Venkateshwara Open University, Arunachal Pradesh

Bachelor of Business Administration. UG Semester Course w.e.f. 2019- 2020

PROGRAMME STRUCTURE

BBA (Semester Mode) Note: Each paper in all semesters will be of 100 Marks out of which 70 Marks will be for written examination and 30 Marks for internal assessment.

Subject: BBA 101 Business Communication Skills – Credit 4

Chapter 1- Attitudes

Structure: Concept, Types of Attitude, Formation Of Attitude, Importance of Positive Attitude,

Step in Developing Positive Attitude, Summary, Self Assessment Questions - -

Chapter2.Goal Settings

Structure: Introduction, Concept of Goals, Goals and Periodicity, Characteristics of Goals,

Importance of Goals, Significance of Goal Setting, Activity in Goal Setting, Common Obstacles

to Goal Achievement, Methods to Achieve Set Goals, Summary, Self Assessment Questions -

-

Chapter 3.Time Management

Structure: Introduction, Importance of Time, Techniques of Time Management, Prioritization

of Activities, Avoiding time Wasters, Summary, Self Assessment Questions - - -

Chapter 4. Stress Management

Structure: Introduction, Definitions, Type of tress, Linkage Between Stress and Time

Management, Stress Levels and Consequences, Sources of Stress, Stress Coping Ability,

Measures to Manage Stress, Principles of Stress Management, Summary, Self Assessment

Questions - -

Enhancing Creativity

Structure: Introduction, Creative Mind, Elements of Creativity, Factors Influencing Creativity,

Influence of Flexibility, Methods of Enhancing Creativity, Summary, Self Assessment Questions

- - -

Chapter 5.Communication Skills

Structure: Introduction, Definition of Communication, Significance, Disasters of Non-

Communication, Communication Gap, Communication Skills, Summary, Self Assessment

Questions - -

Chapter 6 .Process of Communication

Structure: Introduction, Process of Communication, Feedback - Key for Effective

Communication, Guidelines of Effective Communication, Forms of Communication, Summary,

Self Assessment Questions -

Creative Problem Solving

Structure: Introduction, Creative Problem Solving, Techniques of Creativity, Ideas in Creative

Problem Solving, Summary, Self Assessment Questions - - -

Chapter-7 Body Language - Structure -Introduction, Concept of Body Language, Effects of

Right Body Language, Postures and Meanings, Right Posture - its Importance, Summary, Self

Assessment Questions - - -

Chapter 8 Emotional Intelligence

Structure: Introduction, Concepts and Definitions, Elements of Emotional Intelligence,

Organizational Application,Summary, Self Assessment Questions - - -

- Chapter 9 .Interpersonal Relationships

Structure: Introduction, Significance, Tips to Interpersonal Relationships, Group Dynamics,

Team Building, Summary, Self Assessment Questions -

Chapter 10 Listening Skills

Structure: Introduction, Concept of Listening, Significance of Listening, Types of Listening,

Listening Skills, Active and Attentive Listening, Benefits of Listening, Summary, Self

Assessment Questions - - -

Suggested Books: 1.Bapat & Davar A Text book of Business Correspondence 2.Bhende D.S. Business Communication 3.David Berio The Process of Communication 4.Gowd & Dixit Advance Commercial Correspondence 5.Gurky J.M. A reader in human communication -

Subject : BBA 102 Business Mathematics - Credit 4

Chapter 1: Ratio, Proportion, Variation and Percentages –

Introduction to Ratio, Ratio and examples, proportion and examples, variation and examples

Introduction to Percentage with examples

Chapter 2: Profit and Loss

Profit and Loss, Goods passing through successive hands, successive discounts, sales task,

Chapter 3: Simple Interest and Compound Interest –

Concept of simple interest , compound interest

Chapter 4: Shares and Dividends –

Introduction to share and dividends, Corporations, shares and share holders, and share

holders rights,

Introduction to dividend, legal framework of dividend

Chapter 5: Determinants and Matrices –

Introduction to matrices, types of matrices, matrices operations

determinants, Minors and co-factors

Chapter 6: Relations and Functions –

Introduction to relations, functions, graphs of function, determining the domain of a

function given in the equation

Suggested Books:

1. Mehta & Madnani Mathematics for Economics

2. Mongia Mathematics for Economics

3. Zamiruddin Business Mathematics

4. Raghavachari Mathematics for Management

-Subject : 103 Introduction to Computers – Credit 4

Chapter 1- Computer Fundamentals

1.1 Introduction - 1.2 Characteristics of computers - - 1.3 Computer Generations - 1.4 Types

of computer applications - 1.5 Computer structure - 1.6 Operating Systems - 1.7 Types of

processors - 1.8 Computer uses in Business - 1.9 Summary - 1.10 Self-assessment Questions

- -

Chapter 2- Data Communication and Networks

2.1 Introduction - 2.2. Data communication components - 2.3 Communication media - 2.4

Types of communication services - 2.5 Modem - 2.6 Computer Networks - 2.7 Benefits of

Networks - 2.8 Types of Networks - 2.9 Networking Terms - 2.10 Teleconferencing tools -

2.11 Interconnection Communication Model - 2.12 Summary - 2.13 Self –Assessment

Questions - -

Chapter 3- Office Packages

3.1 Introduction Operating Systems - 3.2 Windows Operating System history - 3.3 Tasks of

Operating system - 3.4 Windows API, Drivers and Unicode - 3.5 Components of windows

OS - 3.5 Summary - 3.7 Self-Assessment Questions - -

Chapter 4- Advanced Excel and Multimedia

4.1 Introduction - 4.2 MS office package - 4.3 MS office installation 2013 - 4.4 MS office 365 -

4.5 Summary - 4.6 Self-Assessment Questions - -

Chapter 5: Advanced Excel and Multimedia

5.1 Introduction - 5.2 Excel working - 5.3 Microsoft Excel starter 2010 - 5.4 Excel Built in

Functions - 5.5 Summary - 5.6 Self-Assessment Questions

Suggested Readings

1. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)

2. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).

3. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).

