Variable Data Solutions For EFI Digital StoreFront

®

Create highly customised data-driven VDP campaigns with 2 compatible options of VDP

software: FusionPro® and EFI VDP Templates powered by DirectSmile.

Variable Data Printing

Variable data printing (also known as one-to-one marketing or personalised printing) off ers customised, targeted communications with prospective customers, motivating recipients to respond. VDP has been shown to dramatically increase response rates while reducing overall printing costs (due to shorter, more targeted print runs as opposed to traditional “shotgun” campaigns).

The power of VDP within the realm of 1:1 marketing can be utilised through printing to acquire leads, increase sales and bolster customer loyalty with targeted dynamic messaging. Smartly executed, VDP maximises the relevance of your direct mail piece and drives responses.

1:1 Marketing

From business cards to postcards and more, VDP software includes advanced features such as the ability to customise products based on rules-driven personalisation.

By introducing emotionally appealing personalised images and perfectly targeted content, you will help your customers reach higher response rates and increase the eff ectiveness of printed com munications.

VDP Comparison: EFI VDP Templates & FusionPro

PLATFORM EFI VDP FusionPro

SERVER DEPLOYMENT

SaaS/EFI-Hosted

Self-Hosted

LICENSES

Desktop License (Template Creation) 2 2 Installs

Additional Licenses Upgrade Upgrade

PROFESSIONAL SERVICES

Professional Services Training Required With Purchase

ADOBE

Works With InDesign As Add-On

Adobe InDesign LicenseNot

IncludedNot

Included

Works With Acrobat As Plug-In

LOCALIZATION

Chinese (Simplified)

Danish

Dutch

English (US)

French

Finnish

German

Hebrew

Italian

Japanese

Norwegian

Portuguese (Brazilian)

Russian

Spanish

Swedish

LegendGray Text: Items are included in the platform – denotes which platform includes this item.

Crimson Text: Optional modules which can be purchased with Digital StoreFront (do not come standard).

ADDITIONALS EFI VDP FusionPro

IMAGE PERSONALISATION

Full Image Personalisation (Example: Name in the Clouds)

Optional

PRODUCTION

Full Production Software

Inline Batch OutputSingle Record

PDF

Offline Batch Output

Imposition

Operating System Windows WindowsMac

SUPPORT

Address Book Support

Document Formatting Rules

Input Formatting Rules

Multi-Column Dataset Support

User Profile Support

User Uploaded Images & Data File Support

Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.

The APPS logo, AutoCal, Auto-Count, Balance, Best, the Best logo, BESTColor, BioVu, BioWare, ColorPASS, Colorproof, ColorWise, Command WorkStation, CopyNet, Cretachrom, Cretaprint, the Cretaprint logo, Cretaprinter, Cretaroller, DockNet, Digital StoreFront, DirectSmile, DocBuilder, DocBuilder Pro, DocStream, DSFdesign Studio, Dynamic Wedge, EDOX, EFI, the EFI logo, Electronics For Imaging, Entrac, EPCount, EPPhoto, EPRegister, EPStatus, Estimate, ExpressPay, Fabrivu, Fast-4, Fiery, the Fiery logo, Fiery Driven, the Fiery Driven logo, Fiery JobFlow, Fiery JobMaster, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, FreeForm, Hagen, Inktensity, Inkware, Jetrion, the Jetrion logo, LapNet, Logic, MiniNet, Monarch, MicroPress, OneFlow, Pace, PhotoXposure, Printcafe, PressVu, PrinterSite, PrintFlow, PrintMe, the PrintMe logo, PrintSmith, PrintSmith Site, PrintStream, Print to Win, Prograph, PSI, PSI Flexo, Radius, Rastek, the Rastek logo, Remoteproof, RIPChips, RIP-While-Print, Screenproof, SendMe, Sincrolor, Splash, Spot-On, TrackNet, UltraPress, UltraTex, UltraVu, UV Series 50, VisualCal, VUTEk, the VUTEk logo, and WebTools are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries.

© 2015 ELECTRONICS FOR IMAGING, INC. ALL RIGHTS RESERVED. | WWW.EFI.COM

EFI fuels success.We develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalised documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process, increasing your competitiveness and boosting productivity. Visit www.efi.com or call 0808 101 3484 (UK only) or +44 (0)1246 298000 for more information.

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