vender/grower and crop/product survey for santa fe and ... · vendor/grower and crop/product survey...

Vender/Grower andCrop/Product Survey for

Santa Fe and AlbuquerqueGrowers' Markets

1996 and 1998

Technical Report 33

Agricultural Experiment Station • Cooperative Extension Service

College of Agriculture and Home Economics

NE

W

MEX ICO

STA

E

U

NIVE RSI T

Y

T

Vendor/Grower and Crop/Product Surveyfor Santa Fe and Albuquerque

Growers’ Markets: 1996 and 1998

Direct farm marketing places the consumer indirect contact with the grower, resulting in greaterfreshness and quality of vegetables and fruit on thekitchen table. By contrast, the fruit in many grocerystores are often picked less than fully mature forshipping purposes, so the fruit tends to have lesssugar. Many vegetables, like tomatoes, are bred fortougher skins, which improve shipping quality butare less desirable on the kitchen table. Direct mar-keting also results in a greater share of the consumer’sfood dollar going to local growers, which in turnmeans more money returned to the community.

One of the most popular direct marketing meth-ods, especially for smaller growers in northern NewMexico, is the growers’ market. Although fruits andvegetables remain the mainstay of growers’ mar-kets, many vendor/growers (hereafter referred to as“vendors”) are now selling animal products likemeat, cheese, and eggs. Some vendors have in-cluded value-added products such as jellies, ristras,corn products, vinegars, honey, and pastries. Nurs-ery products such as bedding plants, potted plants,and cut flowers also have become popular.

OBJECTIVES

There are approximately 26 growers’ markets inNew Mexico, six of which are located in the Albu-querque area. The largest market in the state is theSanta Fe Area Farmers’ Market (held in the rail yardnear the train depot on Guadalupe Street). One ofthe oldest markets is the Albuquerque Growers’Market (7605 Central Avenue NE).

One purpose of this study was to document boththe number of vendors and the different types ofproducts at these markets in 1996 and 1998. Thesurvey suggests gaps in the market that growers cancapitalize on. Also, comparison of the 1996 and1998 data shows the decline or growth of the mar-kets in both numbers of vendors and types of prod-ucts. In 1998, the researcher also gathered pricedata.

Growers with small farms in the Santa Fe andAlbuquerque areas can use this data to capitalize ongaps in the market in terms of type and timing ofproducts. Data on prices received can provide abaseline for vendors to evaluate potential profit-ability of different products.

METHODS

The survey was first used in mid-summer of1996. The 1998 survey was conducted throughoutthe growing season.

At both markets, the surveyor visited each boothat approximately the same time (7-8 a.m.). Marketswere evaluated on Tuesdays (once in Santa Fe andtwice in Albuquerque) and Saturdays. Using a hand-held audio recorder, each booth’s crop or productwas described. The data were then transcribed topaper. Crop and product frequency data were thencalculated, as were the number of vendors at eachmarket on each day.

No attempt was made to quantify how much ofany particular crop or product was available fromeach vendor or the number of buyers at each market.

George W. Dickerson, Extension Horticulture Specialist

2

Neither was data collected on the amount of pro-duce or products still unsold by the end of the day.

The same technique was used in 1998 except thatprices for the various crops and other products alsowere included. Prices were only noted if they werevisible in the booth. Also, the surveyor only notedprices at the beginning of the day and not prices thatmay have dropped by the end of the day to sellremaining inventory.

As there has been a lot of consumer interest inorganically grown produce, the surveyor notedwhether the products were certified organic.

RESULTS AND DISCUSSION

Vendors

The number of vendors (47) attending the SantaFe Area Farmers’ Market on Tuesday, 8/4/98, was25 percent less than the number of vendors (63)attending the same market on 8/13/96 (table 1). Thereason for the decrease in vendors is unknown, butpart of the decrease may be attributed to factors likechange in location of the market (which was at theSambusco Plaza parking lot in 1996), bad weather,availability of seasonal produce, fewer buyers, orless vendor interest in selling on Tuesdays.

A similar decrease occurred at the Albuquerquemarket (table 2). The number of vendors (11) at-tending the Albuquerque market on Tuesday,7/14/98, was 21 percent less than the number ofvendors (14) attending the same market on Tues-day, 7/16/96. There was, however, a 20 percentincrease in the number of vendors (54) attending themarket on Saturday, 8/29/98, compared with thoseattending (45) on Saturday, 8/31/96. There was aslight increase in the number of vendors (98) attend-ing the Saturday market (8/15/98) in Santa Fe thanon Saturday, 8/24/96 (94, table 1).

Throughout the season, more vendors (from 49to 221 percent more) attended the Saturday marketsin both Santa Fe and Albuquerque than attendedTuesday markets (table 3). This may be attributed tothe fact that most vendors have weekday jobs andfarm only part-time and/or farm on small farms, orthey are busy farming during the week. Some buy-

ers with weekday jobs may also find it more conve-nient to shop on Saturdays, thus limiting the numberof buyers that a vendor can target on Tuesdays.