4 ITL ESL – Introduction to Computer science (Pearson, 2nd Edition).

5. Introduction to Computers, Norton P. (TATA McGraw Hill)

6. Leon - Fundamentals of Information Technology, (Vikas)

Subject : BBA 104 Principles of Management Credit 4

Chapter 1: Introduction to Management

Structure: Concept of Management, Nature or Characteristics of Management,

Importance or Significance of Management, Functional Areas of Management,

Managerial Roles, Managerial Skills, Levels of Management, Concept of PODSCROB,

Managerial Grid - -

Chapter2: Evolution of Management Thoughts

Structure: Evolution of Management Thoughts, Contribution of F.W Taylor,

Contribution of Henry Fayol, Fayol’s Fourteen principles of Management, Taylorism

Vs Fayolism, Contingency Approach to Management - -

Chapter 3: Planning and MBO

Structure: Concept of Planning, Nature and Characteristics of Planning, Essentials of

a Sound Plan, Need and Importance of Planning, Limitations of Planning, Elements of

Planning, Steps in Planning, Concept of Management by Objectives(MBO),

Characteristics of MBO, Process of MBO, Advantages of MBO, Limitations of MBO - -

Chapter 4: Decision Making

Structure: Concept of Decision -Making, Importance of Decision-Making, Process of

Decision, Techniques of Decision-Making, Types of Managerial Decisions, Essentials

of Sound Decision-Making, - -

Chapter 5: Organizing

Structure: Concept of Organization, Nature and Characteristics of Organization,

Organization Structure, Formal Organization, Informal Organization, Formal

Organization Vs Informal Organization, Concept of Line and Staff Organization,

Features of Line and Staff Organization, Conflict between Line and Staff

Organization, Remedies for Line and Staff Conflict, Concept of Matrix Organization,

Features of Matrix Organization, Advantages of Matrix Organization, Disadvantages

of Matrix Organization, Concept of Departmentation, Bases of Departmentation,

Significance of Departmentation - -

Chapter 6:Organizing-II

Structure: Concept of Span of Control, Factors Affecting Span of Control, Graicunas

Theory of Span of Control, Concept of Centralization, Concept of Decentralization,

Advantages of Decentralization, Factors Determining Degree of Decentralization,

Centralization Vs Decentralization, Concept of Delegations of Authority, Barriers of

Effective Delegation, Principle of Delegation Effective, Authority and Responsibility -

-

Chapter 7: Directing and Leadership

Structure: Concept of Directing, Process of Directing, Principles of Direction, Concept

of Leadership, Qualities of a Successful Leader, Leadership Styles - -

Chapter 8: Co-ordination and Controlling

Structure -Concept of Co-Ordination, Importance of Co-ordination, Coordination as

an Essence of Management, Concept of Controlling, Nature of Controlling, Process of

Controlling, Requirements of a Good Control System, Purpose or Importance of

Controlling, Control Techniques - -

Chapter 9: Recent Trends in Management

Structure: Concept of Green Management, Features of Green Management, Concept

of Corporate Social Responsibility(CSR), Features of Corporate Social Responsibility,

Areas of Corporate Social Responsibility, Arguments for Corporate Social

Responsibilities, Arguments against Corporate Social Responsibility

Suggested Readings:

1. Pagare Dinkar, Principles of Management

2. Prasad B M L, Principles and Practice of Management

3. Satya Narayan and Raw VSP, Principles and Practices of Management

4. Srivatava and Chunawala, Management Principles and Practice

Subject: BBA 201 BUSINESS ENVIRONMENT Credit 4

Chapter -1.Introduction to Business Environment

Structure-Concept Of Business, Nature or Characteristics of Business, Scope Of Business,

Types of Business Organizations, Concept of Business Environment, Characteristics of

Business Environment, Significance of Business Environment, Scope or Components of

Business Environment

Chapter -2.Components of Business Environment

Structure-Components of Internal Environment, Concept of External Environment,

Components of External Micro-Environment, Components of External Macro-Environment,

Micro-Environment vs. Macro-Environment, Analysis of Business Environment -SWOT

Analysis

CHAPTER-3.Political and Legal Environment

Structure-Concept of Political Environment, Concept of Political Institutions, Composition of

Political Institutions, Role of Government in Business, Responsibilities of Government Towards

Business, Concept of Legal Environment, Legal Framework in India

CHAPTER-4.Economic Environment

Structure-Concept of Economic Environment, Economic System, Capitalism, Socialism, Mixed

Economy, Role of Private Sector, Role of Public Sector, Role of Joint Sector, Economic Policies,

Sunrise Sectors in Indian Economy, Challenges before Indian Economy

CHAPTER-5.Social and Cultural Environment

Structure-Concept of Culture, Concept of Social and Culture Environment, Nature and Impact

of Foreign Culture on Business, Impact of Traditional Values on Business, Concept of Social

Audit, Importance of Social Audit, Concept of Corporate Governance, Importance of

Corporate Governance, Principle of Corporate Governance, Concept of Social Responsibility

of Business, Features of Social Responsibility of Business, Scope of Corporate Social

Responsibility, Importance of Corporate Social Responsibility,

CHAPTER-6.Technological and Competitive Environment

Structure-Concept of Technological Environment, Features of Technological Environment,

Impact of Technology on Business, Concept of Competitive Environment, Michael porter’s

Five Forces Analysis, Competitive Strategies

CHAPTER-7.International Environment -GATT/WTO

Structure-General Agreement on Tariffs and Trade (GATT), Uruguay Round of GATT (1986-

93), Objectives of World Trade Organization (WTO), Functions of WTO, GATT vs. WTO, Pros

of WTO, Cons of WTO

CHAPTER-8.Globalization ,MNCs and FDI

Structure-Concept of Globalization, Nature or Features of Globalization, Stages of

Globalization, Foreign Market Entry Strategies, LPG Model, Concept of Multinationl

Corporations(MNCs), Merits of MNCs, Demerits of MNCs, MNCs in India, Concept of Foreign

Direct Investment (FDI), Role and Functions of FDI in Developing Countries, Factors Influencing

