vdab - how we're eating an elephant
DESCRIPTION
Duo speech with Peter Buytaert of Foursevens. Preparing a huge complex website for the mobile era looks like a very tough mission. Bring in legacy applications and hundreds of thousands of active user accounts and it may seem near impossible. You can't just start from scratch. So where to begin? How do you get permission? And how to align with existing IT projects? Together with a team of specialists, Peter and Bram help VDAB to let it’s website and app evolve into a user-centric, mobile friendly platform. They talk about mobile strategy and design thinking. Expect best practices, pitfalls and interesting insights.TRANSCRIPT
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VDABHow we’re eating an elephant.
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Our elephant
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Public employment service of Flanders
Jobseekers
Working people
Partners
Employers
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Primary focus
Find a durable job
Jobseekers
Working people
KPI: customer satisfaction & impact
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Digital weapon
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Database (85 000 job offers)
Companies Job boards Interim offices others
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Database (85 000 job offers)
websitemobile-only
sitesmartphone
app
Companies Job boards Interim offices others
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Database (85 000 job offers)
websitemobile-only
sitesmartphone
app
Companies Job boards Interim offices others
silo’s. Bad UX guaranteed.
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www.vdab.be
smartphones: + 500%
1 year ( July ’12 – July ’13)
Source: Google Analytics
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Devices Belgians use to go online (’14)
+
+
+ +Source: Consumer Barometer Google (consumerbarometer.com)
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Devices Belgians use to go online (’14)
+
+
+ +Source: Consumer Barometer Google (consumerbarometer.com)
‘MOBILE’
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Table’s setBattle plan
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One website to rule them all
+ +
Responsive
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Too complex!
Takes way too long!
What about new features in the meantime?!
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www.vdab.be
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www.vdab.be beta
‘find a job’
not responsive responsive
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‘find a job’
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beta
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www.vdab.be beta
‘find a job’
not responsive responsive
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www.vdab.be beta
+ other part
not responsive responsive
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www.vdab.be beta
+ other part
not responsive responsive
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www.vdab.be
responsivenot responsive
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Let’s eat!
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analyse
Design
Build
Test
releaseinput
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www.vdab.be Beta
‘find a job’
not responsive responsive
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www.vdab.be Beta
partly responsive
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www.vdab.be
partly responsive
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www.vdab.be
fully responsive
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Initiating changeHow to get your organization mobile ready?
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CiviliansJob offers
Matching
…RefData
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CiviliansJob offers
Matching
…RefData
Mobile first team
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CiviliansJob offers
Matching
…RefData
Guidelines
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Q&A
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‣ Start small. Scale fast.
‣ Involve stakeholders. End users, Business and IT.
‣ Initiate change, don't break!
Take aways
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Feedback welcome! m.vdab.be