The number of vendors attending a growers’market affects both the vendor and the buyer. Usu-ally, the greater the number of vendors, the greaterthe quantity and diversity of produce and otherproducts at market. Quantity and diversity usuallyattract more buyers. But more vendors means morecompetition, usually resulting in lower prices.

The fewer the vendors, the fewer buyers attend.Because fewer vendors means less product diver-sity, many buyers continue to shop at local grocerystores. Competition may or may not be less amongvendors when there are few vendors. For example,in the spring there are fewer vendors, but many ofthem could be selling the same products—saladgreens or bedding plants, for example—so compe-tition still could be stiff.

In 1996, vendors at the Santa Fe market sold anaverage of 5.2 types of crops/products, while ven-dors at the Albuquerque market sold an average of6.4 different types of items. During 1998, the aver-age was similar for both markets, 5.7–5.8 items/vendor, from about mid-July to the end of theseason. The least product diversity was at the SantaFe market in May and June of 1998 (2.7 items/vendor). This, of course, can be attributed to fewercrops being available during this time of the year.

An average of 5.5 percent of the vendors at theAlbuquerque market sold certified organic prod-ucts. A slightly lesser percentage of products at theSanta Fe market (3.4 percent) were certifiedorganic. These averages were calculated across theentire marketing season.

Fruit and Nut Crops

The 1996 growing season was a relatively pooryear for fruit crop production. At the Santa Femarket, vendors had no yellow apples, apricots,sour cherries, sweet cherries, nectarines, or raspber-ries (though only two days were surveyed), andvendors had few green apples (cooking), chokecher-ries, white grapes, peaches, pears, and plums (table1). Red apples were in good supply and moderateamounts of purple grapes were available. The poor

3

fruit season was associated primarily with killingfrosts late in the spring. The situation was similar atthe Albuquerque market during the same year (table2).

The 1998 growing season saw an abundance offruit, especially at the Santa Fe market (table 2).Many vendors sold apricots, sweet cherries, peaches,pears, and purple plums, as well as red apples. Therewere moderate amounts of grapes (white and purple)and nectarines. Fewer vendors sold yellow apples,sour cherries, chokecherries, piñons, yellow plums,and raspberries.

There were no apricots or sour cherries and fewsweet cherries or nectarines at the Albuquerquemarket in 1998. As in Santa Fe, there was anabundance of red apples, peaches, pears, and purpleplums at the Albuquerque market.

Vegetables

In terms of vendor numbers, the most popularvegetable sold at the Santa Fe market was redtomato, followed by zucchini squash (green), slicercucumbers, carrots, yellow straightneck squash,green chile, green beans, and cherry tomatoes (table1). White onions, leaf lettuce, beets, spinach, andred radishes were consistent sellers throughout theseason.

The red tomato was also the most popular veg-etable at the Albuquerque market (table 2). Greenbeans, slicer cucumbers, green chile, and bell pep-pers were also popular. Consistent sellers across theseason included pinto beans, cantaloupe, carrots,garlic, onions (red and white), yellow straightnecksquash, zucchini squash (green), and green scallopsquash.

Other Crops

Because the Santa Fe market opened in May,vendors could capitalize on the extended marketseason by selling bedding plants, potted plants, cutflowers, and ornamentals (table 1). Many vegetableand fruit crops are not available at this time, so thesecrops helped extend the marketing season. Pottedplants were most popular early in the season, whilesales of cut flowers picked up in mid-July. Orna-

mental corns were sold singly or in ristras, harvestwreaths, or corn dolls. Chicos and atolé, which usecorn flour, also were sold. None of these crops andproducts seemed to be quite as popular on theAlbuquerque market.

Herbs also were more popular at the Santa Femarket than at the Albuquerque market. The mostpopular was basil followed by dill. Herbal vinegarsalso were popular.

Animal Products

The most popular animal products sold on theSanta Fe market were eggs, followed by lamb(frozen). No beef, lamb, or chicken were found atthe Albuquerque market.

Value-Added Products

At the Santa Fe Area Farmers’ Market, value-added products were particularly popular, espe-cially pastries, salsas, jams, and honey. Again, theAlbuquerque market tended to have few or none ofthese products.

Other crops and products were found in smallquantities on the Santa Fe market, but they were notincluded in this survey. These minor products in-cluded apple wood chips, asparagus beans,biscochitos (a traditional anise cookie), black rasp-berries, broom corn, burritos, cactus, catnip toys,cough syrups, elephant garlic, jujube fruit, massageoils, mizuma, mulch, panocha, peacock feathers,pickling cucumbers, rhubarb, rice grass and otherornamental grasses, rutabaga, safflower, saladmixes, stews, strawflowers, sugar beets, sweet on-ions, and various wood crafts (such as willowchairs, walking sticks, and bird houses).