FDI, FDI Operations in India, Challenges Faced by International Business, Investment

OpportChapteries for Indian Industry

Suggested Readings: 1.Francis Cherunilum Business Environment 2.K.Aswathapa Business Environment

Subject: BBA 202 Business Economics Credit 4

Chapter 1.Introduction to International Trade

Structure:-Introduction, Meaning and Defination, Internal vs International Trade,Role and

Importance of International Trade,Advantages of International Trade,Disadvantages of

International Trade,Conclusion

Chapter 2.Theories of International Trade-I:Classical Therory

Structure:-Introduction, Assumptions of the Theory, Absolute Cost Differences, Comparative

Cost Advantage, Source of Gain, Drawbacks of Classical Theory, Conclusion

Chapter 3.Theories of International Trade-II:Modern Theory

Strucutre:-Introduction, Modern Theory of International Trade, Assumptions to Theory,

Explantionation of Heckscher-Ohlin Therory, Factor Abundance, Evaluation of Modern

Therory, Classical vs Modern Theory, Conclusion

Chapter 4:-Terms of Trade

Structure:-Introduction, Meaning of Terms of Trade, Different Concepts of Terms of Trade,

Determinants of Terms of Trade, Factors Affecting Terms of Trade(TOT),Conclusion

Chapter 5:-Gains from Trade

Structure:-Introduction, Meaning and Defination, Kinds of Gains from Trade, Determinants

of Gains From Trade, Measurement of Gains From Trade, Critical Appraisal, Conclusion

Chapter 6:-Balance of Payment

Structure:-Introduction,Meaning and Definition, Accounting Structure of Balance of

Payment, Use and Important of Balance of Payment, Conclusion

Chapter 7:-Disequilibrium in Balance of Payment

Structure:-Introduction, Disequilibrium in Balance of Payment, Types of Disequilibrium in

Balance of Payment, Causes of Balance of Payment, Measures to Correct Disequilibrium in

Balance of Payment, Conclusion

Chapter 8:-India's Balance of Payment Since 1991

Structure:-Introduction, Indian's Balance of Payment Since 1991,Reason behind Lowering

India's Balance of Payment ,Measures and Suggestion to Improve India's Balance of

Payment, Conclusion

Chapter 9:-World Trade Organisation and Its Agreements

Structure:-Introduction,Background and History, Structure of WTO, Principles of

WTO,Objectives of WTO, Function OF WTO, Agreement of WTO, Trade-related Aspects of

Intellectual Property Rights (TRIPS), General Agreement of Trade in Services (GATS),

Conclusion

Chapter 10:-Foreign Exchange Market

Structure:-Introduction, The Foregin Exchange Market, Instruments of External Payment,

Function of the Foregin Exchange Market, Dealers or Participants in Foreign Exchange

Market, Conclusion

Chapter 11:-Exchange Rate System

Structure:-Introduction, Meaning and Definition, Types of Foregin Exchange System, Fixed

Exchange Rate System, Flexible Exchange Rate System, Managed Flexible Exchange Rate

System, Conclusion

Chapter 12:-Exchange Rate and Risk Coverage

Structure:-Introduction, Meaning and Definition, Spot Exchange Rate, Forward Exchange Rate,

Factors Affecting Forward Exchange Models, Others Operation in the Forgins Exchange

Market, Foregin Exchanges Risk Coverage, Conclusion

Chapter 13:-Exchange Rates and Determination

Structure:-Introduction, Meaning and Definition, Determination of Equilibrium Rate of

Exchange, Changes in Equilibrium Rate of Exchange Rates,Factors Responsible for Changes in

Exchanges Rates,Conclusion

Chapter 14:-Purchasing Power Parity Theory

Structure:-Introduction, Definition and Meaning, Absolute Version, Relative Version,

Criticisms of PPP Theory, Conclusion

Chapter 15:-RBI and Exchange Rate Management

Structure:-Introduction , RBI and Exchange Rate Management, Role of RBI in Foregin Exchange

Management,RBI's Intervention in Exchanges Rate Management Since 1991,Conclusion

Suggested Books: 1.Adhjkari M Management Economics 2.Gupta G.S. Managerial Economics 3.Lal S.M. Principles of Economics 4.Vaish & Sunderm Principles of Economics

Subject: BBA 203 Introduction To Financial Accounts Credit 4

Chapter 1- Meaning and Scope of Accounting

Meaning and definition of accounting, objectives, advantages, limitations, scope of

accounting, essential ideas, terms utilized in business book keeping, essential accounting

terms , types of accounts, methods of preparing trial balance, accounting data, accounting

concepts and conventions

Chapter 2-Journal and Ledger - Introduction to journal and ledger, format of journals and its

column wise details, journal entry and accounting, utility, limitations, journalisation of

transctions, types of journals, advantages, practical problems, Introduction to ledger,

collective effects of all transactions posting ledgers

Chapter 3-SubsidiaryBooks - Meaning and types of subsidiary books, features, advantages and

books of journals,

Chapter 4-Bank Reconciliation Statement - Introduction to bank reconciliation statement,

steps to prepare, advantages, need for bank reconciliation, different between book and

passbook, procedure of bank reconciliation statement

Chapter 5-Capital and Revenue Expenditure and Receipts - Meaning and definition of capital

and revenue expenditure, kinds of capital receipts,

Illustrations, similarities in revenue receipt and capital receipt ,Vital differentiating points of

capital receipts and revenue receipts, highlights of revenue receipts, capital expenditure

Chapter 6-Depreciation Accounting -Depreciation, reasons for charging depreciation, factors

affecting on depreciation, methods of charging depreciation, journal entry relating to

depreciation

Chapter 7-Trial Balance -Definition, purpose, objectives, limitations, methods of preparing

trial balance, explanation of columns of trial balance

Chapter 8-Rectification of Errors , Causes of accounting errors, strategies for locating

accounting errors, errors on the basis of effects, recommendations for rectification of errors

