloidoriented, customer-driven tabloiddistributed via youth hangoutsdistributed via youth hangouts

Meant to generate revenue fromMeant to generate revenue from

Advertisements; FranchisingAdvertisements; Franchising

Conducted Market Research; CompetitorConducted Market Research; CompetitorAnalysis; Financial Projections; SourcingAnalysis; Financial Projections; Sourcingof Suppliers; Identification of Distributionof Suppliers; Identification of DistributionChannelsChannels

Current Project: Content and DesignCurrent Project: Content and Design

Initiated By:Initiated By: Nimit Kulshrestha, RadhikaNimit Kulshrestha, RadhikaRathiRathi



13/16

Cerebral Communications

Solutions Business Plan: Be the one stop shop communication boutique providingBusiness Plan: Be the one stop shop communication boutique providingservices inservices in PRPR

CreativesCreatives

ResearchResearch

EventsEvents

Talent managementTalent management

Marketing and BTL SolutionsMarketing and BTL Solutions

To start-ups and mid-size companies who have limited resourcesTo start-ups and mid-size companies who have limited resources

Projects ExecutedProjects Executed

Think Yuva : Complete brand building, image management, event Think Yuva : Complete brand building, image management, eventexecution and publicity for the social entrepreneurial initiativeexecution and publicity for the social entrepreneurial initiative

Spunki: A business research conducted for a start-up dealing inSpunki: A business research conducted for a start-up dealing incustomized travel plans abroad ( alternative tourism sector)customized travel plans abroad ( alternative tourism sector)

Acquiring sponsorships for 2 students undertaking a 2000 km rural tripAcquiring sponsorships for 2 students undertaking a 2000 km rural trip

on a bikeon a bike A project for IIM (A) on business development opportunities to smallA project for IIM (A) on business development opportunities to small

artisans and players in villages and rural areasartisans and players in villages and rural areas

Initiated By: Kshitij Pandey, Rajeesh R., Komal Lath, Subhamoy DasInitiated By: Kshitij Pandey, Rajeesh R., Komal Lath, Subhamoy Das



14/16

Rahee

Business Plan: To provide total tourismBusiness Plan: To provide total tourismsolutions, enhanced with the use ofsolutions, enhanced with the use oftechnology, while including andtechnology, while including andempowering the localsempowering the locals

Contacting Travel Agents, Resorts etcContacting Travel Agents, Resorts etc

Building a database of places andBuilding a database of places andfacilitiesfacilities

Building a website (Building a website (www.rahee.inwww.rahee.in))

Sent a proposal to MSMESent a proposal to MSMEInitiated By: Roshan Kumar, Richa Gupta,Initiated By: Roshan Kumar, Richa Gupta,

Saswata Das, Arun Shukla,Saswata Das, Arun Shukla,Diwakar GargDiwakar Garg

http://www.rahee.in/http://www.rahee.in/http://www.rahee.in/


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To know more about the students & theirinitiatives, download the e-brochure from the

following link

http://mica-edc.org/images/placement.pdf
http://mica-edc.org/images/placement.pdfhttp://mica-edc.org/images/placement.pdf


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ThankYou

CONTACT:

Varun Attrey+91 9904467298

Komal Lath+91 9909943523

Ankit Sharma+91 9904522090

Rajeesh R.

+91 9978082386

Shardul Bist+91 9909943553

Subhamoy Das+91 9909943558

Megha Chaturvedi+91 9909943529

Roshan Kumar+91 9909943547

venture incubation programme

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