velofinland 2016 bicycle rental systems

10
Bicycle Rental Systems Minna Takala - Linna BikeShop 1.10.2016 VeloFinland 2016

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Page 1: VeloFinland 2016   Bicycle rental systems

BicycleRental

SystemsMinna Takala

- Linna BikeShop1.10.2016

VeloFinland 2016

Page 2: VeloFinland 2016   Bicycle rental systems

Linna Bikeshop

● Different bikeshop & cafeAt Verkatehdas, Hämeenlinna

○ Linna Bikeshop 2011 -> Petri & Minna Takala ○ Slow Mondo - Cafe 2015 - > Katariina From & Emmi Naukkarinen

○ 2010 - 2016 together we have … twork opportunities for over 100 persons - trainees, summer

interns, popup activista & companies, part-time & full-time employees○ … repaired, sold and rented thousands of bicycles

○ #WeCycleHämpton #WeCycleFinland #WeCycleWorld # WeRecycle

Page 3: VeloFinland 2016   Bicycle rental systems
Page 4: VeloFinland 2016   Bicycle rental systems

Bicycle rental systems - 2012 -> 2016

Source: Mari Päätalo, Minna Takala, Petri Takala: Kaupalliset toimijat pyöräilyn edistäjinä - Companies as cycling promoters(Väylät & Liikenne - Routes and traffic 2012)

New experiments● Riga: mobile apps

& number locks● Denmark &

Sweden: crowdsourced rental services vuokraus & small town and village experiments

Conference

bicycle Campus

bicycle

Workshop

bicycle

City

bicycle

Festival

bicycle

Station

bicycle

Company

bicycle

Long term

rental for

students

Page 5: VeloFinland 2016   Bicycle rental systems

Features2012 -> 2016● +++

Sharing/rentalsystems○ “Kuin oma”

rental service○ “AirDonkey”

● +++ E-bikes &

- E-conversions of old bikes

Source: Mari Päätalo, Minna Takala, Petri Takala: Kaupalliset toimijat pyöräilyn edistäjinä - Companies as cycling promoters(Väylät & Liikenne - Routes and traffic 2012)

Roles /

resources

Mainte-

nance

# bicycles,

Parking

spaces

Branding

bicycles

Maintenace

of parking

spaces Time of use

Winter

storage

Identification

of bicycles

+equipment

Locks,

storages

Bicycle

& stands &

roofs

Sourcing

Bicycles &

own design

Product lifecycle 3-5 years - > recycling

Page 6: VeloFinland 2016   Bicycle rental systems

AirDonkey locks ● Kickstarter project 2015 - 2016

- prototypes● … no charging possibility yet

Page 7: VeloFinland 2016   Bicycle rental systems

AirDonkey investment calculations~ 50 bicycsle, 5 parking spaces...

Recyclingmodel

Small city model

Crowdsourcingmodel

Bicycles Recycled bicycles

New bicycles / e-bikes

Bicycles owned by crowd

Locks AirDonkey lock AirDonkey & U-lock AirDonkey lock

Parking space

Ornidary Special / branded by city

Public

Investment ~20 000 € ~ 250 000 € ~ 0 €

Rental price ~ 5 - 20 € ~ free ?? ~ 5 - 20 €

+ Annual maintenance, logistics, winter storage etc.

Page 8: VeloFinland 2016   Bicycle rental systems

E-bike experiment At Hämeenlinna 2016

● For travellers July - August○ Free testing○ Container at railway stations

● For commuters September - October

● Partners: Finnish growth corridor - project, Hämeenlinna city & HAMK & Rakettipyörä & Linna Bikeshop

Page 9: VeloFinland 2016   Bicycle rental systems

Other experiments● Sunshine PopUp In-door park

at Hämeenlinna○ Events

○ Info about cycling routes & Cycling

● Culture tours at Tampere, by Näsijärvi& Pyhäjärvi -○ Michel Faas & Jarno Jokela

- Eat Tampere, Ekokumppanit & Tampere city

● Yoga tours & cycling - ○ Katariina From &

Emmi Naukkarinen

- Slow Mondo - Las Palmas & Toscana

Page 10: VeloFinland 2016   Bicycle rental systems

Future dreams ● Cycling routes, maps & opasteet across whole Finland● Bicycle entrepreneurship enhancement & development of education

○ Bicycle mechanist education to Finland(~ New Zealand & Denmark)

○ Bicycle travel (~ Germany & Italy) ● Development of bicycle rental small cities and villages

● International collaboration - e.g. with Tanzania● Co-op operatinal model

- Want to know more & participate - Contact us !