valerius consulting overview
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www.Valerius.usMay 3, 2023 1
Valerius Consultingcreative content that converts.
Valerius.us
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www.Valerius.us 2May 3, 2023
Valerius Consulting provides the ideas, skills and scale to help organizations produce relevant, compelling content that creates leads and new opportunities.
www.Valerius.us
Strategy/Positioning/Messaging• Value prop/Messaging/positioning workshops• Buyer persona development• Buyer’s Journey mapping• Content Strategy/editorial calendar
Writing• Long form content - white papers, case studies,
guides, eBooks• Blogs, Email campaigns• Infographics/data driven stories• Web site content • Video scripts• Calls to Action(CTAs)
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Persuasive Content
relevant buyer-focused
compelling visual/data/story driven
helpful customer experience aware
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Content Strategy
audience journey content
Who are you targeting?What are their needs/issues?How (and where) do you speak to them?Why you?
How do they buy from you?Where do they buy from you?
How can you help them?
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Content Strategy
audience journey content
Personas Journey map Content plan
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Personas
DemographicsJob titleCompany typeRole/function
Issues• Challenges and frustrations associated with
job in context of what you offer?• Gaps she is looking to fill to address issues? • Role in decision making process (influencer,
buyer, gatekeeper, decision maker)?Content Preferences• Content format and channels?• Consumption patterns, day of week, time of
day?Who does she trust as reputable content source: analysts, vendors, thought leaders, colleagues?
• Internal or external events that might trigger content consumption?
GoalsPersonal/CareerCompanySpecific projectQuotes
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Customer Journey
Research Consideration Evaluation Negotiation Buy
Typical customer actionsPrimary Issues, needs, knowledge gaps, common questions.Content typeChannelCall to Action → → → → →
Target persona
Input for Editorial Calendar
Buy
Attract Engage
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Content PlanAttract
Engage
Buy
Demand GenerationWhite PapersInfographics
eBooksCase Studies
SurveysGuides
Presentations/SlideShareVideo
Lead GenerationBlogsEmailWebinarsTraining/educationPresentations/SlideShareVideos
Lead ConversionPricingProduct Spec/ComparisonsProposalsFAQCalcs
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Data Story TellingUsing Visuals Using Data
2x2x
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Data Story Telling
2x number of average shares
CTA >
Blog Post with data, images, compelling story
Blog Post with data & images
CTA >
More traffic to offers, more conversionsPublish Distribute
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Get started on your path to persuasive content.
Sign up for 3-Hour Workshopo Personaso Customer Journeyo Content plan
Find Out More
Rick HintonCEO & FounderValerius ConsultingMobile: 301-509-9337 Email: [email protected] Web: www.valerius.us