Minor products found on the Albuquerque mar-ket included almonds, bee pollen, bitter melonleaves, black beans, blankets, garbanzo beans, kid-ney beans, natural dog treats, navy beans, peanuts,quince, sweet potatoes, wheat grass juice, whippedhoney, and young coconuts.

Pricing

The percentage of vendors displaying prices atthe Santa Fe market varied from 28.2 to 45.3 per-

4

cent over the growing season. More vendors dis-played their prices when there were lots of vendorsand late in the summer. The percentage of Albu-querque market vendors displaying prices declinedsteadily over the growing season from 45.5 to 19.5percent.

Customers use displayed prices as an importanttool in comparison shopping as they walk througha market. Many consumers bypass vendors whodon’t post prices because of the hassle of competingwith other buyers for the vendor’s attention.

On the whole, price was given as price perstandard unit of measure (table 4). Crops or prod-ucts were sold by the ounce, pound, or volume (suchas pint, quart, half gallon, or bushel); number (suchas one or a dozen); or bunch. This uniformity ishelpful in comparison shopping. Consumers hadsome difficulty comparing prices of fruits like appleswhen they were sold by the pint or quart, becauseconsumers couldn’t determine how many fruitscould be packed in the container. The biggest prob-lem for comparison shoppers was produce sold bythe bag, plastic baggie, or basket because there wasno way of comparing in standard units of measurehow much the containers held.

CONCLUSIONS

Vendors could capitalize on a number of oppor-tunities at both the Santa Fe and Albuquerquemarkets with crops and products that either may notbe sold there or are in short supply. Such opportu-nities could include raspberries at the Santa Femarket, and blackberries, apricots, sweet and sourcherries, and nectarines at the Albuquerque market.As these fruits (except sour cherries) are availablein most grocery stores at the same time and oftencommand a high price (sweet cherries, raspberries,blackberries), vendors may wish to consider themin their cropping mix.

Only one vendor sold asparagus on the Santa Femarket. He was selling the asparagus for $4/poundat the market, though asparagus was selling for only$1/pound in local grocery stores at the time. Al-though the surveyor did not determine whether thevendor sold his entire crop at this price, he obvi-ously had a monopoly on asparagus at the market.

Other opportunities for vegetables at the Santa Femarket include cauliflower, fava beans, new pota-toes, pumpkins, red cabbage, and white icicle rad-ishes.

Vegetables that might be exploited on the Albu-querque market include Armenian cucumbers, aru-gula, baby carrots, black-eyed peas, cauliflower,edible podded peas, fava beans, habañero chilepeppers, kohlrabi, red cabbage, snow peas, spinach,Swiss chard, tomatillo, turnips, white icicle rad-ishes, yellow tomatoes, and yellow wax beans.Although all these crops may be in short supplyat the market, the demand may not exist forsome of them, so vendors should exercise cautionwhen expanding cropping mixes.

The price ranges documented in this survey arebased on prices fixed by the growers early in themorning, but the surveyor did not record whether ornot prices dropped later in the morning if producefailed to move. Prices listed are also for the wholeseason. Prices tended to drop with a greater supplylater in the season. The surveyed prices can, how-ever, be used as a guide in determining crop bud-gets.

An interesting exception to typical price weretomatoes, which sold at the Santa Fe market on5/23/98 for $3/pound. This was an unusually highprice, but the price was possible because the toma-toes were greenhouse tomatoes from Taos and werethe only tomatoes sold on the market that day. Thus,growers could consider using greenhouses or rowcovers for growing produce for early markets withhigher prices.

5

Tab

le 1

. N

umbe

r of

ven

dors

and

cro

p fr

eque

ncy

data

for

sel

ect

mar

ketin

g da

ys i

n 19

96 a

nd 1

998,

San

ta F

e A

rea

Farm

ers’

Mar

ket.

# V

endo

rsda

tecr

op/d

ay

638/

13/9

6T

uesd

ay

948/

24/9

6Sa

turd

ay

585/

23/9

8Sa

turd

ay

646/

13/9

8Sa

turd

ay

897/

18/9

8Sa

turd

ay

478/

4/98

Tue

sday

988/

15/9

8Sa

turd

ay

110

9/12

/98

Satu

rday

4711

/7/9

8Sa

turd

ayA

pple

s (r

ed)

211

58

1226

16A

pple

s (g

reen

)2

22

App

les

(yel

low

)1

3A

pric

ots

1811

82

Aru

gula

41

42

42

44

Asp

arag

us1

Bea

ns (

gree

n)17

168

1021

72

Bea

ns (

yello

w)

14

96

1B

eans

(pu

rple

)1

12

64

Bea

ns (

dry)

21

21

Bea

ns (

pint

o)4

11

11

6B

eans

(fa

va)

11

11

1B

eans

(bo

lito)

