value from meh to wow
TRANSCRIPT
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Value: From “Meh” to “Wow!"
Mike Edwards Leanintuit
@mikeeedwards http://mikeeedwards.ca
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Does this experience deliver value?
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What about this
one?
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Question:
Why do we struggle to create such incredible experiences?
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Let’s Brainstorm:
What is valuable to your employer/company?
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Let’s Brainstorm:
What is valuable to you?
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Let’s Brainstorm:
What is valuable to your customers?
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The problem
Do we have alignment?
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Around t
he circle
write t
he
names o
f those
you talk
ed
with at
work last
week
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How did this happen?
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Ancient kingdoms are responsible for today’s corporate hierarchy
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Many organizations struggle to deliver significant value
when organized like this
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Is “lasting” Agile possible under this hierarchy?
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Time to renovate!
But is this enough?
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A definition of ‘Value’
Monetized Frugal
WOW!
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Two telecom companies
1 Courage: Act on your beliefs with pure intention in spite of your fears. 2 Respect: Treat others as you wish to be treated. 3 Integrity: Choose to do what’s right. 4 Accountability: Own your part of any situation and work towards a solution. 5 Servanthood: Embrace the attitude and honor of serving others rather than
being served.
1 We embrace change and initiate opportunity 2 We have a passion for growth 3 We believe in spirited team work 4 We have the courage to innovate
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Two Airlines
• Commitment to safety • Positive and passionate in everything we do • Appreciative of our People and Guests • Fun, friendly and caring • Align the interests of our people with the interests of the company • Honest, open and keep our commitments
• Safety First and Last • Make every customer feel valued • Working together • Act with integrity • All employees are valued • Drive for excellence
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The company
The workers
The Customer
Maximize Profit Shareholder Value Brand Recognition
Fair value Feel appreciated Feel supported
Good work environment Opportunity
Fair compensation Do great stuff
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The company
The workers
The Customer
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What do your customers value?
What are your customer’s values?
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� Get to know your customer’s values
� Allow for alignment between team & customer values
� Get the team involved with your customers
� Stop thinking you can wow them with features
Take action!
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Mike Edwards Leanintuit
@mikeeedwards
http://mikeeedwards.ca [email protected]
Thanks! http://leanintuit.com/tac2015
http://leadingforchange.ca