valtech - introducing agile marketing - jump 2013 nyc
DESCRIPTION
Valtech - Introducing Agile Marketing @Jump 2013 NYC conference Joacim M. Jeppesen Director, Business Development & Digital Innovation, New York City [email protected]TRANSCRIPT
![Page 1: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/1.jpg)
valtech_ Agile Marketing: The New Imperative
Greetings. Nice to meet you.
![Page 2: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/2.jpg)
Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
![Page 3: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/3.jpg)
“We help brands triumph
in the digital age.”
What we do.!
Our obsession: Performance.
![Page 4: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/4.jpg)
16 offices, 9 countries, 3 continents. Listed on the Euronext Stock Exchange. Over 1,800 people, One agile organization. Turnover: USD $180 million
USA Korea
China
Sweden
UK Germany
India
Denmark
> 100+ International Digital Projects. Delivered.
France
We see the world in a unique light...
![Page 5: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/5.jpg)
What we do!
Technology
Execute your strategy using technology
Strategy
Redefine your business strategy
Agile
Transform your organization
User Experience
Innovate you’re your customer touch points
Ò Content Management
Ò Customer Engagement
Ò E-Commerce Ò Mobile Solutions Ò Enterprise IT
Ò Digital Strategy Ò Customer Insights Ò Analytics Ò Social Business
Ò Application development
Ò Agile transformation Ò Agile coaching Ò Agile testing
Ò Concept Development
Ò Branding & Design Ò Content Strategy Ò Content Creation Ò Digital Marketing Ò Analytics
Helping brands embrace disruptive digital change.
Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
![Page 6: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/6.jpg)
marketing
exploding channels
the number of
is
![Page 7: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/7.jpg)
social media
mobile devices
the consumer is vocal and empowered.
![Page 8: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/8.jpg)
appreciation
recognition respect consumers want
and
from brands.
![Page 9: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/9.jpg)
30 years ago 2,000
ad messages/day
5,000 as of today
ad messages/day
![Page 10: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/10.jpg)
attention span If that much!
5 seconds
![Page 11: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/11.jpg)
Source: Nielsen
47%!47%!46%!
trust ads on
TV!trust ads in
magazines!trust ads in
newspapers!
-24%!-20%!-25%!
(The past 3 years)
![Page 12: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/12.jpg)
of consumers use search engines to read about products before a purchase!86%!
Source: SproutSocial
![Page 13: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/13.jpg)
of consumers rely on social media to make purchase decisions!74%!
Source: SproutSocial
![Page 14: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/14.jpg)
81%!of respondents!indicated that friend’s social media posts directly influenced their purchase decision. !
Source: Forbes
![Page 15: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/15.jpg)
+24%!Black Friday
purchases from mobile!
Source: TechCrunch
Black Friday online sales 2012!
14.4%!
![Page 16: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/16.jpg)
BIG DATA and always more data.
![Page 17: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/17.jpg)
18%!Think they have the marketing tech they need to succeed!
Source: Econsultancy
![Page 18: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/18.jpg)
Re-thinking Marketing In The Digital Age!
![Page 19: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/19.jpg)
Key Elements of Agile MarketingTM!
Ò Know your customers needs, or else…
Ò Good content sets the basis for longer term relationships
Ò Establish omnichannel platform to be efficient and consistent Ò Base your decisions on actionable data Ò Re-think organization to support collaboration
Ò Key to agility is processes
![Page 20: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/20.jpg)
#1: Know Your Customers Needs, Or Else…!
![Page 21: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/21.jpg)
The Customer Life Cycle!
Relationship to your brand
![Page 22: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/22.jpg)
The Customer Life Cycle!
Stage 1 Need A
Relationship to your brand
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
![Page 23: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/23.jpg)
The Customer Life Cycle!
Relationship to your brand
Stage 1 Need A
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
![Page 24: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/24.jpg)
The Customer Life Cycle!
Relationship to your brand
Stage 1 Need A
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
![Page 25: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/25.jpg)
Understanding the Customer Journeys!
Awareness
Conversion Consideration
![Page 26: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/26.jpg)
#2: Good content set basis for long term relationships
![Page 27: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/27.jpg)
Make Your Marketing Dollars Last Longer!
Time
Brand-Customer Relationship
Traditional push campaigns
High quality content that genuinely meet the audience’s needs
![Page 28: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/28.jpg)
#3: Establish Omnichannel platform to be efficient and consistent
![Page 29: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/29.jpg)
Efficient Distribution of Content Across Channels
Brand Content
![Page 30: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/30.jpg)
#4: Base your decisions on actionable data
![Page 31: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/31.jpg)
Consolidate Data Into Actionable Reports
![Page 32: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/32.jpg)
#5: Re-think your organization to support collaboration
![Page 33: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/33.jpg)
Bring IT & Marketing into a happy marriage!
Ò Align goals Ò Secure co-location Ò Create cross-entity processes Ò Joint system/tool ownership
![Page 34: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/34.jpg)
#6: Key to agility is processes
![Page 35: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/35.jpg)
Create & maintain iterative processes
Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
Strive for continuous
improvement
![Page 36: Valtech - Introducing Agile Marketing - Jump 2013 NYC](https://reader033.vdocuments.site/reader033/viewer/2022051608/54585cfeaf79592b448b538e/html5/thumbnails/36.jpg)
thank you_!Your Contact: Joacim M. Jeppesen Office: 212 366 1057 Mobile: 312 480 8511 [email protected] www.valtech.com