21

2B

eets

119

119

613

93

Bee

t gre

ens

34

2B

lack

eye

peas

1B

rocc

oli

13

14

23

1C

abba

ge (g

reen

)5

63

36

71

Cab

bage

(red

)1

1C

anta

loup

e3

61

110

Car

rots

1411

157

2313

6C

arro

ts (

baby

)1

11

Cau

liflo

wer

11

Che

rry

(sou

r)1

1C

herr

y (s

wee

t)3

133

Chi

le (

gree

n)15

104

1121

1C

hile

(re

d)1

33

12

32

24

Chi

le (

jala

peño

)1

39

Chi

le (

yello

w h

ot)

41

6C

hile

(ro

aste

d)1

1C

hile

(re

d po

wde

r)2

51

42

65

6C

hile

(gr

een,

pow

der)

21

11

Chi

le (

rist

a)9

21

15

3

6

Tab

le 1

. N

umbe

r of

ven

dors

and

cro

p fr

eque

ncy

data

for

sel

ect

mar

ketin

g da

ys i

n 19

96 a

nd 1

998,

San

ta F

e A

rea

Farm

ers’

Mar

ket

(con

t’d)

.#

Ven

dors

date

crop

/day

638/

13/9

6T

uesd

ay

948/

24/9

6Sa

turd

ay

585/

23/9

8Sa

turd

ay

646/

13/9

8Sa

turd

ay

897/

18/9

8Sa

turd

ay

478/

4/98

Tue

sday

988/

15/9

8Sa

turd

ay

110

9/12

/98

Satu

rday

4711

/7/9

8Sa

turd

ayC

hoke

cher

ry1

12

2C

olla

rds

11

32

Cor

n (s

wee

t)7

81

14

13C

orn

(blu

e, e

ars)

11

11

Cor

n (I

ndia

n, e

ars)

11

11

14

Cor

n (c

hico

s)2

33

13

23

34

Cor

n (a

tolé

)1

1C

orn

(dol

ls)

21

12

11

11

Cor

n (p

opco

rn r

istr

a)2

11

22

Cor

n (l

arge

ear

wre

aths

) 2

Cuc

umbe

r (sl

icer

)17

224

620

241

Cuc

umbe

r (l

emon

)1

61

67

Cuc

umbe

r (A

rmen

ian)

34

23

66

Cut

Flo

wer

s (f

resh

)16

248

220

1625

251

Cut

Flo

wer

s (d

ry)

65

12

1C

ut F

low

ers

(sta

tice)

31

26

3E

ggpl

ant

(pur

ple)

512

15

11E

ggpl

ant

(whi

te)

14

Gar

lic6

76

25

71

Gar

lic o

il1

11

11

Gar

lic (

rist

ra)

11

11

2G

ourd

s1

32

12

32

3G

rape

s (w

hite

)1

25

Gra

pes

(red

/pur

ple)

45

Kal

e3

21

37

32

63

Koh

lrab

i1

13

12

1L

eek

12

12

1L

ettu

ce (

leaf

)5

27

714

17

82

Lill

ies

(bul

bs)

12

11

Luf

fa s

pong

e1

1M

elon

(ho

neyd

ew)

4 4

Mel

on (

pers

ian)

1M

ushr

oom

s (l

arge

)1

11

Mus

tard

11

12

Ne c

tari

nes

16

7

Tab

le 1

. N

umbe

r of

ven

dors

and

cro

p fr

eque

ncy

data

for

sel

ect

mar

keti

ng d

ays

in 1

996

and

1998

, Sa

nta

Fe A

rea

Farm

ers’

Mar

ket

(con

t’d)

.#

Ven

dors

date

crop

/day

63

8/13

/96

Tue

sday

94

8/24

/96

Satu

rday

58

5/23

/98

Satu

rday

64

6/13

/98

Satu

rday

89

7/18

/98

Satu

rday

47

8/4/

98T

uesd

ay

98

8/15

/98

Satu

rday

11

09/

12/9

8Sa

turd

ay

47

11/7

/98

Satu

rday

Okr

a2

14

Oni

on (

red)

32

44

76

Oni

on (

whi

te)

10

83

13

91

11

13

Oni

on (

yell

ow)

17

11

5O

nion

(bu

nch)

51

33

23

1O

rchi

ds1

11

11

Pak

cho

y1

12

22

Par

sley

(re

g)2

12

2P

arsl

ey (

Ital

ian)

12

Pea

ches

13

91

12

02

83

Pea

rs3

11

31

2Pe

as (

Eng

lish

)6

11

1Pe

as (

snow

)1

11

21

2Pe

as (

edib

le p

od)

61

1P

eas

(dry

)1

1P

eppe

r, b

ell

(gre

en)

71

31

31

2P

eppe

r, b

ell

(red

/pur

ple)

31

7

Pepp

er,

bell

(ye

llow

)1

6P

iñon

22

11

Pla

nts

(pot

ted)

57

18

61

45

11

91

Plan

ts (

bedd

ing)

4P

lum

(pu

rple

)2

32

56

21

Plum

(ye

llow

)1

11

Pot

ato

(whi

te)

32

37

4P

otat

o (r

ed)

