vassar college visual identity and graphics standards ......all athletic logos must always maintain...

Vassar College Visual Identity and Graphics Standards Style GuideATHLETIC LOGOS

ATHLETICS LOGOS

Vassar College Athletic Logo Usage PolicyThis policy provides information and guidelines to the Vassar community regarding the use of Vassar’s athletic logos. The intention is to protect the integrity of the institution’s athletic logos, and to ensure such logos are used in an appropriate manner.

All athletic logos must always maintain approved colors, proportions and design integrity. No alterations may be made, nor shall design elements be placed inside any of the athletic logos.

Vassar College Primary Athletic LogoThe primary athletic logo, shown below, consists of the “Interlocking VC” and is for official Athletic Department use.

Vassar College Primary Athletic TypefaceThe Athletic “Vassar Brewers,” “Vassar,” and “Brewers” typefaces shown below are for official Athletic Department use only. The font is known as “Brewers”, and no other departments, organizations or clubs may use this logo without prior consent from the Vassar College Athletic Department and Athletic Communications Office.

Vassar College Second Athletic TypefaceThe secondary typeface, known as “Cooper Hewitt” and shown below. Cooper Hewitt is a Unicode sans serif typeface family, created for the Cooper Hewitt Smithsonian Design Museum - cooperhewitt.org - in 2014 as part of the museum’s new visual identity.

Vassar College TypefaceVassar College uses the following font and logo as its official logo and wordmark. This is no longer to be used on Athletic Department apparel, materials and uniforms. For more information on this wordmark, please contact Vassar College Office of Communications at 845-437-7404.

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ATHLETICS LOGOS

Restrictions On The Use Of Vassar College Athletic LogosThe Vassar College Athletic Department reserves the exclusive rights for endorsement of other organizations, companies,products and/or services. At no time may any other entity use the athletic logos in a way that suggests or implies theendorsement of other organizations, companies, products, services, political parties or views.• Vassar’s athletic logos may not be used in any way that discriminates or implies discrimination against anypersons or groups based on race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status in employment, educational programs and activities, and admissions.• Vassar departments, academics, clubs and student organizations may not assign rights to or otherwise grantpermission to any other entity for use of athletic trademarks for any purpose.• No one other than Vassar may claim copyright or logo rights or seek to register any design that usesVassar athletic logos.• It is impermissible to create a design that gives the impression of being a Vassar athletic logo.• It is impermissible to create a design that incorporates a Vassar athletic logo into, or make it a part of,another design.

Certain artwork or designs depicting or implying the use or endorsement of the following will notbe approved for use in conjunction with Vassar’s athletic logos. These include, but are not limited to:• Illegal drugs;• Tobacco products;• Racist, sexist, hateful, demeaning or degrading language or statements;• Profanity;• Political groups/views/statements;• Sexual acts;• Statements impugning other universities;• Designs that may be harmful to the mission or image of the institution;• Alcohol.

One-Time UseApproval to use a Vassar athletic logo for a one-time application only (for example, a t-shirt) does not constituteapproval to use the athletic logo again, or in connection with any other item, or to change the design in any way,without seeking additional approval.

ATHLETICS LOGOS

Approved Primary & Secondary Athletic Logo ColorsThese are the official specifications for reproducing the athletic logo colors. When reproducing these colors,always visually match approved color swatches. Color Pantone* C M Y K** R G B** Hexidecimal

Burgundy Pantone Solid Coated 207 22 100 80 15 172 0 50 #ac0032

Gray Pantone Solid Coated Cool Gray 9 C 0 0 0 52 123 123 123 #7b7b7b

** The four-color process percentages and RGB (Red, Green, Blue) specifications given here are for approximation only.Because screen percentages will vary from printer to printer and from monitor to monitor, a slight difference can significantlyaffect a color. These percentages are to be used only as a reference. Each vendor is responsible for making the necessaryadjustments to visually match approved color swatches.

Specialty Color ApplicationsFor unique applications, the athletic logos may be foiled, embossed, etc., but only with prior approval from the Vassar College Athletic Communications Office.

ATHLETICS LOGOS

Primary and Wordmark Usage With Secondary FontOnly those departments, teams, groups, etc., within the athletic department may replace “Vassar” OR “Brewers”with their name in the following two formats of the logo and Primary Wordmark.

