VCHS Physician Recruitment

Wheat Plains Health Network

Recruitment Presentation

October 12, 2009

Successful Recruitment for CAH’sSuccessful Recruitment for CAH’s

Successful recruitment begins with building a professional recruitment infrastructure and process that will increase efficiencies and decrease cost. The principles of success apply equally to a 250 bed hospital or a 25 bed hospital. Such systems will consist primarily of the following resources exhibited in various forms:

• Candidate Management System

• Dedicated Webpage

• Marketing Materials

• Competitive Organizational Philosophy

• Controlling the Variables

• Metrics of Success

• Professional Recruitment Staff

• Recruiting Firms

Candidate Management SystemCandidate Management System

• Record of Candidates

• Internal Pipeline

• Sources

• Expenses

• Conversion Ratios

• Metrics of Success

WebsiteWebsite

• 77% Utilization by Residents *

• Virtual Competition

• Video & Video Interviewing

• Physician Testimonials

• Community Information

• Recent News

* Health Care Advisory Board

MarketingMarketing

• Message to Candidates

• DVD’s

• Brochure & Print

• Display

• Logo & Branding

• Social Media

• Mobile

Competitive Organizational PhilosophyCompetitive Organizational Philosophy

• Timeline

• Staff Structure

• Pre-site

• On-site

• Post-site

Controlling the VariablesControlling the Variables

Active Unprofessional Mistakes Inefficient Overall Candidates Image Misrepresentation Process

Candidates Opting Out of Recruitment Process

Health Care Advisory Board

Metrics of SuccessMetrics of Success

• Physician Candidates

• Faculty & Staff

• Candidate Management System

• Best Practice02468

101214161820

1stQtr

2ndQtr

3rdQtr

4thQtr

PhoneInterviews

Site Visits

SignedAgreements

Professional Recruitment StaffProfessional Recruitment Staff

• Recruitment

• Relations

• Retention

• Professionalism

• Legal & Compliance

Recruiting FirmsRecruiting Firms

• Contingency

• Retained

• Retainers

• Marketing Cost

• Payment Upon Signing

• Guarantee

• Local, Regional, National

• References