Social Media Branding Strategy

Facebook Creating A Culture

Better Lives (Vemma)

The  ul'mate  goal  of  you  Facebook  page  is  to  promote  Vemma  products  by  crea'ng  an  overall  culture  of  be;er  lives.  This  Facebook  page  will  not  

only  inform  users  on  new/upcoming  Vemma  products,  but  it  will  also  allow  them  to  benefit  from  

a  variety  of  health  living  'ps  and  informa'on.    

The Reason As  human  beings,  it’s  crucial  that  we  iden'fy  with  different  concepts.  At  the  same  'me,  it’s  important  to  a;ract  the  right  audience  with  a  strategic  company  culture.    The  goal  of  your  Facebook  page  is  to  allow  users  to  relate  to  Vemma  through  industry  related  memes,  images,  infographs,  graphics,  wri;en  content  and  videos.      

The Strategy •  Post  industry-­‐related  memes  to  create  sharability  and  engagement  •  Create  a  custom  separate  Facebook  iframe  tab  with  a  “like  gate”  to  promote  page  likes  •  Integrate  all  Social  Media  sites  on  separate  iframe  tabs  to  achieve  a  user-­‐friendly  

plaLorm  •  Coin  terms  in  memes  that  users  can  iden'fy  Vemma  with.  Ex.  “Ve  Advanturous,  Ve  

Smart,  Ve  Bold,  etc.”  

 The Resources

 

•  Industry  trending  content  research                                  •  Graphic  campaign  crea'on  and  syndica'on  •  Meme  crea'on    •  Custom  iframe  tab  crea'on    •  Audience  research    

Examples

Healthy

Wise

 

Coining  terms  through  custom  memes  allows  users  to  remember  a  brand  and  to  associate  it  with  a  concept.  

Examples A  custom  Facebook  app  with  a  “like  gate”  allows  users  to  like  a  page  before  they  are  able  to  view  it.  This  method  encourages  page  likes  and  entries.  It  works  best  when  offering  product  samples,  discounts,  coupons,  etc.  

Twitter Creating Awareness

The Reason Our  goal  is  to  use  Twi;er  as  an  efficient  real-­‐'me  plaLorm  that  informs  users  on  the  latest  nutri'onal  trends,  diets  and  news  in  order  to  leverage  from  popular/credible  news  sources  and  publica'ons.      The Strategy

 

The Resources •  News  Sources  (Online  newspapers)  •  Nutri'onal  Publica'ons  •  Social  Media  research  tools  

 

•  Syndicate  industry  related  ar'cles  that  are  'me  sensi've  •  Use  hash  tags  strategically  to  reach  the  maximum  number  of  users  on  Twi;er  •  Conduct  weekly  in  depth  research  on  trending  hash  tags  with  a  variety  of  tools  •  Syndicate  Facebook  posts  and  content  •  Engage  users  and  acquire  followers  by  establishing  conversa'ons  and  selling  points  

 

Google+ Bringing  Credibility  To  The  Table  

The Reason Apart  from  being  a  fun  and  lively  product,  Vemma  also  takes  a  highly  scien'fic  approach.  Educa'ng  poten'al  customers  on  the  benefits  of  Vemma  products  is  crucial.  Building  credibility  is  the  key  to  opening  doors  to  the  next  level.      

The Strategy •  Publish  accredited  Scien'fic  research  on  a  variety  of  topics  related  to  food  nutri'on,  

diete'cs,  exercise,  medicine  and  overall  health  sciences.    •  Engage  users  with  up-­‐to-­‐date  studies  on  health  habits  and  trending  diets  •  Create  a  trustworthy  nutri'on/health  related  educa'onal  wiki  users  can  refer  to  when  

they  have  ques'ons  and  concerns.      

 

The Resources •  Scien'fic  Journals  •  Medical  Diaries    •  Online  Medical  Encyclopedias    

 

Examples The  main  idea  behind  this  strategy  is  to  be  able  to  provide  users  with  a  credible  source  of  scien'fic  nutri'onal  informa'on  while  at  the  same  'me  allowing  them  to  engage  and  post  their  opinions  and  experiences.          

Harvard  School  of  Public  Health    

Examples Google+  Communi'es  are  places  for  people  to  get  together  and  talk  about  the  interests  they  share.  In  these  Communi'es,  one  may  search  by  niche,  loca'on,  keyword,  etc.      

The  goal  is  to  syndicate  credible  scien'fic  content  on  these  Communi'es  in  order  to  spark  conversa'on,  build  credibility  and  create  a  branding  concept.    

Promotion Service Spreading  The  Word  

The Strategy  

•  Press  Releases-­‐  Syndicate  a  Press  Release  to  numerous  news  sources  for  maximum  exposure  

•  Facebook  Promoted  Posts-­‐  Facebook  promoted  posts  allows  for  specific  posts  to  reach  a  custom  audience.  Minimum  recommended  budget  of  $200  

•  Facebook  Ads-­‐  Facebook  ads  allow  a  page  to  be  promoted  aaer  it  has  acquired  a  significant  flow  of  engaging  content  by  customizing  audiences  through  niches  and  loca'ons.  Minimum  recommended  budget  of  $300  

The Reason Being  able  to  create  viral  marke'ng  material  is  just  as  important  as  how  to  promote  it.  In  order  for  a  Social  Media  strategy  to  succeed,  finding  the  right  promo'onal  services  is  a  must.