valley central school district and...c) adapt speech to a variety of contexts and communicative...

Valley Central School District 944 State Route 17K

Montgomery, NY 12549

Telephone Number: (845)457-2400 ext. 18121

Fax Number: (845)457-4254

Sports & Entertainment Marketing

Board of Education Approved

July 2, 2018

Sports & Entertainment Marketing Course Overview: An introductory course to the functions of marketing as they relate to various aspects of sports and entertainment marketing. Sports & Entertainment Marketing (Full Year Course) Sports & Entertainment Marketing is a 1-unit course that introduces students to the basic marketing functions of financing, risk management, selling, promotion, pricing, purchasing, marketing information management, product/services planning, distribution, and how marketing products and services impacts our economy. In this course, students will focus on using the career aspects of Sports & Entertainment Marketing systems to build and sustain skills associated with employment in the area of Sports & Entertainment Marketing.

College and Career Readiness Anchor Standards A. Language

1. Conventions of Standard English a) Demonstrate command of the conventions of standard English grammar and usage when writing or speaking. b) Demonstrate command of standard English capitalization, punctuation, and spelling when writing.

2. Knowledge of Language a) Apply knowledge of language to understand how language functions in different contexts, to make effective choice for meaning or style,

and to comprehend more fully when reading or listening. 3. Vocabulary Acquisition and Use

a) Determine or clarify the meaning of unknown and multiple-meaning words and phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized reference materials, as appropriate.

b) Demonstrate understanding of figurative language, word relationships, and nuances in word meanings. c) Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing,

speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when encountering an unknown term important to comprehension or expression.

B. Speaking and Listening

1. Comprehension and Collaboration a) Prepare for and participate in a range of conversations and collaborations with diverse partners, building on others’ ideas and

expressing their own clearly and persuasively. b) Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally. c) Evaluate a speaker’s point of view, reasoning, and use of evidence and rhetoric.

2. Presentation of Knowledge and Ideas a) Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization,

development, and style are appropriate to task, purpose, and audience. b) Make strategic use of digital media and visual displays of data to express information and enhance understanding of presentations. c) Adapt speech to a variety of contexts and communicative tasks, demonstrating command of formal English when indicated or

appropriate. C. Writing

1. Text Types and Purposes a) Write arguments to support claims in an analysis of substantive topics or texts using valid reasoning and relevant and sufficient

evidence. b) Write informative/explanatory texts to examine and convey complex ideas and information clearly and accurately through the

effective selection, organization, and analysis of content.

c) Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details and well-structured event sequences.

2. Production and Distribution of Writing a) Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. b) Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach. c) Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.

3. Research to Build and Present Knowledge a) Conduct short as well as more sustained research projects based on focused questions, demonstrating understanding of the subject

under investigation. b) Gather relevant information from multiple print and digital sources, assess the credibility and accuracy of each source, and integrate

the information while avoiding plagiarism. c) Draw evidence from literary or informational texts to support analysis, reflection, and research.

4. Range of Writing a) Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a

day or two) for a range of tasks, purposes, and audiences.

D. Reading 1. Key Ideas and Details

a) Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.

b) Determine central ideas or themes of a text and analyze their development; summarize the key supporting details and ideas. c) Analyze how and why individuals, events, or ideas develop and interact over the course of a text.

2. Craft and Structure a) Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and

analyze how specific word choices shape meaning or tone. b) Analyze the structure of texts, including how specific sentences, paragraphs, and larger portions of the text (e.g., a section, chapter,

scene, or stanza) relate to each other and the whole. c) Assess how point of view or purpose shapes the content and style of a text.

3. Integration of Knowledge and Ideas a) Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words. b) Delineate and evaluate the argument and specific claims in a text, including the validity of the reasoning as well as the relevance and

sufficiency of the evidence. c) Analyze how two or more texts address similar themes or topics in order to build knowledge or to compare the approaches the authors

take. 4. Range of Reading and Level of Text Complexity

a) Read and comprehend complex literary and informational text independently and proficiently.