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ATHLETICS LOGOS

Primary Athletic Logo and VC Logo Clear ZoneWhen applying the Primary Athletic logo, it is essential to leave a measured amount of space around the logo tomaintain optimum readability. Always maintain at least a minimum of space of 1X, where X is the height of theopening portion of the “C” in the logo, on all sides of the logo. Keep this area clear of other elements such astext, other artwork, rule lines and page edges. More space is always preferred.

X

1X1X

1X

1X

ATHLETICS LOGOS

Full Wordmark Alphabet & NumbersBelow is the full “Brewers” alphabet and number set. Please do not use to fabricate unauthorized wording without the consent of the Vassar Athletic Communications Office.

1 2 3 4 5 6 7 8 9 0! @ # & ;: , . “ ‘

ATHLETICS LOGOS

Primary and Secondary Athletic Logo MisusesIt is essential that the athletic Primary and Secondary Athletic logos be presented accurately and consistentlyevery time they are used. All misuse examples are applicable to the VC logo and Vassar Brewers typeface. Please avoid these common violations:

DO NOT combine Primarylogos and Wordmarkwith any other VassarCollege logo, such as VC RISE logo.

DO NOT allow the Primary logo or typeface to become distorted due to improper scaling.

DO NOT violate the Primary logoswith text, graphic elements, imagery, page edges, etc.

DO NOT replace “Brewers”text with any non-depart-ment or group name in the Workmark.

DO NOT use “VC” in the Wordmark “Brewers” font alone.

DO NOT realign any elementsin the Primary logo or Wordmark.

DO NOT combine Primarylogos and Primary Word-mark.

DO NOT display the Primary logo or Wordmark on a background that provides inadequatecontrast or is overly busy.

DO NOT change the colors of thePrimary logo or Wordmark.

BREWERS ARE #1

VASSAR ECONOMICS VC

ATHLETICS LOGOS

UniformsBelow is an example of accepted use of the wordmark on a uniform.

T-ShirtBelow is an example of accepted use of the wordmark and secondary font on a t-shirt.

NOTE:

COLORS ON THIS PROOF MAY NOT APPEAR TO BE TRUE TO THE SPECIFIED PANTONE COLOR OR UNION INK CHART. FOR A TRUE REPRESENTATION OF SPECIFIED COLORS PLEASE REFER TO A PANTONE SPECIFIED COLOR CARD.

We are not responsible for misinterpretations of this proof. If you have any questions on how the imprint will appear on the product, PLEASE DO NOT APPROVE and call your Sales Representive

ART APPROVAL Art Approval Required Immediately to Help WithShipping Schedules and Productivity.

NOT EXACT MATCHWITHIN 90%

PO#: ART FILE#: PROJECT NAME:S107934

APPROVED

SIGNATURE DATE

Color Key:

Approx. Print Sizes:

Garment Color(s):

Grey

Proof Version: 1

Artist Name:BlueChip

Please Double Check All Spelling, Imprint Color(s), Imprint Location(s), and Item Color(s) for Accuracy Before Approving.

**FOR REFERENCE ONLY**(NOT EXACT SIZE/PROPORTION/PLACEMENT)


3” DOWN FROM BOTTOM OF SEAM

FULL FRONT

FRONT: 10’’W x 2.5928”H

10’’W x 2.5928”H

PMS 202C

09/28/2016

ATHLETICS LOGOS

ApparelBelow is an example of accepted use of the wordmarks on different apparel.

NOTE:






APPROVED

SIGNATURE DATE

Color Key:


Garment Color(s):

Onix/White

Proof Version: 2





3” DOWN FROM THE BOTTOM SEAM

RIGHT CHEST

FRONT:3’’W x 0.7837”H

3’’W x 0.7837”H

PMS 202C

09/28/2016

PoloBelow is an example of accepted use of the VC logo and Wordmark on a polo.

NOTE:






APPROVED

SIGNATURE DATE

Color Key:


Garment Color(s):

Grey

Proof Version: 1





1.5” ABOVE THE CUFF

CAP FRONT

FRONT: 3.5’’W x 0.9075”H

3.5’’W x 0.9075”H

PMS 202C

09/28/2016

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