11

35

3P

otat

o (n

ew)

11

1P

otat

o (b

lue)

14

Pot

ato

(fin

gerl

ing)

11

23

3P

umpk

ins

(reg

)2

41

1P

umpk

in (

Jack

-B-

Lit

tle)

22

21

Pur

slan

e1

22

Rad

ish

(red

, ch

erry

)6

73

46

43

71

Rad

ish

(whi

te, i

cicl

e)1

Rad

ish

(whi

te, w

inte

r)1

11

11

8

Tab

le 1

. N

umbe

r of

ven

dors

and

cro

p fr

eque

ncy

data

for

sel

ect

mar

ketin

g da

ys i

n 19

96 a

nd 1

998,

San

ta F

e A

rea

Farm

ers’

Mar

ket

(con

t’d)

.#

Ven

dors

date

crop

/day

638/

13/9

6T

uesd

ay

948/

24/9

6Sa

turd

ay

585/

23/9

8Sa

turd

ay

646/

13/9

8Sa

turd

ay

897/

18/9

8Sa

turd

ay

478/

4/98

Tue

sday

988/

15/9

8Sa

turd

ay

110

9/12

/98

Satu

rday

4711

/7/9

8Sa

turd

ayR

adis

h (b

lack

, win

ter)

1R

aspb

erri

es1

1Sp

inac

h1

15

67

32

41

Squa

sh (

yello

w,

stra

ight

neck

)3

1420

1611

16Sq

uare

(yel

low

,cr

ookn

eck)

33

52

Squa

sh (

gree

n,zu

cchi

ni)

2116

2016

2320

Squa

sh (

yello

w,

zucc

hini

)5

68

Squa

sh (

gree

n,sc

allo

p)1

104

39

11

Squa

sh (

yello

w,

scal

lop)

31

2

Squa

sh

(rol

y po

ly)

29

65

511

Squa

sh (

win

ter)

52

32

Squa

sh (

acro

n)4

17

1Sq

uash

(sp

aghe

tti)

31

32

Squa

sh (

butte

rnut

)1

71

Squa

sh (

flow

er)

15

21

1Su

nflo

wer

(dr

y he

ads)

13

1Su

nflo

wer

(fr

esh

cut)

21

2Sw

iss

char

d (g

reen

)2

31

310

49

7Sw

iss

char

d (r

ed)

11

Tom

atil

lo1

31

22

Tom

ato

(red

)17

241

24

1740

2T

omat

o (g

reen

)1

41

18

1T

omat

o (y

ello

w p

ear)

12

11T

omat

o (p

aste

)1

4T

omat

o (r

ed c

herr

y)9

38

18T

omat

o (y

ello

w)

52

41

Tom

a to

(ora

nge )

23

Tur

nips

47

52

58

Wa t

e rm

e lon

24

6

9

Tab

le 1

. N

umbe

r of

ven

dors

and

cro

p fr

eque

ncy

data

for

sel

ect

mar

ketin

g da

ys i

n 19

96 a

nd 1

998,

San

ta F

e A

rea

Farm

ers’

Mar

ket

(con

t’d)

.#

Ven

dors

date

crop

/day

638/

13/9

6T

uesd

ay

948/

24/9

6Sa

turd

ay

585/

23/9

8Sa

turd

ay

646/

13/9

8Sa

turd

ay

897/

18/9

8Sa

turd

ay

478/

4/98

Tue

sday

988/

15/9

8Sa

turd

ay

110

9/12

/98

Satu

rday

4711

/7/9

8Sa

turd

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/spr

outs

Bas

il4

81

158

1412

Bur

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11

11

1C

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21

13

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51

44

41

Her

bs (

dry)

46

72

21

22

2H

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11

11

12

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53

13

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21

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rs2

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11

12

21

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21

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11

1Sa

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11

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11

21

11

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11

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23

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21

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22

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ey s

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Tab

le 1

. N

umbe

r of

ven

dors

and

cro

p fr

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data

for

sel

ect

mar

ketin

g da

ys i

n 19

96 a

nd 1

998,

San

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Farm

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Mar

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(con

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.

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tecr

op/d

ay

638/

13/9

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uesd

ay

948/

24/9

6Sa

turd

ay

585/

23/9

8Sa

turd

ay

646/

13/9

8Sa

turd

ay

897/

18/9

8Sa

turd

ay

478/

4/98

Tue

sday

988/

15/9

8Sa

turd

ay

110

9/12

/98

Satu

rday

4711

/7/9

8Sa

turd

ayH

ot t

amal

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11

Jelly

24

82

33

89

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75

36

28

83

Pick

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23

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11

11

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11

Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque.