Career Development and Occupational Studies (CDOS) Standards 1. Career Development - Students will be knowledgeable about the world of work, explore career options, and relate personal skills, aptitudes, and

abilities to future career decisions. o Students will learn about the changing nature of the workplace, the value of work to society, and the connection of work to the achievement of

personal goals. ● Students:

▪ Complete the development of a career plan that would permit eventual entry into a career option of their choosing ▪ Apply decision-making skills in the selection of a career option of strong personal interest ▪ Analyze skills and abilities required in a career option and relate them to their own skills and abilities

2. Integrated Learning - Students will demonstrate how academic knowledge and skills are applied in the workplace and other settings. o Integrated learning encourages students to use essential academic concepts, facts, and procedures in applications related to life skills and the

world of work. This approach allows students to see the usefulness of the concepts that they are being asked to learn and to understand their potential application in the world of work.

● Students: ▪ Demonstrate the integration and application of academic and occupational skills in their school learning, work, and personal

lives ▪ Use academic knowledge and skills in an occupational context, and demonstrate the application of these skills by using a

variety of communication techniques (e.g., sign language, pictures, videos, reports, and technology) ▪ Research, interpret, analyze, and evaluate information and experiences as related to academic knowledge and technical skills

when completing a career plan 3. a - Universal Foundation Skills - Students will demonstrate mastery of the foundation skills and competencies essential for success in the

workplace. o Basic Skills - Basic skills include the ability to read, write, listen, and speak as well as perform arithmetical and mathematical functions.

● Students: ▪ Use a combination of techniques to read or listen to complex information and analyze what they hear or read; convey

information confidently and coherently in written or oral form; and analyze and solve mathematical problems requiring use of multiple computational skills

o Thinking Skills - Thinking skills lead to problem solving, experimenting, and focused observation and allow the application of knowledge to new and unfamiliar situations.

● Students: ▪ Demonstrate the ability to organize and process information and apply skills in new ways

o Personal Qualities - Personal qualities generally include competence in self-management and the ability to plan, organize, and take independent action.

● Students: ▪ Demonstrate leadership skills in setting goals, monitoring progress, and improving their performance

o Interpersonal Skills - Positive interpersonal qualities lead to teamwork and cooperation in large and small groups in family, social, and work situations.

● Students: ▪ Communication effectively and help others to learn a new skill

o Technology – Technology is the process and product of human skill and ingenuity in designing and creating things from available resources to satisfy personal and societal needs and wants.

● Students: ▪ Apply their knowledge of technology to identify and solve problems

o Managing Information – Information management focuses on the ability to access and use information obtained from other people, community resources, and computer networks.

● Students: ▪ Use technology to acquire, organize, and communicate information by entering, modifying, retrieving, and storing data

o Managing Resources – Using resources includes the application of financial and human factors, and the elements of time and materials to successfully carry out a planned activity.

● Students: ▪ Allocate resources to complete a task

o Systems – Systems skills include the understanding of and ability to work within natural and constructed systems. ● Students:

▪ Demonstrate an understanding of how systems performance relates to the goals, resources, and functions of an organization. 3. b – Career Majors - Students who choose a career major will acquire the career-specific technical knowledge/skills necessary to progress toward

gainful employment, career advancement, and success in postsecondary programs.

Key Themes

1 Channel Management

2 Pricing

3 Marketing-Information Management

4 Product/Service Management

5 Promotion

6 Selling

7 Market Planning

What is Sports & Entertainment Marketing? (Unit 1)

Essential Question: What are the core standards of marketing for a popular sports or entertainment event?

Conceptual Understanding Selected Content Themes

Addressed

Practice(s) Resources

● Describe the basic concepts of marketing. ● Explain the marketing mix. ● Define the seven core standards of marketing. ● Define sports marketing. ● Explain the value of sports marketing to the economy. ● Define entertainment. ● Describe the impacts of advances in entertainment

technology on entertainment marketing.