Chapter 9-Final Accounts of Sole Trading Concern

Suggested Readings: 1. .Agarwal, B.D. Advanced Accounting 2. Chawla & Jain Financial Accounting 3. Chakrawarti, K.S. Advanced Accounts 4. Shukla, M.B. Financial Analysis and Business Forecasting 5. Jain & Naranag Advanced Accounts

Subject: BBA 204 Organisational Behaviour Credit 4 Chapter 1-Fundamental of Organisational Behaviour Introduction , organization, organizational behavior, intuition and systematic behavior, difference between discipline and organizational behavior, historical evolution of organisaitonal behavior, organizational behavior models Chapter 2-Individual Process and Behaviour Attitude, personality and values, motivation, perception, factors influencing perception, attribution theory, frequently used shortcuts in judging others, specific applications in organizations, ling between perception and individual decisions, creativity in decision making, organizations constraints, ethics in decision making Chapter 3-Interpersonal Process and Behaviour, Team and Leadership Development Introduction, group concepts,, implications on performance and satisfaction, group behavior models, characteristics of group decision making, improved group decision making, group cohesion, team, team work, life cycle of team, ingredients of effective team, potential team problems, team building, self managing team Chapter 4-Learning and leadership development Introduction to leadership, types of leaders, leadership style, leadership theories Chapter 5-Organisational culture, structure and design Organisational culture, organization as a system, feature of organization culture, functions, approaches, introduction to organizational structure, organizational environment, environmental structure, characteristics , types of organizations Chapter 6: stress Introduction to stress, types of stress, coping strategies, stress management Chapter 7 : Managing conflict and change Meaning and definition of organizational change, process of organizational change,

implementation of organizational change, change management

SUGEESTED READING:

1. VSP RAO-Managing Organization (EXCEL 1 EDITION) 2. Chaturvedi& Saxena -Managing Organization (Himalaya Publication) 3. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6thEdition) 4 Robbins-Organization Behavior -15 e Prentice hall 5. Koontz Harold & Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition 2008) 6. Newstrom John W. - Organizational Behaviour: Human Behaviour at Work (Tata McGraw Hill, 12th Edition) 7. Luthans Fred - Organizational Behaviour (Tata Mc Graw Hill,10th edition)

Subject : BBA 301 Cost Accounting Credit – 4 Chapter1-Budgeting and Budgetary Control

Concepts, Types of Budgets, Budgetary Control Vs Standard Costing,

Advantages and limitations, Preparation of Budgets

Chapter2-Absorption Costing and Marginal Costing,Cost Volume and Profit Analysis

Collection, classification and apportionment and allocation of overheads,

Absorption and treatment of over or under absorption of overheads, Reporting

of overhead costs,

Procurement of Materials, Inventory Management and Control, Inventory

Accounting & Valuation, Physical Verification, treatment of losses, Scrap,

spoilage, defectives and wastage.

Chapter3-Managerial Decision Making

Marginal Costing, Differential Cost, Opportunity Cost, Replacement Cost,

Relevant Cost and Imputed Cost

Chapter4-Standard Costing and Variance Analysis

Concept of standard cost and standard costing, Advantages and limitations,

Computation of variances relating to material and labour costs only

Suggested Books:

Maheshwari S.N. : Advanced Problem and Solutions in Cost

Accounting Khan & Jain : Management Accounting

Gupta, S.P. Management Accounting

Subject : BBA 302 Foundation of Human Skills Credit – 4

Unit 1. Understanding of Human Nature

Chapter 1.Individual Behaviour

Concept of a Man, Individual differences, Factors affecting, individual differences,

Influence of Environment

Chapter 2.Personality and Attitude

Determinants of Personality, Personality Trait Theory, Big Five Model,

Personality traits important for organisational behaviour like Authoritarianism,

Locus of Control, Machiavellianism, Introversion-Extroversion,

Achievement Orientation, Self-esteem, Risk Taking, Self-monitoring and Type A

and B Personalities

Concept of Understanding Self through JOHARI WINDOWS Nature and

Components of Attitude

Functions of Attitude, Ways of Changing Attitude, Reading Emotions

Chapter3.Thinking and Learning

Thinking Skills, Thinking Styles and Thinking Hat, Managerial Skills and

Development, Learning Characteristics, Theories of Learning

(Classical Conditioning, Operant Conditioning and Social Learning

Approaches)

Chapter 4,Intelligence and Perception

Intelligence, Type (IQ, EQ, SQ at Workplace), Perception features and factors

influencing Individual Perception, Effects of perceptual error in managerial

decision-making at workplace (Errors such as Halo effect, stereotyping, prejudice

attributional)

Unit2.Introduction to Group Behaviour

Chapter5.Group Dynamics

Group Dynamics: Nature, types, group behaviour model (roles, norms, status,

process, structures)

Chapter6.Team Effectiveness

Team Effectiveness: Nature, types of teams, ways of forming an effective team,

Setting Goals

Chapter7.Power and Politics

Power and Politics: Nature, bases of power, politics – nature, types, causes of

organisational politics, political games

Chapter8.Organizational Conflicts and Resolution

Organisational Conflicts and Resolution: Conflict features, types, causes leading to

organisational conflicts, levels of conflicts, ways to resolve conflicts through five

conflict resolution strategies with outcomes.

Unit3.Organizational Culture Chapter 9.Organizational Culture Characteristics of organisational culture, Types, functions and barriers of

organisational culture, Ways of creating and maintaining effective organisational

culture

Chapter10.Motivation at Workplace Concept of motivation,Theories of motivation in an organisational setup, Abraham

Maslow’s Need Hierarchy, Frederick Herzberg’s dual factor, McGregor’s theory X

and theory Y, Ways of motivating through carrot (positive reinforcement) and stick

(negative reinforcement) at workplace

Unit4.Organisational Change and Creativity Chapter11.Organizational Change and Creativity Concept of organisational change, Factors leading/influencing organisational change,

Kurt Lewin’s model of organisational change and development, Creativity and

qualities of a creative person, Ways of enhancing creativity for effective decision

making, Creative problem solving

Chapter12.Organizational Development and Work Stress Need for organisational development, OD Techniques, Stress, types of stress,

Causes and consequences of job stress, Ways for coping up with job stress

Suggested Books

1. Narayan, B amd Sharma Bharti –Behavioural Science in Management

2. Randolph, Black Bown – Managing OrganisationalBehaviour

3. Terrence R. Mitchell – People in Organisation , An introduction to Orgnisational Behaviour

Subject : BBA 303 Human Resource Management Credit – 4 Chapter 1-Human Resource Management

Introduction to HRM & HRDConcept of HRM, Objectives, Process, HRM vs.

