vanderbilt social media
DESCRIPTION
An overview of how to integrate social media into your overall content strategy and examples of how we do this at Vanderbilt University. Notes pages include more details.TRANSCRIPT
Integrating social media into your content strategy
Melanie MoranVanderbilt University
Bulldog Reporter Webinar April 8, 2011
Strategy and Policy
Coordination
Free Range Content
Timing
• Crisis / Breaking News: Response must be rapid
• New 2-year study from Dan Zarella at HubSpot:– Tweet often– Rinse and repeat– Re-tweets spike between 2-5 p.m. and on weekends –
schedule your tweets accordingly– Facebook use also spikes on the weekend – consider sharing
then– Early morning on weekends is also very active – schedule
your tweets– Early morning, weekdays, and also weekends, are best for
email newsletters
Integration• Get started with
ShareThis or similar tool
• Take the next step of adding Facebook technology
• Blur the lines between your different platforms
Use social media in good times…
• Provide bonus content
• Build buzz• Leverage crowd
participation (hashtags)
• Engage media• Provide of-the-
minute updates
…and in bad.
• To hear criticism• To manage emergencies• To right wrongs• To quell rumors• To provide accurate information• To give your organization a seat at
the table