Marketing Basics

Sports Marketing

Entertainment Marketing

1, 3, 4 Vocabulary

Acquisition and

Use

Comprehension and Collaboration Presentation of Knowledge and Ideas Key Ideas and Details Integration of Knowledge and Ideas

CDOS Career

Majors

● Sports & Entertainment Marketing o Chapter 1 Ppt

● Summer Event Activity ● Article Summary Activity ● How NASCAR Sponsorship Works Article ● College Sports Report

Putting the Customer First (Unit 2)

Essential Question: What is the marketing concept for sports and entertainment events?


Addressed


● Explain the central focus of the marketing

concept. ● Explain the reasons for increased sports and

entertainment options. ● Explain the importance of understanding buyer

behavior when making marketing decisions. ● List and describe the means of collecting

marketing information for use in decision

making. ● Define target market and market segment. ● Describe how businesses use market

segmentation. ● Explain the importance of outstanding customer

service. ● Explain what it means to establish a service

culture.

The Marketing Concept

Discover What People

Want

Target Markets

Customer Service

2, 3, 4, 6 Vocabulary

Acquisition and Use

Comprehension and Collaboration Presentation of Knowledge and Ideas Key Ideas and Details Integration of Knowledge and Ideas CDOS Career

Majors


● The Role of Marketing Worksheet ● Athlete-Owned Restaurants Activity ● Battle Project ● Buying Motives Activity ● Maslow’s Hierarchy of Needs

Activity ● Motivation, Maslow, & Movies

video ● Do New Yorkers prefer the Mets

over the Yankees? article

https://www.youtube.com/watch?v=RfDS9r4Tz_g

https://nypost.com/2017/03/31/do-new-yorkers-prefer-the-mets-over-the-yankees/

https://nypost.com/2017/03/31/do-new-yorkers-prefer-the-mets-over-the-yankees/

Sports & Entertainment Means Business (Unit 3)

Essential Question: Why do investors chance losing money, and what do they need to know to profit?


Addressed


● Explain the importance of the profit motive in

business. ● Summarize the impact of limited resources on

business. ● Describe the types of economic utility. ● Recognize sources of funding and revenue for

sports and entertainment businesses. ● Explain how to manage financial resources

through record keeping. ● Categorize business risks. ● Explain methods a business uses to manage risks. ● Conduct a risk assessment and develop a

contingency plan for safety and security. ● Interpret the meaning of ethics in sports and

entertainment marketing. ● Analyze the impact of ethical and unethical

behavior.

Sports and Entertainment

Economics

Financial Analysis

Risk Management

Business Ethics

4 Vocabulary

Acquisition and

Use

Comprehension and Collaboration

Key Ideas and Details

Integration of Knowledge and Ideas

CDOS Career

Majors


● Major Entertainment Awards Activity ● What’s Your Favorite Movie? Activity

The Tide Begins to Turn (Unit 4)

Essential Question: What impacts do major international events and politics have on sports and entertainment?


Addressed


● Discuss the effect of major international

events on sports. ● Explain how politics affects sports and

entertainment. ● Assess global trends and opportunities in

sports and entertainment. ● Identify the effects of global

communications on sports and

entertainment. ● Explain the impact of multiculturalism

and diversity on sports and

entertainment. ● Summarize the impact of women in

sports and entertainment. ● Explain the role of travel and tourism in

sports and entertainment. ● Discuss the roles of resorts and theme

parks.

Worldwide Sports and

Entertainment Events

Global Sports and Entertainment

Trends

Diversity in the Sports and

Entertainment Industry

Destinations: Travel and Tourism

3, 4, 7 Vocabulary

Acquisition and

Use

Comprehension and Collaboration Research to Build and Present Knowledge


Integration of Knowledge and Ideas CDOS Career

Majors


● Legend/Pioneer/Icon Project ● Internet Assignment

Marketing-Information Management (Unit 5)

Essential Question: What are the characteristics and purposes of marketing-information systems, and what role do ethics play?