Personnel Management,

Chapter 2-Human Resource Planning

Human Resource planning-objectives, activities, manpower requirement process

Chapter 3-Transfers and promotions

HR Programme., developing HR policies and strategies, Strategic control, Types of

Strategic control,Operational Control System, Functional and grand

strategies,Strategy factors basic concept of performance appraisal. Promotion &

Transfer.

Chapter 4-Recruitment and Selection

Career planning & development, training methods, basic oncept of performance

appraisal. Promotion & Transfer.

Chapter 5-Orientation and Placement

Chapter 6-Training and Development

Definition, meaning, scope, differences between training and development, methods , transfer

of training

Chapter 7-Performance Appraisal

Concepts of Performance appraisal, methods, barriers to performance appraisal

Chapter 8-Compensation management

Definition, meaning, compensation principles, methods, process and regulations relating to

compensation, system of wage payment

Chapter 9-Career Planning and separation

Concepts, steps and career counseling, separation

Chapter10-Policy Manual and Personnel Policies

HR strategy, policy, procedures, policy manual

Chapter11-Job Analysis, Job Design and Job Evaluation

Chapter12-Industrial relations & Trade Unions

Participative Management, Workers participation in management – concept and process Industrial Relations, Grievance, conflict management, discipline, trade union and its role and function Suggested Books:

1.Human Resource Management – Dipak Kumar Bhattacharya 2.Managing Human Resource-Arun Monappa 3.Essential of HRM and Industrial Relations-P.Subba Rao 4.Personnel Management-C.B. Memoria

Subject : BBA 304 Principles of Marketing Credit - 4 Chapter 1.Introduction to Marketing Concept

Definition, nature, scope and importance of marketing management

Chapter2.Marketing Environment

Concept, basis and importance in marketing segmentation, positioning

Chapter3.Marketing Information System and Marketing Research

Meaning importance and scope of Marketing information system, Marketing

Research, importance, process and scope

Chapter4.Consumer Behaviour

Chapter5.Marketing Management and Marketing Mix

Product mix, new production development, product life cycle

Chapter 6.Product Management -

Chapter7.Brand Management

Branding, positioning, repositioning

Chapter8.Pricing Decisions

Price, meaning, objectives, factors influencing pricising, methods of pricing,

Chapter9.Distribution

Chapter10. Promotion-Mix

Promotional mix, tools, objectives, media selection and management

Chapter11.Market Segmentation, Targeting and Positioning

Chapter12. Recent Trends in Marketing

Suggested Books: 1.Marketing Mgt. by Philip Kotlar (PHI)

2.Marketing by Etzet, Walker, Stanton

3.Marketing Management by Rajan Saxena

Subject : BBA 401 Business Statistics Chapter1.Introduction to Statistics

Statistics, concept, significance and limitations,

Chapter2.Presentation of Data

Types of data, classification and tabulation, frequency distribution and graphical

representation

Chapter3.Measures of Central Tendency (Mean, Medium, Mode), measurement of

variation, significance and prosperities of a good measure of variation

Chapter4.Measures of Dispersion

Chapter5.Correlation Analysis

Correlation, significance of correlation, types of correlation, simple correlation,

coefficient of correlation

Chapter6.Regression Analysis

Introduction, Regression lines and Regression Equation,

Chapter7.Time Series Analysis

Chapter8.Index Numbers

Chapter9.Probability

Concept, events, addition law, conditional probability, multiplication, probability

distribution

Chapter10.Decision Theory

Suggested Readings:

1.Gupta, S.P. & Gupta, M.P. Business Statistics

2.Levin, R.I. Statistics for Management

3.Feud, J.E. Modern Elementary Statistics

4.Elhance, D.N. Fundamentals of Statistics

5.Gupta, C.B. Introduction of Stastical Methods

Subject : BBA 402 Financial Management Chapter1. Overview of Financial Management

Concept of Financial management, Finance functions, objectives of financial

management- Profitability vs. shareholder wealth maximization. Time value of

Money- Compounding & Discounting

Chapter2.Financial Forecasting

Natre, scope and objectives , types of financial decisions,

Concepts, Types of Budgets, nature and scope, techniques and process

Chapter3.Ratio Analysis

Current Asset Ratio, Acid Test Ration, P&L Ratio

Chapter4.Cash Budget/Capital Budget/Flexible Budget

Cash Budget, Budgetary Control, Flexible Budget, Advantages and limitations,

Preparation of Budgets, budgetary control

Chapter5.Sources of Finance (Long-Term and Short-Term)

Suggested Books:

1.Financial Management S.N. Maheshwari

2.Financial Management Khan & Jain

Damodaran, A.,Corporate Finance: Theory and Practice, John Wiley & Sons.

Chandra, P. Financial Management, Tata McGraw Hill.