Albuquerque Growers’ Market# Vendors

DateDay

147/16/96

Tuesday

458/31/96

Saturday

117/14/98

Tuesday

327/25/98

Saturday

188/11/98

Tuesday

548/29/98

Saturday

4110/3/98

SaturdayApples (red) 8 2 4 11 15Apples (green) 2 1 1Apples (yellow) 2 5Arugula 2Beans (green) 3 10 1 3 13 4Beans (yellow) 1Beans (purple)Beans (dry) 2 2 1Beans (pinto) 1 3 3 3 4 3 7Beans (fava) 1 1 1Beans (bolito) 1 1Beets 3 4 3 4 4 3Beet greens 1Blackeye peas 1 3Blackberry 1 1Broccoli 1 3 1 2 1Cabbage (green) 1 1 1 1Cabbage (red) 1Cantaloupe 2 8 2 2 2 8 3Carrots 2 6 2 5 5 3 4Carrots (baby) 1Cauliflower 2 1 1Cherry (sweet) 1Celery 1 1Chile (green) 3 3 11 7Chile (red) 2 2 1 1 5Chile (jalapeño) 1 5 2 2 3 3Chile (habenero) 1 1Chile (cayenne) 2Chile (yellow hot) 2 2 1 2 4 3Chile (roasted) 1 2Chile (red powder) 1 2 2 2 3 4 4Chile (green, powder) 3 1 1 1Chile (rista) 2 4Chokecherry 1Collards 2 1 1Corn (sweet) 3 3 2 2 7 2Corn (blue, ears) 1 1Corn (Indian, ears) 1 1 1 2Corn (chicos) 1 1 2 1Corn (atolé) 1 1

12

Table 2. Number of vendors and crop frequency data for select marketing days in 1996 and 1998,Albuquerque Growers’ Market, Albuquerque (cont’d).


datecrops/days

1407/16/96Tuesday

458/31/96

Saturday

117/14/98Tuesday

327/25/98

Saturday

188/11/98Tuesday

548/29/98

Saturday

4110/3/98

SaturdayCorn (chaquegue) 1 1Cucumber (slicer) 3 10 1 3 4 11 3Cucumber (lemon) 2 1 1Cucumber (Armenian) 2Cut flowers (fresh) 1 1 3 2 3 1Cut flowers (dry) 1 1Cut flowers (statice) 1 1 1 2 1Eggplant (purple) 3 2 4Eggplant (white) 1 1 2Figs 1 1Garlic 3 6 4 7 4 6 5Garlic oilGarlic (ristra) 1Gourds 1 2 1 1 2Grapes (white) 3 5 2Grapes (red/purple) 2 1 4 2Kale 2 1 1 1Kohlrabi 2 2 1Leek 1 1 2Lettuce (leaf) 3 1 1 1 2Luffa sponge 1Melon (honeydew) 2 1 5 2Melon (Persian) 1 2Mustard 2Nectarines 1 1 2Okra 5 1 3 1 4 4Onion (red) 3 4 3 4 3 5 4Onion (white) 1 5 3 3 3 6 5Onion (yellow) 1 1 4 1 1 1Onion (bunch) 1 1 1 1 1 1Pak choy 1Parsley (reg.) 1 1 1Parsley (Italian) 2Peaches 4 4 6 18 6Pears 1 6 9 5Peas (English) 2 1 1 2 2Peas (snow) 1 1Peas (edible pod) 2 1Peas (dry) 1 1 1 1

13



datecrops/days

147/16/96

Tuesday

458/31/96

Saturday

117/14/98Tuesday

327/25/98

Saturday

188/11/98Tuesday

548/29/98

Saturday

4110/3/98

SaturdayPecans 1Pepper, bell (green) 5 2 11 8Pepper, bell (red/purple) 2 2 3Pepper, bell (yellow) 1Piñon 1 1Plants (potted) 1 3 2 2Plants (bedding) 1Plum (purple) 1 3 1 4 6 9 4Plum (yellow) 1Potato (white) 1 2 3 2 3Potato (red) 1 2 1 2 4 2Potato (new) 2Pumpkins (reg.) 1 4Pumpkins (Jack-B-Little) 1Purslane 1 1Radish (red, cherry) 1 1 1 1 1 1Radish (white, icicle) 2 1Radish (white, winter) 1Raspberries 1 1 1Parsley (reg.) 1 1 1Parsley (Italian) 2Peaches 4 4 6 18 6Pears 1 6 9 5Peas (English) 2 1 1 2 2Peas (snow) 1 1Peas (edible pod) 2 1Peas (dry) 1 1 1 1Pecans 1Pepper, bell (green) 5 2 11 8Pepper, bell (red/purple) 2 2 3Pepper, bell (yellow) 1Piñon 1 1Plants (potted) 1 3 2 2Plants (bedding) 1Plum (purple) 1 3 1 4 6 9 4Plum (yellow) 1Potato (white) 1 2 3 2 3Potato (red) 1 2 1 2 4 2

14



datecrops/days

1407/16/96Tuesday

458/31/96

Saturday

117/14/98Tuesday

327/25/98

Saturday

188/11/98Tuesday

548/29/98Saturday

4110/3/98

SaturdayPotato (new) 2Pumpkins (reg.) 1 4Pumpkins (Jack-B-Little) 1Purslane 1 1Radish (red, cherry) 1 1 1 1 1 1Radish (white, icicle) 2 1Radish (white, winter) 1Raspberries 1 1 1Spinach 1 1 1Squash (yellow,straightneck)