Addressed


● Explain the characteristics and purposes

of marketing-information systems. ● Describe the role of ethics in marketing-

information management. ● Summarize the steps in marketing

research. ● Discuss technology used to collect and

manage marketing-information data. ● Describe how to interpret marketing

information. ● Discuss the concept of data-driven

decisions.

Marketing-Information Systems

The Marketing Research Process

Turning Information into Action

3 Vocabulary Acquisition

and Use



Integration of Knowledge and Ideas CDOS Universal

Foundation Skills

CDOS Career Majors


● Market Segment Assignment

The Product is Sports and Entertainment (Unit 6)

Essential Question: What are the components of the product mix for a sports or entertainment event, and how can the product for that

event be enhanced?


Addressed


● Define product mix, product extension,

and product enhancement. ● List and describe the components of the

product mix. ● Define the bottom line for sports. ● Explain the high cost of sports and

entertainment events. ● List and describe the stages of the

product life cycle. ● Explain how products are positioned in

the marketplace.

The Product Mix

People Are the Product

Product Marketing Strategies

2, 4 Vocabulary Acquisition

and Use


Research to Build and Present Knowledge Key Ideas and Details


CDOS Career Majors


● Taylor Swift Leads Rebounding

Concert Business Article ● Why Firms Introduce New Products

Activity ● Licensing & Images Activity ● Brand Building and Its Advantages

Activity ● WNBA Poster Project ● WNBA Playoffs Advertisement video ● Football Coaches Who Trademark

Their Name articleHow To Get

Permission To Sell Licensed Team

Apparel article

https://www.youtube.com/watch?time_continue=60&v=7GGeAKkM6sY

https://www.cbssports.com/college-football/news/which-college-football-coaches-have-tried-to-trademark-their-name/

https://www.cbssports.com/college-football/news/which-college-football-coaches-have-tried-to-trademark-their-name/

http://smallbusiness.chron.com/permission-sell-licensed-team-apparel-25790.html



Managing the Channels (Unit 7)

Essential Question: What legal and ethical issues have an impact on the role of channel management and global distribution?


Addressed


● Explore the role of channel management

in sports and entertainment marketing. ● Investigate global distribution channels

for sports and entertainment. ● Classify legal and ethical considerations

in channel management. ● Describe the use of technology in the

channel management function. ● Compare the efficiency of using social

media and technology to the physical

distribution of products and services. ● Classify the channel management

strategies used in entertainment

distribution. ● Describe how to manage channels to

minimize costs. ● Select distribution strategies for amateur

sports and recreation. ● Explain considerations in distribution of

college sports. ● Discuss channel strategies for

professional sports.

Channels of Distribution

Social Media and Technology

Channel Management

Entertainment Distribution

Sports Distribution


and Use




CDOS Universal

Foundation Skills

CDOS Career Majors


● College Sports Report

The Economics of Supply and Demand (Unit 8)

Essential Question: How does the law of supply and demand affect sports and entertainment events?


Addressed


● Explain the relationships among supply,

demand, and price. ● Discuss the government’s influence on

pricing. ● Discuss pricing strategies used by

businesses to increase sales. ● List five steps for determining price. ● Define the business cycle and describe

its effect on sports and entertainment

industries. ● Discuss the importance of monitoring

consumer trends.

Supply and Demand

Pricing Strategies

Market Conditions


and Use




CDOS Universal

Foundation Skills

CDOS Career Majors


● Pricing Strategy and Ethics Article

Sports and Entertainment Promotion (Unit 9)

Essential Question: What are the purposes of promotion and what are its four elements?


Addressed


● Describe the purposes of promotion. ● Summarize the significance of the four

elements of promotion. ● Explain the components of effective

advertising. ● Describe various types of sales

promotions. ● Distinguish between publicity and other

types of promotion. ● Explain how to use personal selling in

sports and entertainment.

