Who we are

Dmytro  Krivoshey    

•  15  yrs  of  P&G  Sales  &  Customer  Marke6ng  

•   Modern  and  Tradi6onal  retail  sales    •   Go  to  Market  Strategies  and  execu6on  •   Distributor  opera6ons  •   M&A  Integra6on  Management    •   Development  of  high  performing  teams  •   Strong  knowledge  of  UA,  CIS  markets  •   Worked  in  UA,  Israel  

Strategy,  Marke4ng,  Sales  (SMS)  Outsourcing:  We  create  Point  of  adVantage  for  our  FMCG  Clients  (local  and  interna6onal  manufacturers,    distributors,  importers)    via  professional  strategic  guidance  and  supervision  &  management  services  in  areas  of  Marke6ng  &  Sales      Services:  

•  Strategies  for  Market  Entry,  Business  Expansion,  PorOolio  Development  •  Market  aPrac6veness  assessment  (Categories,  Channels,  Compe66on,  Acquisi6ons)  •  Market  Entry  Sales,  Marke6ng  Plan  Development,  Supervision  and  ongoing  support  •  Brands  Stewardships  and  PorOolio  Development  •  Sales  &  Commercial  Strategy  Development  •  Partnership  Searches  •  In-­‐market  analy6cs  reports  and  research    

Exper4se:  •   over  10  years  of  blue-­‐chip  Sales  and  Marke6ng  professionals  •   category  knowledge  of  Food  &  Beverages,  Health  &  Beauty,  Home  Care  •   strong  network  and  expert  knowledge  of  Ukraine,  CIS  and  CEEMA  markets    •   exper6se  in  strategy  development,  acquisi6ons  assessment,  route  to  market  

What we do

International Manufacturers: Fast access to market, brand stewardship, independent point of business control

•  Market Assessment

•  Partners Recommendation

•  Portfolio Valuation

•  Market Entry Proposal

•  Business & Investment Plan

•  Annual Marketing and

Sales Planning

•  Brand Development within Global Equity and Strategy

•  Portfolio Pipeline Planning

•  Sales & Marketing Promo

•  Brand Research & Monitoring

•  Brand P&L and Sales Dynamics

•  Brand/Promo Budget control

•  Pricing Strategy

•  Key Account management and Merchandising

•  Business Reporting

Navigated Market Entry Brand Fostering In-market business control

Provide outsourced commercial management in-market, complementing your Importer/Distributor’s capabilities with adVantage in Sales & Marketing resource

Including: •   Corporate  Company  Image  PR/Promo6on  •   Assistance  in  in-­‐market  corporate  opera6ons  opening  (rep  office,  legal  en6ty)  •   In-­‐market  visits,  business/partners/nego6a6on  mee6ngs  organiza6on  •   Assessment  of  local  businesses  acquisi6on,  coopera6on  agreements  •   Support  in  expansion  into  other  CIS  countries      •   Access  to  number  of  CEE,  CIS  countries  

Local Manufacturers / Importers / Distributors: Full Cycle from Strategy to Execution

•  Strategic Vision

•  Portfolio Strategy Development

•  Business Opportunity Assessment

•  SWOT assessment

•  Business Plan

•  Market Entry plan

•  Sales and Marketing Launch Plan

•  Launch Supervision or Execution

•  Staffing: Hiring and Training

•  Annual S&M Plans

•  Portfolio Expansion

•  Systems and Processes Development

Vision & Strategy Market Entry Support & Capability Dev-t

Provide professional Strategic Sales & Marketing support to leverage fully Partner’s Manufacturing, Logistic & Distribution capabilities and provide adVantage Point vs. competition

Including: •   private  label  /  own  brand  development  •   current  business  systems  and  processes  audit  and  op6miza6on  •   current  porOolio  op6miza6on  •   long-­‐term  porOolio  development  •   business  transforma6on  and  diversifica6on  strategy  •   support  in  expansion  into  other  CIS  countries  

ONTACTS  

DMYTRO  KRIVOSHEY  +380993370685  DMITRY@VANTAGE-­‐POINT.COM.UA  SKYPE:  KRIVOSHEY_DIMA