3 5 1 4 6 2

Squash (yellow,crookneck)

2 1 2

Squash (green, zucchini) 3 6 2 7 4 9 5Squash (yellow,zucchini)

4 3 1 3 2

Squash (green scallop) 1 5 1 2 2 4 2Squash (yellow, scallop) 1 1Squash (Roly-Poly) 2 2 2 2 2 3Squash (winter) 1 3Squash (acorn) 1 2Squash (spaghetti) 1Squash (butternut) 2Sunflower (dry heads) 2 1Sunflower (fresh cut) 1 1Swiss chard 4 1Swiss chard 1 1Tomato (red) 2 20 4 4 5 18 13Tomato (green) 4 2 2Tomato (yellow pear) 1 1 1 2 1Tomato (paste) 1 1 2Tomato (red cherry) 1 3 2 5 3Turnips 1 2 2Watermelon 6 8 4

15



datecrops/days

1407/16/96Tuesday

458/31/96

Saturday

117/14/98

Tuesday

327/25/98

Saturday

188/11/98

Tuesday

548/29/98

Saturday

4110/3/98

SaturdayHerbs/sprouts

Basil 1 2 2Cilantro 1 1 1Dill 3 1 3 4 3 1 2Herbs (dry) 2 1Lavender 1Lambsquarters 1Mint 1 1 1 1 1Oregano 1 1Rosemary 1 1 1 2Sage 1 1 1 1 2Sprouts 1 1Summer savoy 1Thyme 1 1

Animal productsEggs 1 2 1 1

Value-added productsBeeswax 1Beeswax candles 1 1 1Big sage smug logs 1 1Bread 1 1 1 1Candy 1 1Cider 1Cleaning products 1Crafts 1Harvest wreath 1 1Honey 1 1 1 2 2Honey sticks 2 1 1 1 1Jelly 1 1 1 1Muffins 1 1 1 1 1Pastries 4 3 3 3 3Tortillas 1

16

Table 3. Effects of day of week on number of vendors at two growers’ markets.

MarketDate/# of vendors Difference

# of vendorsPercentincrease

Tuesday SaturdaySanta Fe 8/13/96 (63) 8/24/96 (94) 31 49Santa Fe 8/4/98 (47) 7/18/98 (89) 42 89Santa Fe 8/4/98 (47) 8/15/98 (98) 51 109

Albuquerque 7/16/96 (14) 8/31/96 (45) 31 221Albuquerque 7/14/98 (11) 7/25/98 (32) 21 191Albuquerque 8/11/98 (18) 7/25/98 (32) 14 78Albuquerque 8/11/98 (18) 8/29/98 (54) 36 200

17

Table 4. Price ranges for select crops and products at three growers’ markets in Santa Fe andAlbuquerque, 1998.

Crops Santa Fe AlbuquerqueApples (red) $0.50/each; $3/pt; $2.50/1/3/bushel $0.25/pt; $0.25-$0.50/lb; $4/1/4 bushelApples (yellow) $12/bushel $3/qtApricots $2/qt; $1-$2/basket; $0.99/lb; $1/20 $0.50/qt; $0.50/lbArugula $1.50-$2/bunch; $5-$8/lbAsparagus $4/lbBeans (green) $4/lb $1-$1.50/lb; $3/1/4 bushelBeans (yellow) $4/lb; $2/ptBeans (pinto) $1,25/lb; $6.50/10 lbBeans (bolito) $2/bagBeets $1.75-$2/bunch $1/bunchBeet breens $4-$8/lbBlackeye pea $0.50-$1/lbBlackberry $3/qtCabbage (green) $0.50/lbCantaloupe $1-$1.50 each $2/each; $1/2Carrots $1-$2/bunchCarrots (baby) $1-$2/bunchCherry (sour) $1/ptCherry (sweet) $1.50-$3/pt; $6/qt; $2/boxCelery $2/bunch $0.50/eachChile (green) $1/3; $3/lb; $15/bushel $0.80/lb; $1/basketChile (red) $2/pt; $6/bag $4.50/bag; $6/galChile (jalapeños) $1/10; $1/ptChile (yellow hot) $1/pt; $2/basket $1/basketChile (roasted) $3.50/baggieChile (red powder) $4/baggie $2/1/2 lbChile (green, powder) $1.50/baggieChokecherry $3/basketCollards $3/lb $0.50/bunchCorn (sweet) $1/3; $3/doz; $0.35/ear $3/doz.Corn (Indian, ears) $0.50-$1/eachCorn (chicos) $6/lb; $6/baggieCucumber (slicer) $0.50-$1/each; $1/3; $1.50/lb $0.75/lb; $1/6Cucumber (lemon) $1/qt; $1/1/2 galCucumber (Armenian)Cut Flowers (fresh) $1-$2.50/bunch; $1.50/6; $3/12 $3/bunchCut Flowers (statice) $0.10/stem; $2.50-$3/bunch $5/bunchEggplant (purple) $1.50-$3/lb; $0.75/eachGarlic $5/lb; $1/3-4 $1/bunch; $1/qtGarlic oil $5/2 oz; $12.50/8 ozGarlic (ristra) $5-$10/eachGrapes (red/purple) $1.50/lbKale $1.25-$2/bunch; $3/lb $0.50/bunchKohlrabiLeek $4/bunch $1/bunchLettuce (leaf) $4-$8/lb; $2/bunch $0.50/bunchMelon (honeydew) $2-$2.50 each