Promoting Sports and

Entertainment

Advertising and Sales Promotion

Publicity and Personal Selling

5 Vocabulary Acquisition

and Use




CDOS Career Majors


● Athletes and Marketing Assignment ● Internet Research Assignment ● Advantages of Direct vs. Indirect

Marketing Article ● New York Yankees Start Promoting

Themselves video ● Copy Advertising Isn't Dead: Here Are

20 of the Best Examples of Print Ads

article ● Interactive Advertising article ● Interactive Advertising video ● Transformers Product Placement video ● History of Product Placement in Movies

video ● Product Placement on TV video ● Arrest Nation website (publicity) ● EAG Sports Management website ● ESPN Press Releases website ● New York Yankees Press Releases

website ● JJ Watt Foundation website ● Press Release Activity ● Internet Advertisers Activity ● Product Promotions Project

https://www.youtube.com/watch?v=9KJJb6pRV1U

https://www.youtube.com/watch?v=9KJJb6pRV1U

https://blog.hubspot.com/agency/long-copy-ads

https://blog.hubspot.com/agency/long-copy-ads

http://pacim.150123lh.iacaward2015.wdemo.pacim.com/demo/adidas-battlefield/index.html

http://awards.saatchila.com/iac/fantasy-enhancer/

https://www.youtube.com/watch?v=4LFQIoc49ZM

https://www.youtube.com/watch?v=wACBAu9coUU

https://www.youtube.com/watch?v=PrPV9o8HXvs

http://arrestnation.com/

http://www.eagsportsmanagement.com/index.html

https://espnmediazone.com/us/press-releases/

http://newyork.yankees.mlb.com/news/press_releases/?c_id=nyy

http://jjwfoundation.org/news/

Promotional Planning (Unit 10)

Essential Question: What impact does the event triangle have on the value of entertainment awards?


Addressed


● Describe the components and exchanges

of an event triangle. ● Explain the effects of media

broadcasting on the event triangle. ● Explain the promotional value of

entertainment awards. ● Explain the benefits of sponsorship to

the sponsor. ● Define endorsements and discuss their

restrictions. ● List steps in developing a promotional

plan. ● Discuss recent promotional trends and

ways to stay current.

Promotional Events and the Event

Triangle

Sponsorships and Endorsements

Promotional Plans


and Use


Presentation of Knowledge and Ideas



CDOS Career Majors


● Logos Activity ● Logo Design Project ● Licensing, Endorsements, Sponsorships

Activity ● Selecting Sponsorship Partners Activity ● Is Nike Spending Too Much on

Superstars? Article ● Ellen DeGeneres Olay Endorsement

video ● Willem Defoe Snickers Endorsement

video ● Sponsorships Activity ● Event Triangle Activity ● Sponsorships Project

https://www.youtube.com/watch?v=WYstgkG6mxc&feature=youtu.be&list=PL1_vRQKoHSnwVJRGwhEwrIBhP0b46qGSJ

https://www.youtube.com/watch?v=ZT-SAoTXNAs&feature=youtu.be

Selling Sports and Entertainment (Unit 11)

Essential Question: What do salespeople need to know about their customers and products to close a sale?


Addressed


● List the steps involved in the sales

process. ● Discuss the management skills and

knowledge necessary for successful

salespeople. ● Explain the difference between ticket

brokers and ticket scalpers. ● Describe the ticket economy and

strategies for getting highly sought-after

tickets. ● Explain sales strategies for attracting

groups to sports and entertainment

venues. ● Describe how corporations use sports

and entertainment to motivate

employees and impress clients.

The Sales Process

Ticket Sales

Group and Corporate Sales

1, 4, 5, 6 Vocabulary Acquisition

and Use



Research to Build and Present Knowledge Key Ideas and Details Integration of Knowledge and Ideas CDOS Career Majors


● Logos Activity ● Logo Design Project ● Licensing, Endorsements, Sponsorships

Activity ● Selecting Sponsorship Partners Activity ● Is Nike Spending Too Much on

Superstars? Article ● Club Seats at Yankee Stadium link ● Sales Process Article Activity ● Ticket Revenue Activity ● College Bowl Game Project

https://www.rateyourseats.com/showratings/yankee-stadium-mlb/club-and-premium-seating

The Marketing Game Plan (Unit 12)

Essential Question: Why is marketing planning important, and what information is needed to begin planning?