Subject : BBA 403 MIS & Business Intelligence Chapter 1-System and Information Concepts Structure-General Systems Model, Types of Systems, Subsystems, Feedback Control, Organisational Structure and Function, Systems Approach to Organisation, Law of Requisite Variety, Control by Exception, Information Concepts, Quality of Information, Chapter 2-Management Information System Structure-Meaning and Definitions, Role of MIS, MIS and Other Academic Disciplines, Structure of MIS based on Management Activity and Functions,Systems Concept of MIS Chapter 3-Decision Making Systems, Modeling and Analysis Structure-Decision Making Definition and Concept , Phases of Decision Making Process, Modelling Process, Static and Dynamic Models, Sensitivity Analysis, Heuristic Programming , Simulation Chapter 4-Decision Support System Structure-Definition of Decision Support System, Characteristics and Capabilities of DSS, Application of DSS, Case: Google Analytics, Chapter 5-Expert System Structure-Basic Concepts of Expert System, Expert System Architecture , How Expert Systems Work, Expert System Applications, Comparison , Mycin: Case Study Chapter 6-Executive Information and Support Systems Structure-Enterprise and Executive Information Systems – Concept and Definition, Enterprise and Executive Support System – Concept and Definition , Need for Executive Information Systems , Characteristics of Executive Information Systems, Integrated EIS and DSS, EIS Implementation Chapter 7-Business Intelligence Structure-Problems faced by corporate bodies, Data Mart, Data Warehousing and Mining, Data Visualisation and Presentation , Designing a Physical Database,Deploying and Supporting the BW/BI System,BI Architecture: Spreadsheets, OLAP, Decision Engineering, LIS,BI Tools – Concept of Dashboard, BI Applications in Various Domains,BI Analytics, Introduction to XLMiner Suggested Books:

1. Management Information System, Jawadekar W S

2. Managing with information, Kanter, Jerome

3. Management Information System, Louden & Louden

4. Information system for Modern Management, Murdick & Ross, R.claggetti

Subject : BBA 404 Production & Operation Management Chapter1.Introduction to Production and Operations Management

Chapter2.Automation –

importance and need of automation, nature and scope

Chapter3.Plant Location

Types of manufacturing system, importance, nature and scope advantages

Chapter4.Plant Layout

Product design and development, plant layout and its importance and difficulties

Chapter5.Organisation of Physical Facilities

Chapter 6. Organisation of Physical Facilities (Lighting,Ventilation,Air-

Conditioning,Sanitation and Noise Control)

Chapter7.Safety

Chapter8.Materials Management

Chapter9.Purchasing

Economic lot quality/ economic order quantity, lead time

Chapter10.Materials Handling

Chapter11.Materials Storing

Chapter12.Inventory Management

Chapter13.Production Planning and Control

Chapter14.Quality Control

Chapter15.Time and Motion Study(Includes Work Measurement)

Chapter16.Plant Maintenance

Chapter17.Waste Management

Suggested Books:

1..Prodcution Operation management B.S. Goel

2.Production & Operation Management Buffa

3.Production & Operation Management S.N.Chany

Subject: BBA 501 ENTERPRISE RESOURCE PLANNING Credit 4 CHAPTER-1.Enterprise Resource Planning

Structure-Introduction, What is ERP?, Need of ERP, Advantages of ERP,

Disadvantages of ERP, Benefit of ERP, Limitation, Growth of ERP

CHAPTER-2.ERP and Related Technologies

Structure-Business Process Re-Engineering (BPR), Management Information

System (MIS), Decision Support System (DSS), Executive Support System(ESS),

Data Warehouse, Data Mining, On-Line Analytical Processing(OLAP), Supply Chain

Management(SCM), Customer Relationship Management (CRM)

CHAPTER-3.RRP Modules and Vendors

Structure-ERP Modules, ERP Modules for Finance, ERP Modules for Production

Planning, Control and Management, ERP Modules for Sales and Distribution, ERP

Modules for Human Resource management, ERP Modules for Inventory Control

System, ERP Modules for Quality Management, ERP Market, Disadvantages of Non-

ERP System, Benefits of Integration, Standardization of Data code

CHAPTER-4 ERP Implementation Life Cycle

Structure:-ERP Implementation Life Cycle, Role of Organization Management and

vendor

CHAPTER-5.ERP Case Studies

Structure:-Post Implementation Review, ERP Case Study, ERP Demo Tool: ERP

Next, ERP Next Demo, Customization

Suggested Books

1. Enterprise Resource Planning by Mary Summer

2. Enterprise Resource Planning by Ferran C. and Salim

3. Enterprise Resource Planning by Shtub, A

Subject: BBA 502 Elements of Company Law Credit 4 Chapter 1-Introduction to the New Act and Concept of Companies Structure-Background and Salient Features of the Act of 2013, Defination and Important Features/Characteristics of a Company, Types of Companies, Distinction between a Private Company and a Public Company Chapter 2-Formation and Incorporation of a Company - Structure-Stages in the Formation and Incorporation, Promotion, Incorporation/Registration of a Company, Capital Subscription/Floatation/Raising of a Capital, Commencement of Business Chapter 3-Documents Relating to Incorporation and Raising of Capital, Structure-Memorandum of Association, Articles of Association, Prospectus Chapter 4-Capital of the Company - Structure-Share Capital, Ways for Raising of Shares Capital, Allotment of Shares/Securities(Section 39), Calls on Shares, Shares Certificates Chapter 5-Forfeiture, Surrender and Transfer of Shares - Structure-Forfeiture and Surrender of Shares, Re-issue of Forfeited Shares, Transfer and Transmission of Shares, Nomination of Shares Chapter 6-E-Governance and E-Filing - Structure-E-Governanace, Basic Understanding of MCA Portal and E-Filling, E-Filing Chapter 7-Management of Company - Structure-Board of Directors, Directors, Appointment of Directors Qualifications and Disqualifications, Loans to Directors(Section 185) Chapter 8-Key Managerial Personnel (KMP) - Structure-Introduction, Distinction between Managing Director and Manager, Corporate Social Responsibility, Prevention of Oppression and Mismanagement Chapter 9-Company Meetings - Structure-Introduction, Board Meetings, Conduct of Meeting, Meetings of Shareholder, Provisions Regarding Convening Constituting Conducting of General Meetings of Companies(Sectons 101 to 114) Chapter 10-Revival, Rehabilitation,Compromises, Arrangement, Amalgamation and Winding up of Companies - Structure-Revival and Rehabilitation of sick Companies, Compromises Arrangements and Amalgamation, Winding Up Suggested Books: 1.Grower L.C.B. Principles of Modern Company Law, Stevens & Sons, London

