VALIDATED VALUETO OUR CUSTOMERS?!

SCRUM OFTEN

INTERNAL

Focus on the customer

Sustainable Company

Basic Scrum

Be Reliable

Deliver Value

Output Output > expected Impact

Validated Value

Impact > expected

FEEDBACKON ALL OUR IDEAS

2 PRACTICAL TIPS

Tip 1: Success CriteriaAdd Success Criteria to Stories

Why?Focus the team(s) on the bigger picture, visualizing the cathedral we’re creating.

Give the ability to inspect and if necessary adapt in a very early stage.

Example Succes CriteriaSUCCESS CRITERIASpecificMeasurableAccepted by stakeholdersRelevantTime specific

Example Succes CriteriaPART OF REFINEMENT PROCESS

Idea Discuss & Epics

Investigate & Story

Define Success off

Story

Estimate effort

Refin

ed

Example Succes CriteriaMEASURABLE - EMPOWERS LEARNING

How big is Denmark (km2)?We learn more when we measure

after setting clear expectations

TIP 2: VISUALIZE VALIDATION

MINIMAL VIABLE PRODUCTBig ideas have big assumptionsWork with Minimal Viable Product

Embrace empirical validating ideas

How to visualize this process?

Idea In Sprint @Users Validat

eSucces

s Done

A B

C D

EFail

F

TIP 2: VALIDATE VALUE BOARD

EXPECTED IMPACT OF THESE 2 TIPS

Constructive discussions that focus on the customer

No vague expectations of Backlog itemsTransparent track of ideas from start to success or failure

Culture of Continuous Learning and Improvement instead of blaming unsuccessful ideas

…

EXAMPLE KPISCycletime of the new done

#experiments / customer

Sum Validated Value past two weeks

URGENCY

Customer Capitalism

Software is eating the world

Responsive Enterprise

TWITTER YOUR FEEDBACKRead whitepaper

www.validatedvalue.com

Twitter on topics next whitepaper version

CONCLUSION