VBS – Lesson 6Stadium Parking

Learning Targets

• I understand how and why parking policies affect profit.

• I can utilize the internet to search and apply valid up to date information.

Key Terms• Ingress

• Egress

• Bottlenecks

• Satellite Parking

Sporting event challenges…

1. Traffic (Fans) Flow• Getting fans in/out of the gates• Getting fan in/out of the parking lots

Ingress – flow of traffic (fans) to or into the stadium or event.Egress – flow of traffic (fans) out or away from stadium or event.

2. ParkingBottlenecks – traffic “stand still” that occurs within a parking lot because of an overloaded traffic situations due to lack of spots and staff.

If challenges are not addressed by organizers their bottom line (profit) will suffer.

How can we address the challenges?

1. Ensure adequate parking

• Offer onsite parking• Offer Satellite Parking – parking that is offsite that will

shuttle or bus fans to the event at no cost to them.

Where else have you seen Satellite Parking utilized?

VBS – you must utilize Satellite Parking. Benefits: 1. Lessens fines from the city.

2. Fans get to the game on time.

continued….

2. Parking lots must be adequately staffed

• Attendants to let cars in.• Attendants to direct traffic.• Security to help resolve accidents or other

incidents within lots.

VBS – you must be adequately staffed.Benefits: 1. Lessens fines from the city.

2. Fans get into the game on time.

3. Helps to decreases accidents.

continued….

3. Entrance Gates must be adequately staffed

• Workers to sell tickets• Workers to check and take tickets

VBS – you must be adequately staffed.Benefits: 1. Fans get into the game on

time.2. Helps increase ticket

sales.

Assignments: VBS Lesson 6 – Stadium Parking

Number to Beat:1st game profit above $100,000– No Refunds– No Fines

VBS Lesson 7 - SponsorshipsNumber to Beat:More than $1,400,000 in total sponsorship revenue

FFFL Week 12 Stats – Due Tuesday!