2. Ramaiya A. Guide to the Companies Act. Wadhwa & Co., Nagpur

3. Singh, Avtar Company Law, Eastern Book Co. , Lucknow

4. Kuchal, M.C. Modern Indian Company Law, Sri Mahavir Books, Noida

5. Kapoor, N.D. Company Law- Incorporating the Provisions of the Companies

Amendment Act, 2000, Sultan & sons

Subject: BBA 503 Business Entrepreneurship Credit 4 Chapter 1- Entrepreneur and Entrepreneurship

Structure - Introduction, Definitions and Meaning of an Entrepreneur, Functions of an

Entrepreneur, Definitions of Entrepreneurship, Need and Importance of

Entrepreneurship, Problem of Unemployment, Importance of Wealth Creation,

Enterprise Vs Entrepreneurship, Self-Employment Vs Entrepreneurship,

Entrepreneurial Traits or Competencies, Behavioural Pattern of an Entrepreneur,

Entrepreneurial Motives, David C. McClelland’s Theory of Need for Archievement

and Kakinada Experiment

Chapter 2- Study of Biographies of Entrepreneurs (Co-operative Sector)

Structure - Introduction, Dr. Vithalrao Vikhe patil, Karmaveer Bhaurao Patil, Shree

Bhausaheb Sakharam Hiray, Shree Ratnappa Bharamappa Kumbhar, Shree

Dhananjay Ramchandra Gadgil, Sahakar Maharshi Bhausaheb Sanruji Thorat,

Sangamner

Chapter 3- Creativity and Innovation

Structure - Creativity, Innovation: Meaning and Sources of Innovation

Chapter 4- Business Ethics and Social Responsibility of Business

Structure- Concept of Business, Social Responsibility, Business Ethics, Leadership

by Example, Code of Business Ethics, Ethical Structure, Social Audit in Business

Enterprises, Corporate Governance

Chapter 5-Group Entrepreneurship

Structure-Group Entrepreneurship:Concept,Meaning and Significance, Self-Help

Group(SHG)

Chapter 6-Various Entrepreneurial Opportunities

Structure-Major Entrepreneurial Opportunities, Service Sector

Chapter7-Franchising

Structure-Definations, Meaning of Franchising, Types of Franchising, Advantages

and Disadvantages to the Franchisee and Franchisor, Franchisor-Franchisor

Realationship, Step in Starting a Franchising, Business Process Outsourcing (BPO)

Chapter 8-Challenges in Entrepreneurship Development

Structure-Entrepreneurship Development, International Entrepreneurship, Measures for

Entrpreneurship Development in India-Goverment Policies Initiatives, Suggestions for

Entrepreneurship Development, Challenges Before Indian Entrepreneurs

Suggested Books:

1. Lall &Sahai:Entreprenurship (Excel Books 2 edition)

2. Couger, C- Creativity and Innovation (IPP, 1999)

3. Kakkar D N - Enterpreneurship Development (Wiley Dreamtech)

4. A.K.Rai – Entrepreneurship Development (Vikas Publishing)

5. Sehgal & Chaturvedi-Entrepreneurship Development(UDH Publishing

edition 2013)

Subject: BBA 504 International Economics Credit 4 Chapter 1- Introduction

Structure - Meaning and Scope of International Economic, Importance of

International trade, Domestic Trade Vs. International Trade, Role of International

Trade in Economic Growth

Chapter 2- Theories of International Trade

Structure - Theory of Absolute Cost Advantage, Theory of Comparative Cost

Advantage, Theory of Factor Endowment, Intra Industrial Trade

Chapter 3- Terms of Trade

Structure - Concept of Terms of Trade, Factors Affecting Terms of Trade, Free Trade

Policy - Meaning, Arguments for and Against, Protection Policy - Meaning,

Arguments for and Against

Chapter 4- Regional and International Economic Co-operation

Structure - Regional Co-operation - European Union (E.U), South Asian Association

for Regional co-operation (SAARC), Concept of Trade Blocks and Economic

Integration, BRICS - Introduction and Functions

Chapter 5- Balance of Payment

Structure - Concept of Balance of Trade and Balance of Payments, Balance of

Payment on Current Account and Capital Account, Measures to Correct

Disequilibrium of Balance of Payment, Causes of Disequilibrium of Balance of

Payment, Convertibility of Rupee on Current Account and Capital Account

Chapter 6- Foreign Exchange Rate

Structure - Meaning of Foreign Exchange Rate, Fixed U/s Flexible Exchange Rate,

Theories of Exchange Rate

Chapter 7- Foreign Exchange Market

Structure - Structure of Foreign Exchange Market, Management of Foreign Exchange

- Inflow and Outflow of Foreign Capital, Euro Dollar Market - Nature and Scope,

Advantages and Disadvantages of Foreign Exchange Market

Chapter 8- Factor Mobility and Foreign Trade Policy

Structure - Foreign Capital - Meaning of Foreign Direct Investment and Foreign

International Investment, Role of Multinational Corporations(MNC), Motives and Effects of

International Labour Migration, India’s Foreign Trade Policy Since 1991 Features, Trends

and Evaluates

Suggested Books:

1. Bhagwati J and Srinivasan – Foreign Trade regimes and Economic development.

2. Panchamukhi V.r. – Trade Polices of India. A Quantitative Analysis. 3. Nayyar C. – India’s Exports and Export Policies in the 1960’s. 4. Singh M. – India’s Export Trends. 5. Steve Suranovic - International Economics

Subject: BBA 601 E-Commerce Credit 4 Chapter 1 Fundamentals Of E-Commerce

Structure - What is Commerce?, Limitations of Conventional Commerce, Origin of

Commerce, Evolution Of Commerce, E-Business And E-Commerce, E-Market And

E-Commerce, E-Commerce - A New Concept, M-Commerce (Mobile Commerce), M-

Commerce or Mobile Commerce, Wireless Access Protocol (WAP), Summary, Self

Assessment Questions

Chapter 2 Getting Started On E-Commerce

Structure - E-Services, E-Commerce Communities, Cyber Music Management,

Supply Chain Management, Reseller Program, E-Commerce Strategy, Summary,

Self Assessment Questions

Chapter 3 How To Build E-Commerce System?

