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TRANSCRIPT
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Discussion materials
Family Offices Business models and reasons to exist
Macerata, October 2015
Agenda
1. What does a Family Office do?
2. Asset allocation
3. Structure, governance and decision making
4. Costs and budgets
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A few definitions
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Ever heard of this Family Office?
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Or this?
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Or this?
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Cascade Investment LLC
????
Or this?
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Where are FO’s located?
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Typical generational shift… impacts what a FO does
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What does a Family Office actually do?
Portfolio
management and
investments
Tax advisory
Reporting
consolidation / risk
mgmt
Philanthropic
management
Estate planning
(multi-generational
wealth planning)
Lifestyle
management
“Fleet” management
“Hard” Family Office
services
“Soft” Family Office
services
Potential services provided
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Highly
diverse!!!
The reasons why and why not?
• Control of investment process
• Governance
• Alignment of interest
• Potential higher returns
• Centralization of risk
• Centralization of other services
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The reasons why The reasons why not
• Cost
• Evolving legal and tax requirements
• Competitive offerings (MFO’s)
• Difficulty retaining good talent
Who does what in the Family Office value chain?
Family Family Office Portfolio
management
Banking and custody
platform
“Allocators”
Direct investors
Determine investment
needs in terms of
- Returns
- Liquidity
- Risk
Determine lifestyle and
other needs
Provide guidance and
oversight of Family
Office
Manage family’s portfolio of Investments, either through selected
funds or direct investments
Brokers
Custodians
Relationship banks
“Service” providers
Technology providers (e.g., information and research, book-keeping, compliance)
Tax advisory Legal services
Private bankers
Regulators
Illustrative value chain, irrespective of business model
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Example of private banks – what services do they provide to FO’s?
• Fairly standardized
• Mostly focussed on
Investment
Management
• No lifestyle
• How dedicated is the
team???
Example of services provided by MFO’s
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A changing landscape
• How have SFO activities changed since the financial crisis?
• NEW ENTRANTS: direct investing, risk management
• LEAVERS: information aggregating & reporting, estate planning
2007
Top 4 SFO activities, 2007 vs. 2012
Asset allocation 3.4
Manager selection & planning 3.3
Information aggregating & reporting 3.1
Estate planning 2.8
2012
Asset allocation 3.3
Direct investing 3.2
Manager selection and monitoring 3.1
Risk Management 2.9
Source: The Wharton School “Benchmarking the Single Family Office: Identifying the Performance Drivers 2012 15
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The make or buy decision
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What determines a make or buy decision?
Agenda
1. What does a Family Office do?
2. Asset allocation
3. Structure, governance and decision making
4. Costs and budgets
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Asset allocation – plenty of literature…
• Today’s objective is NOT to define where to invest
• BUT to provide an overview of investable asset classes and possible approaches
• There is
• Plenty of literature on portfolio construction
• Plenty of theories on stocks, bonds, liquidity, etc.
• Plenty of macro-economists debating items such as:
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Asset allocation – plenty of literature…
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Asset allocation – ILLUSTRATIVE portfolio
Traditional
investments
Alternative
investments
Infrastructure
Real estate
Hard assets
Cash / liquidity
Fixed income
US equities
Non-US equities
Hedge funds (only
select and small mgrs)
Direct Private equity
Others (e.g., PE
funds, or FoF’s)…
Water, gas, roads, etc
Real estate
Commodities, art,
collector autos, etc
5%
Investable asset classes Illustrative allocation
30%
20%
10%
5%
15%
0%
0%
10%
5%
0-5%
Expected returns
3%
7%
7%
10%
20-25%
--
--
3%
2%
Lower risk asset classes generated a blended 5% return
Alpha generating assets at +20%
Wealth preservation asset classes, often unlinked to return expectations
Total return
8-10%
Alpha-generating assets can give the portfolio a kick
Important though not to lose money on traditional invest.
The volatility of portfolio must be constantly monitored
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65%
20%
10%
5%
--
5-6%
12-15%
15-18%
7-8%
20-22%
7-8%
--
Volatility
Asset allocation – common approaches to portfolio construction
Sandbox model
Diversified
institutional model
Invest only is what you understand…
and where you have an angle…
and based on key investment criteria for portfolio construction (e.g., liquid vs. illiquid assets) Hybrid model
• Only used by certain Single Family Offices and the smallest Multi Family Offices
• Focus on one specific sector or asset class
• Perhaps that same class that the family knows well
• Long term approach to investing
• Employed by literally all Multi Family Offices
• Usually 60-70% of the portfolio are placed in traditional and liquid asset classes
• Remainder allocated to more ambitious
• Combination of the two models above
• Leverages any specific know-how in a space/industry whilst keeping the more balance view of the Diversified Institutional Model
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What happens in reality – a practical example
Inflation assumptions
Returns required
2%
(Eur 2mn)
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Family determines
expenses / lifestyle
Fees to manage
family office
1
2
3
+
+
=
1.5%
(Eur 1.5mn)
1.5%
(Eur 1.5mn)
5%
(Eur 5mn)
Decision on returns required is often very simple and involves the three steps to the left:
1. Make assumption on inflation
2. Determine living expenses
3. Determine costs to run FO
CASE STUDY – a practical example of asset allocation
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CASE STUDY – a practical example of asset allocation
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CASE STUDY – a practical example of asset allocation
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CASE STUDY – a practical example of asset allocation
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CASE STUDY – a practical example of asset allocation
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CASE STUDY – a practical example of asset allocation
