value proposition designer - exia case
TRANSCRIPT
This work is licensed under Creative Commons Attribution Non Commercial 3.0
Opportunity Recognition Workshop.The Value Proposition Designer
Case study : EXIA
“Business opportunities are like buses, there’s always another one coming.”
Richard Branson
Part 5: Case study
The case eXia
Background: VUB technology
ETRO research group
Sensor technology and algorithms to avoid blind spot accidents
Team:• Bart Truyen• Kevin Douven• Cristina Boca
Current status: • Preparing creation of spin-off• Closing an investment round of over 0.5 M EUR
The case
The case
The issue: even with blind spot mirrors, 90% of the blind spot (red zone) remains
The case
The solution: sensor system + active warning
The case
Customer jobs• Main target groups: large vehicles
• (Large) trucks, buses, airport vehicles, garbage trucks, …
• Job(s):• Transportation of goods and people (bringing them from place
A to B)• Safety (for themselves, their vehicles, goods & people AND other people on
the road)• Efficiency (as fast as possible)
The case
Customer pains• Damage to vehicle
• Cost (repair + higher insurance fees)• Loss of productive time• Loss of vehicle’s value
• Victims (injuries or casualties)• Economic and social cost (for all stakeholders!)• Negative impact on reputation
The case
Customer gains• Safety
• Good corporate image (‘corporate social responsibility’ + attractiveness as employer)
• Lower insurance fees• More productive time
The case
Customer gains• Efficiency
• Less vehicles needed (because less downtime)• Faster transportation• Less administration (on dealing with damage, victims and insurance)
The case
Products & services• Active Sideguard TM
• Sensor technology (capacitive measurement) with active warning system (audio signal)
The case
Pain relievers• Provides an active warning system
• Low intrinsic cost
• Robust sensor concept, largely immune to weather conditions, incl. splash water, and contamination
The case
Gain creators• Wide-field detection provides ‘look around corner’ functionality
• Measurement extendable to accommodate biomass selective responsiveness
• Flexibly integrates into existing visualization or in-dash monitor solutions
The case
Competing value propositions
Mirrors Cameras
Ultrasonic & radar
Questions?