value ecosystem
DESCRIPTION
At the iMedia Breakthrough Summit in 2013 I discussed the notion of a "value ecosystem". I took that portion of the presentation and decided to post it. I will likely add detail to this in the future (but feel free to comment with questions).TRANSCRIPT
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Know Your Current Ecosystem
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Know Your Current EcosystemList All Complimentors
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Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and Developers
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Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
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�1
Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
![Page 6: Value ecosystem](https://reader034.vdocuments.site/reader034/viewer/2022042607/5538b5b94a795971788b47cb/html5/thumbnails/6.jpg)
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Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”
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�1
Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
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�1
Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
![Page 9: Value ecosystem](https://reader034.vdocuments.site/reader034/viewer/2022042607/5538b5b94a795971788b47cb/html5/thumbnails/9.jpg)
�1
Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”
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�1
Know Your Current EcosystemList All Complimentors
This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”
Create a “Landscape Of Invention”Survey New Technologies That Can Play A Role In Adding Value To Your
Core Products
Create a List of “Alternatives To Consumption”How Can Your Goods or Services Be Used More Efficiently or Effectively?
How Can The Value of Your Product be Extended Into “Secondary Areas of Value”?
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Three Elements of A Digital Value Ecosystem
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Three Elements of A Digital Value Ecosystem
And The Intrinsic Market Value In CreatingThings People Actually Care About
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1. Every Company Is a Tech Company and every brand can be a “value connector”
!3. Brands Must Be Publishers
and products must tell stories
!
5. Every Brand Must Have Value(s) and values equal value
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Every Company Is a Tech Company and every brand can be a “value connector”
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�6*alternatives to consumption
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Utility ContentCommunity
*alternatives to consumption
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Co-Creation
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�8*value connectors
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Open API's allow complimentors to find You!!
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�10*alternatives to consumption
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*landscape of invention
*secondary areas of value
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*landscape of invention
*secondary areas of value
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*landscape of invention
*secondary areas of value
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*landscape of invention
*secondary areas of value
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�14Every Action Creates An Equal Or Greater Interaction
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2. Brands Must Be Publishers and products must tell stories
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The Newsroom: Re-Imagined
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3. Every Brand Must Have Value(s) and values equal value
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#peoplearepriceless
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�25#peoplearepriceless
Digital Value Ecosystem