value in the clouds. who irv shapiro – first job in the industry – summer of 1976 – built...
TRANSCRIPT
![Page 1: Value in the Clouds. Who Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone Ifbyphone –2 years ago](https://reader035.vdocuments.site/reader035/viewer/2022070409/56649ea15503460f94ba46bf/html5/thumbnails/1.jpg)
Value in the Clouds
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Who
• Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone
• Ifbyphone– 2 years ago 3 employees and 4,000 calls a
month
– Now 30 employees and hundreds of thousands of calls a day
– What have we learned about Cloud Telephony
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What does Ifbyphone do?
We automate phone calls via a cloud telephony
model.
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Centralized (utility), distributed, cloud
Now cloud 00’s web
90’s client server
70’s & 80’s mini computer
60’s mainframe
Now cloud
00’s Hosted PBX
90’s Key Systems and Small PBX
60’s & 70’s CENTREX
50’s Basic POTs
Computing
TELCO
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Cloud computing models
• Infrastructure– Amazon EC2, Grid– Raw computing resources
• Platform– S3, Azure– API based infrastructure
• SAAS (Application)– Salesforce.com– WebEx
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The Evolution of Telco?
First there were FACTELs
Then there were VIRTELs
The future is APPTELs
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FACTEL
• Facilities based carrier (any distributed facility)
• Provides dial-tone
• Significant investment in CAPX
• Relatively low margins, high volume
• Must keep applications (features) simple due to high customer volume
• Highly regulated
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VIRTEL
• Data center based TELCO
• Utilizes existing data infrastructure to transport calls
• Provides dial-tone
• Relatively low margins, high volume
• Must keep applications (features) simple due to high customer volume
• Limited current regulation
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APPTEL
• Does not provide dial-tone
• Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked)
• Good margins due to value pricing
• Able to provide rich applications
• Limited regulation
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Where’s the beef (or bucks)
• Customers want applications not infrastructure – just compare Salesforce margins to infrastructure players
• Combine– APPTEL framework
– with your vertical applications
– Very rapid time to market
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Customer example
• Go Configure– Home assembly business
– Needed to place thousands of calls to confirm appointments for both staff and customers
– Automated using APPTEL infrastructure that included Web Based IVR configuration
– Saving $70,000 per year
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What does an APPTEL look like
CALLSIGNALING DIALOG
CONTROLLER
BASIC CALLPROCESSING
SMART CALLPROCESSING
PHONE CALL API CALL
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Applications Developer Tools
Application Layer
Telephony Related Services
API’s
Ifbyphone Platform
Integrated Telephony / Communications
Proprietary and Patent Pending Technologies
What is in the Ifbyphone Cloud?
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Next steps
public.ifbyphone.com/
partners/developers