18

Table 4. Price ranges for select crops and products at three growers’ markets in Santa Fe andAlbuquerque, 1998 (cont’d).

Crop Santa Fe AlbuquerqueMustard $1/bunch; $3/lbNectarines $2/boxOkra $1.25/lbOnion (red) $0.75-$2/bunch; $1/pt; $2/lb $1/bunchOnion (white) $1-$2/bunch; $0.75 each; $1/pt $0.50/bunch; $0.50/lb; $1/1/2 galOnion (bunch) $0.75-$2/bunch; $6/lb $0.25-$0.75/bunchPak choy $2/bunchParsley (reg) $1-$1.50/bunch $0.50/bunchParsley (Italian) $1.50/bunchPeaches $1-$2/pt; $3/qt; $1.30/lb $0.50-$0.80/lb; $1/3; $1/3 lbPears $2/pt $0.50/pt; $1/3 lbPeas (English) $2/ptPeas (snow) $4-$4.50/lb $2.50/lbPeas (edible pod) $4/lb $2/1/2 galPecans $5/lb; $3/bagPepper, Bell (green) $0.75 each; $1/2; $3/lb; $1/pt $1/3-5Pepper, Bell (red/purple) $1/3Plum (purple) $1/pt; $2.50/qt; $1.50/basket $0.50-$1/qt; $0.50/ptPotato (white) $1.50-$2/lb; $9/10 lb; $2/basket $2/20 lbPotato (red) $2.25/8 lbPotato (new) $2/ptPotato (fingerling) $3/lb; $15/10 lbPumpkins (reg) $0.15/lbRadish (red, cherry) $0.50-$1/bunch; $2/lb; $1/10 $0.50/bunchRadish (white, winter) $2/2; $2/lbRaspberries $2.10 ptSpinach $4-$8/lb; $2-$5/bag $0.75/bunchSquash (yellow straightneck $0.25/each; $2-$4/lb; $1/3-4 $0.50/lbSquash (green, zucchini) $1.50-$2/lb; $1/3-4; $1/1/2 gal $0.50/lbSquash (yellow, zucchini) $1/2-3 $0.50/lbScallop (green scallop) $0.50/each; $1/3 $0.25/small; $.50/largeSquash (roly poly) $1/2-3; $2/1/2 galSquash (acorn) $0.75-$1/lbSquash (butternut) $1/lbSquash (flower) $0.25/eachSunflower (fresh cut) $0.75/stemSwiss Chard (green) $1-$2/bunch; $3-$4/lb; $0.25/3 leaves $0.50/bunchTomatillo $1-$2/lbTomato (red) $2-$3/lb; $1-$2/pt; $2/gal $0.50-$0.75/lb; $0.75/pt; $1.50/basketTomato (yellow pear) $2-$3.50/lbTomato (paste) $1/5 $0.80/lb; $1/ptTomato (red cherry) $2.50-$4/lb; $2.50/pt $0.75-$0.95/lbTomato (orange) $2/lbTurnips $1-$2/bunchWatermelon $4-$5/each

19

Table 4. Price ranges for select crops and products at three growers’ markets in Santa Fe andAlbuquerque, 1998 (cont’d).

Crops Santa Fe AlbuquerqueHerbs/sprouts

Basil $0.50-$2/bunch $0.50/bunchChives $1-$1.50/bunchCilantro $1.50/bunch $0.50/bunchDill $0.50/bunchLavender $1-$4/bunchMint $0.50-$1.50/bunchOregano $1-$1.50/bunch; $0.10/stemRosemary $1.50/bunchSage $1/bunchSprouts $1/4 oz $1-$1.50/_ lb; $2-$4/lbSummer savoy $1.50/bunchThyme $1.50/bunch

Animal productsEggs

Value-added productsBig sage smug logs $2-$3 eachCider $2-$3/1/2 galDry fruit $4/4 ozHoney sticksJelly $4.10/jar (raspberry)

New Mexico State University is an equal opportunity/affirmative action employer and educator. NMSU and the U.S. Departmentof Agriculture cooperating.

April 2000 Las Cruces, NM5C

vender/grower and crop/product survey for santa fe and ... · vendor/grower and crop/product survey...

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