Structure - Teleshopping, Telemarketing, New Marketing Technology, Bar Codes,

Electronic Mailing List, E-Commerce And Disintermediation, Hyper Banner, E-

Commerce Education And Training, E-Commerce - A Science and A Art, Summary,

Self Assessment Questions

Chapter 4 Electronic Data Interchange (EDI)

Structure - Introduction, Types of Business Data Transfer Systems, Electronic Data

Interchange (EDI), UN/EDI Fact Training Guide, EDI in India, EDI And Wide Area

Network (WAN), Gateway Electronic Data Interchange (GEDIS) and Videsh Sanchar

Nigam Limited (VSNL), NIC Net and EDI, Electronic Data Interchange Services, EDI

and Internet, Electronic Trading Options, Summary, Self Assessment Questions

Chapter 5 E-Commerce Process

Structure - Introduction, Gold Rush - Need For Solutions, Fancy Technologies,

Essentials of Good Solutions, Technology Standards for E-Commerce, E-Business

Solutions Matrix, Shopping Cart, Merchant Account- Meaning and Natire, Digital

Receipt for Online Shoppers, Summary, Self Assessment Questions

Chapter 6 Payment System

Structure - Digital Certificate or Authentification Certificate, Electronic Cheques, GM

Card Easy Pay Wallet, Internet Payment Services, Smart Card (Electronic Credit

Card), Card Service International - Payment Solutions, Credit Card Fraud,

Processing of Financial Transactions (E-Commerce Process), EDI Traditional

Standard, E-Commerce Solutions, PSI Net, Summary, Self Assessment Questions

Chapter 7 E-Commerce Solutions

Structure - Sillcomm Internet and E-Commerce Solutions, E-Commerce Merchant

Accounts Merchant Credit Cards, Summary, Self Assessment Questions

Suggested Books

1. Mahapatra, S – E-Commerce Strategy

2. Merz, M – E-Commerce and E-Business

3. Meier, A & Stormer, H eBusiness and eCommerce

Subject: BBA 602 Business Regulatory Framework Credit 4 Chapter 1-Law of Contract - General Principles

Structure-Defination Concept and Kinds of contract, Offer and Acceptance, Capacity

of Parties, Consideration, Consent and free Consent, Legality of object and

consideration, Void Agreements, Discharge of Contract, Breach of Contract and

remedies(Including damages, meaning,kinds and rules for ascertaining damages)

Chapter 2-Law of Parternership

Structure-Indian Partnership Act 1932, Limited Liability Partenership Act 2008

Chapter 3-Sale of Goods(Sale of Goods Act, 1930)

Structure-Contract of Sale - Concept and Essential, Sale and Agreement to sale,

Goods-Concept and kinds, Conditions and Warranties

Chapter 4-E-Contracts (E-Transactions/E-Commerce)

Structure-Significance of E-Transaction/E-Commerce, Digital Signature, Legal issues

involved in E-contracts

Chapter 5-The Consumer Protection Act,1986 Stucture-salient features of the

C.p.Act, Defination, Consumer Protection Councils, Procedure to file complaint and

procedure to deal with complaint and Reliefs available to consumer, consumer

Disputes Redressal Agencies

Chapter 6-Intellectual Property Rights:(IPRS) Structure-WIPO, Defination and

conceptual understanding of following IPRS under the relevent Indian current

statues, Patent, Copyright, Trademark, Design, Geographical Indications

Chapter 7-Negotiable Instruments Act,1881

Structure-Concept of Negotiable Instuments, Defination Essentials of promissory

note bill of exchange and cheque, Holder and holder in due course Privileges of

holder in due course, Negotiation, endersement kinds of endorsement, Dishonour of

N.I Kinds law relating to notice of dishonour

Chapter 8-Arbitration and Concillation -Stucture-Concept of Arbitration and

Concillation, Definition and Essentials of Arbitration Agreement

Suggested Reading:

1. Singh, Avtar , Mercantile Law, Eastern Book Depot, Lucknow (U.P.) 2. Kapoor, N.D. Elements of Mercantile Law, Sultan Chand & Sons, New Delhi 3. Maheshwari, S.N. A Manual of Business Law, Himalaya Publishing House

Pvt. Ltd. Mumbai 4. Gogna, P.P.S. Mercantile Law, S.Chand & Co. New Delhi

Subject: BBA 603 Business Administration Credit 4 Chapter 1-Business Administration Concepts

Structure-Introduction, Business, Commerce, Business Administration, Management,

Organisation

Chapter 2-Forms of Business Organisation

Structure-Introduction, Sole Proprietorship, Partnership Firm, Limited Liability

partenership, Joint Ventures, Joint Stock Companies, Co-operative Societies,

Suitable of form of Business Organisations

Chapter 3-Business Promotion

Structure-Business Unit Promotion, Location of Business Unit, Size of a Business

Unit, Special Economic Zones

Chapter 4-Business Environment

Structure-Business Environment, Components of Macro-environment, Interaction of

Business and Environmental Factors, Social Responsiblity,

Chapter 5-Legal Aspects

Structure-Compliance of Legal Requirement in programming a Business Unit,

Forming of a company in India, Licensing, Registration, Filing Returns, Documents

Relating to Incorporation, Important Legal Provisions Governing Promotion and

Establishment of Unit

Chapter 6-Productivity

Structure-Productivity, National Productivity Council (NPC), Product Quality Control,

Quality Circles

Chapter 7-Recent Trends in Business Management

Structure-Liberalisation, Privatisation, Globalisation, BPOs, KPO, LPO, SEZ, Public

Private Partnership(PPP)

Chapter 7-Industrial Sickness

Structure-Industrial Sickness, Industrial Sickness in India

Suggested Books: 1. Chottorjee S.K. Business Organisation 2. Singh & Chhabra Business Organisation 3. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company, Lucknow. 4. Sharma J. P., and SunainaKanojia, Business Laws, Ane Books Pvt. Ltd, New Delhi

BBA-604 PROJECT WORK Credit -6