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Agenda
1. What does a Family Office do?
2. Asset allocation
3. Business models, governance and decision making
4. Costs and budgets
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Business models
Virtual family office One or two individuals working for family
Most other service outsourced
Single family office Created for the needs of a single family
Structured approach with multiple team members/competencies
Minimal AUM size to justify expenses
Multi-family office Asset aggregator
Created for the needs of multiple families
Can encompass a shift to a “for profit”/fee charging organization
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2
3
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Governance and decision making structure
Governance structure Decision making processes
Family office
Board In SFO structure typically family members plus key investment
professionals
In MFO structure typically founding family representative plus
externals plus key investment professionals
External
advisors
Family member 1 Family member 2
Family member 3
Investment
Committee (s)
• Governance to be structured ad-hoc to fit the family’s needs
• Board to meet at least monthly to review portfolio performance and progress on business plan
• Board to receive inputs from family
• Investment committees to be structured depending on types of investments (direct vs. allocation) (see following pages for example of direct investing process)
The Family Office team: what skills does it need?
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Trust / confidentiality
Indepen
dence
Availabili
ty
Out of the
box
reasoning
Network
Generalist
nature
Financially
literate
Necessary skills, irrespective of what the FO inclination is towards types of deals (direct investing vs. “allocators”
Ability to coordinate professionals
1
2 Ability to negotiate
3 Ability to find the best experts
If a direct investing (e.g., PE) strategy is pursued, the following skills also become important
Ability to source opportunities (i.e., network of proprietary deals
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2 Business judgement, knowing what makes a good deal
3 Asset mgmt skills (e.g., board experience, identifying full potential, etc.)
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The Family Office team composition
• Outsourcing vs. insourcing debate should always be considered (insource more value added activities such as portfolio allocation and direct investing, outsource expertise that can be “bought” with damaging service levels or excessive costs
Board
CEO CFO
General
Counsel Tax Accounting
Portfolio
Managers Real-estate
Executive
assistant
CIO
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Expanding and moving on… considering multiple families or vehicles
• SFO structures typically involve separate limited liability vehicles for each asset class or sub-asset class
• As the business grows, and additional families join, risk and return profiles can be customized by offering participation into various investment programs
• Tax considerations often prevail
Family Office
Properties Ltd Private Equity
Ltd Art Ltd
USA Asia UK Asset 1 Asset 2 Asset 3
Investment funds
managed by FO
SFO structure
Family members
+ addt’l families & funds = MFO
Family 3 Family 2 Family [.]
Bond fund
US Equities Fund
Agenda
1. General considerations
2. Asset allocation and investable asset classes
3. Structure, governance and decision making
4. Costs and budgets
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Three scenarios analysed…
Light family office structure One or two individuals working for family
Most other service outsourced
Single family office Created for the needs of a single family
Structured approach with multiple team members/competencies
Minimal AUM size to justify expenses
1
2
Private banking Family is actively involved in wealth management
Directly liaised with private banking professionals
The private bank can charge directly or via embedded for other
services
0
Deg
ree o
f in
-so
urc
ing
… a
nd
co
ntr
ol
2-3% all-in fees
At least Eur2-3mn/year
Eur1.5mn/year
Cost estimates assuming a Eur 100mn
portfolio
Eur [1.5-2 ]mn/year but depends on
insourcing/outsourcing debate
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Private banking fees, above the line and below the line
• In typical private banking context, fees can be in the range of 2-3%
• Asset allocation is an important factor in determining fees
• “Un-transparent” structures with kick-backs also need to be considered
• Private banks often promote more aggressive portfolios as the fees are higher
Top line
fees on
AUM:
50bps Structured
products:
Up to 3%
Advisory
fees
Up to
1%
Fees on AUM:
1 – 3%
Fees charged to the Private Bank
Assets invested in funds
Custody
2-7bps
Administr
ation
5-10bps
Brokerage
Up to
20bps
Brokerage costs
Fees: 1% Fees: 2% Fees: 0.25%
Total fees: circa 2-3%
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Private banking fees
• Perverse incentives for Private Banks… typically do not offer the most cost effective products to their clients