Valentine’s Day 2016 SpendOver 90% will spend $12.1B on spouses and significant others and over 20% will spend $700M on pets. An evening out is the 2nd largest and fastest growing gift type.

Source: National Retail Federation

Significant other or spouse

$12.1B

Other family members

$3.7B

Friends

$1.0B

Children's classmates & teachers

$1.0B

Co-workers

$0.8B

Pets

$0.7B

Other

$0.5B

Total

$19.7B

91% 59% 22% 21% 12% 21% 9%Percent BuyingAverage Spend

3.1% 6.8% 5.2% 4.2%YoY Change

91% 59% 22% 21% 12% 21% 9%Percent BuyingAverage Spend

3.1% 6.8% 5.2% 4.2%YoY Change

Estimated Valentine’s Day Spend by Recipient

$97 $45 $32 $28 $39 $25 $51 $14213.5% -5.3% -3.1% -18.9%

$97 $45 $32 $28 $39 $25 $51 $14213.5% -5.3% -3.1% -18.9%

Jewelry

$4.4B

An evening out

$4.5B

Flowers

$2.0B

Clothing

$2.0B

Candy

$1.8B

Gift card/ certificate

$1.7B

Greeting cards

$1.1B

Other/ not specified

$2.2B

Total

$19.7B

20% 38% 36% 17% 50% 15% 48% n/aPercent Buying$166 $87 $41 $87 $26 $81 $18 n/aAverage Spend

-8.0% 23.8% -5.1% 3.2% 4.2% n/a 9.4% n/a 4.2%YoY Change

20% 38% 36% 17% 50% 15% 48% n/aPercent Buying$166 $87 $41 $87 $26 $81 $18 n/aAverage Spend

-8.0% 23.8% -5.1% 3.2% 4.2% n/a 9.4% n/a 4.2%YoY Change

Estimated Valentine’s Day Spend by Gift Type

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