Addressed


● Explain the importance of marketing

planning. ● Determine the information needed to

begin marketing planning. ● Describe the importance of marketing

objectives and strategies. ● Explain how the design of a sports

property can be used as a marketing

strategy. ● Identify entertainment marketing

strategies. ● Describe how a marketing position is

developed. ● List and describe the components of a

marketing plan.

Mapping Strategies

Sports and Entertainment

Strategies

Detailing the Plan

1, 2, 3, 4, 5,

6, 7

Vocabulary Acquisition

and Use




CDOS Career Majors


● How Marketing Plans Work Article and

Activity

Sports and Entertainment Legal Issues (Unit 13)

Essential Question: How are the governing bodies of sports involved with athletes and in the fair use of a sports teams’ brand?


Addressed


● Discuss the role of governing bodies in

the sports industry. ● Distinguish between copyright laws,

licensing, and fair use. ● Investigate the role of labor unions in

sports and entertainment. ● Describe the financial and public

relations effects of strikes on sports and

entertainment. ● Identify the roles of athlete agents,

handlers, and advisers. ● Describe contract law.

Laws

Labor Unions

Agents and Contracts

1, 4, 5 Vocabulary Acquisition

and Use




CDOS Career Majors


● ESPN 30 for 30 'Broke' Documentary

video ● Sports Contracts - Basic Principles

article ● NFL Free Agency for Dummies video ● Bowling Green State University Sports

Management Program video ● How Do Professional Sports Teams

Determine Player Salaries? video

https://www.youtube.com/watch?v=xe5y2MS4m40

https://sportslaw.uslegal.com/sports-agents-and-contracts/sports-contracts-basic-principles/

https://www.youtube.com/watch?v=qISuQ2-N498

https://www.youtube.com/watch?time_continue=102&v=ZcJsKlrTbh4

https://www.youtube.com/watch?time_continue=102&v=ZcJsKlrTbh4

https://www.youtube.com/watch?v=YAGsFuQOUP4

https://www.youtube.com/watch?v=YAGsFuQOUP4

Business Ownership and Leadership (Unit 14)

Essential Question: Why is a business plan important to the success of entrepreneurs?


Addressed


● Define entrepreneur and describe

characteristics of successful

entrepreneurs. ● List and describe the key elements of a

business plan. ● Explain the need for human resources. ● List and describe the four functions of

human resources departments ● Identify effective interpersonal skills. ● Describe effective team-building skills. ● Explain how to give an effective oral

presentation.

Entrepreneurship

Managing Human Resources

Workplace Skills

n/a Vocabulary Acquisition

and Use




CDOS Universal

Foundation Skills

CDOS Career Majors


●

Scoring a Career (Unit 15)

Essential Question: What are the characteristics and skills needed for success in a sports and entertainment marketing career?


Addressed


● Describe the variety of careers available

in sports and entertainment marketing. ● Explain the skills needed and ways to

prepare for a career in sports and

entertainment marketing. ● List and describe three national student

professional organizations. ● Explain the benefits of involvement in

student professional organizations. ● Explain the need for continuous

professional development. ● Give examples of professional

development opportunities.

Choosing and Preparing for a

Career

Student Professional

Organizations

Continued Professional

Development

n/a Vocabulary Acquisition

and Use





CDOS Career Development CDOS Integrated Learning


● Careers in the Sports & Entertainment

Industries Assignment ● Warren Moon: How to Succeed In The

Sports Industry video ● TOP 10 Highest Paid Athletes 2016

video ● Types of Sports Jobs article ● Singing In The Rain video for discussion ● Arts, Design, Entertainment, Sports, and

Media Occupation Profiles article ● Jobs in Sports Project ● Sports as a Business Activity ● Entertainment as a Business Activity

https://www.youtube.com/watch?v=OjjZHTqCBnM

https://www.youtube.com/watch?v=OjjZHTqCBnM

https://www.youtube.com/watch?v=TN79LFdUwN4

http://www.jobmonkey.com/sports/types_of_sports_jobs/

https://www.youtube.com/watch?v=D1ZYhVpdXbQ

http://www.careers.org/occupations/field/27/arts-design-entertainment-sports-and-media

http://www.careers.org/occupations/field/27/arts-design-entertainment-sports-and-media

SPORTS & ENTERTAINMENT MARKETING

Course Description 2018-2019

Sports & Entertainment Marketing is a 1-unit course that introduces students to the basic

marketing functions of financing, risk management, selling, promotion, pricing, purchasing,

marketing information management, product/services planning, distribution, and how marketing

products and services impacts our economy. In this course, students will focus on using the

career aspects of Sports & Entertainment Marketing systems to build and sustain skills

associated with employment in the area of Sports & Entertainment Marketing. (NY State Curriculum & Assessment, NYS Education Dept. Publications Catalog 2003-04)

Course Outline:

Sports & Entertainment Marketing by Ken Kaser, and Dotty Boen Oelkers

Publisher: South –Western Cengage Learning 2016

What is Sports & Entertainment Marketing? Putting the Customer First Sports & Entertainment Means Business The Wide World of Sports & Entertainment Marketing-Information Management The Product is Sports & Entertainment Managing the Channels The Economics of Supply & Demand Sports & Entertainment Promotion Promotional Planning Selling Sports & Entertainment The Marketing Game Plan Sports & Entertainment Legal Issues Business Ownership & Leadership Scoring a Career

Students are responsible for the following:

1. Come to class on time.

2. Be prepared for class. Make sure you have your textbook, notebook, pen, and

homework assignments that are due to be turned in or you will lose points every day

they are late.

3. Come to class ready to learn. The more we can get done every day, the more fun learning

can be!

Grading:

Homework = 10%

Tests/Quizzes = 40%

Projects = 35%

Class Participation = 15%

SPORTS AND ENTERTAINMENT MARKETING

Full Year (9-12)(1 credit)

Prerequisite: None

Areas of Study Include:

What is Sports & Entertainment Marketing? (1 Week)

Marketing Basics

Sports Marketing

Entertainment Marketing

Putting the Customer First (1 - 2 Weeks)

The Marketing Concept

Discover What People Want

Target Markets

Customer Service

Sports & Entertainment Means Business (1 – 2 Weeks)

Sports & Entertainment Economics

Financial Analysis

Risk Management

Business Ethics

The Wide World of Sports & Entertainment (2 Week)

World Events & Global Trends

Diversity in the Industry

Travel and Tourism

Marketing Information Management (1 Week)

Marketing Information Systems

Marketing Research

The Product (2 Weeks)

The Product Mix

Product Marketing Strategies

Managing the Channels (1 – 2 Weeks)

Channels of Distribution

Social Media & Technology Channel Management

The Economics of Supply & Demand (1 Week)

Supply & Demand

Pricing Strategies

Market Conditions

Sports & Entertainment Promotion (2 Weeks)

Advertising & Sales Promotion

Publicity & Personal Selling

Promotional Planning (2 Weeks)

Promotional Events

Sponsorships & Endorsements

Promotional Plans

Selling Sports & Entertainment (1 Week)

The Sales Process

Ticket Sales

Group & Corporate Sales

The Marketing Plan (2 Weeks)

Mapping Strategies

Detailing the Plan

Sports & Entertainment Legal Issues (1 Week)

Laws

Labor Unions

Agents & Contracts

Business Ownership & Leadership (1 Week)

Entrepreneurship

Human Resources

Workplace Skills

Careers (2 Weeks)

Choosing & Preparing for a Career

Student Professional Organizations

Continued Professional Development

Assessment: Final Project (3 – 4 Weeks)

Resource: Sports & Entertainment Marketing by Ken Kaser, and Dotty Boen Oelkers,

Publisher: South –Western Cengage Learning 2016

valley central school district and...c) adapt speech to a variety of contexts and communicative...

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