vail 2014 20140526 v1

Vail 2014:Partnering for e-Health Grand Challenge

Dr. James C. (“Jim”) SpohrerDirector, IBM Global University Programs & Cognitive Systems Institute

May 26, 2014

Prescription Poland Expert Network

• Maria Siemionow MD PhD DSc (U Illinois at Chicago) – Chairperson

• Marek Girek MD (Data Techno Park)

• Mirosław Miller PhD (Polish Academy of Sciences & Data Techno Park)

• Yassi Moghaddam (International Service Science Innovation Professionals)

• Andrzej Ruciński PhD (University of New Hampshire)

• Jim Spohrer PhD (IBM, ISSIP)

• Michael Yaszemski MD PhD DSc (Mayo Clinic)

Vail 2014 Objectives

• Grand challenge in e-Health developed by ISSIP/DTP partnership

• Data Techno Park as a service science center of excellence addressing critical e-Health problems: big data, health analytics, standardization, implementation procedures, new product development

• E-Health market strategy development

IBM Research - Almaden

IBM Research

Next Generation Infrastructurefor a Smarter Planet

Cloud

Social

Internet of Things

Mobile

E-Health

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Technology: Cognitive Computing

IBM Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform• IBM Watson & Cognitive Computing Platform• IBM UP helping university startups to scale-up (growth)04/11/2023

© IBM 2013 IBM University Programs worldwide accelerating regional

development (IBM UPward)9

Welcome to the new age ofplatform technologies and

smarter service systems for every sector of business and society

nested, networks systems

Service Systems Fundamental Abstraction of Service Science:ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)

IBM SSME Centennial Icon of Progress

Discipline Association

Marketing AMA

Operations Research INFORMS

InformationSystems

AIS

Computer Scienceand Engineering

ACM, IEEE

Human Factors AHFE

Operations Management

POMS

Systems Science ISSS

Design SDN

Systems Engineering IIE

… …

Serviceology SfS

(SSME+DAPP) ISSIP

The Well-Read Service Scientist(The top 300 papers – together over 100,000 citations)

• http://service-science.info/archives/2708

Service-Dominant Logic

Prof. Stephen VARGO Prof. Robert LUSCH

Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 1-17. (Oct. 2013, ~4500 citations)

Claude Frédéric Bastiat David Ricardo Colin Clark Richard Normann John Riordan

Service ThinkingSaperstein & Hastings: Book, Course, ISSIP Certificate

All value is co-created

Service systems we live and work in

Componentized business architecture

Global-mobile-social scalable platforms

Run-Transform-Innovate

Multi-sided metricsCVC Group, LLC 14

Holistic Service Systems (HSS)

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

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http://www.service-science.info/archives/1056

Nation

State/Province

City/Region

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits:Business Entrepreneurship

Non-profitsSocial Entrepreneurship

U-BEEJob Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems

“The future is already here (at universities),it is just not evenlydistributed.”

“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”

“Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) tothe people inside them. WS includes flows (transportation, water, food, energy, communications), development (buildings, retail ,finance, health, education), and governance (city, state, nation). ”

University Four Missions1. Learning2. Discovery3. Engagement4. Integration

Universities Matter #1



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Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazilCanada

IndiaMexico AustraliaSouth Korea

NetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

loba

l G

DP

% top 500 universities

Nation’s % WW GDP and % Top 500 Universities (2009 Data)




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…But it can be costly, American student loan debt is over $900M




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“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”

Partnering for Skills

Marisa Viveros,VP Cybersecurity

Innovation

Dianne Fodell,Program ExecSkills for 21st C

Nanci Knight,AcademicInitiatives(Western Region)

Key Question: Knowledge Half-Life• What percentage of a companies product and service

offerings to customers change every year?• What percentage of the courses that students get change

every year?

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Education: Challenge-Based Sport

T-Shaped People:Next Generation Adaptive Innovators

for a Smarter Planet

Many disciplinesMany sectors

Many regions/cultures(understanding & communications)

Deep in one sector

Deep in one region/culture

Deep in one discipline

“No one knows everything, but a well-chosen team of T-shapes has empathy to learn anything.”

Why ISSIP? T-shapes for Teamwork

• Our world is becoming more interconnected and complex

• Yet most organizations operate is silos

• Most professional organizations do a great job of focusing on one discipline, function, or industry sector

ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech, biz, social, etc.)

BREADTH

DEPTH

T-Shape professionals can innovate across traditional boundaries

ISSIP Ambassadors

• More than 15 Ambassadors and growing…

• Link ISSIP to other professional associations, research centers, conferences, etc.

• Help ISSIP co-sponsor activities in other conferences

more... http://www.issip.org/learningcenter/valuenetwork

/

http://www.issip.org/learningcenter/valuenetwork/



At your university, how many?

• Are your researchers, staff, faculty, students talking about “Cogs” yet?

IBM Vision: A New Era of Computing

• Cognitive systems allow us to do more and dream bigger, boosting both productivity and creativity

Watson Business Unit

• $1B Investment: Far beyond Jeopardy!

Watson Foundations Big Data and Analytics

Cognitive Systems27

Ecosystem ProgramBusiness PartnersDevelopersResearchers

SolutionsCustomer EngagementHealthcareFinanceAccelerated Research

ServicesWatson Discovery AdvisorWatson ExplorerWatson Analytics

Watson Academic Programs

• On ramp…

2014

Readiness

- Cognitive Computing Course an and Competition

- Case Competitions

- Great Mind Challenges

- Other collaborations

Recruiting

Research

- Cognitive Systems Institute

2015 – Scale Globally

•Expand functionality, algorithms, experience•Collaborative Research•Publish papers •Develop courses •Develop applications•Program in Corelets•Establish SIGs

New Era of Computing:Cognitive Technologies & Componentry

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Natural Language– Reasoning, Logic & Planning– Symbolic Processing– Natural Language Processing– Ranking of Hypotheses– Knowledge Representations– Domain-Specific Ontologies– Information Storage/Retrieval– Machine Learning, Reasoning– Von Neumann Componentry– OpenPOWER Systems

Pattern Recognition– Recognition, Sensing & Acting– Pattern Processing– Image & Speech Processing– Ranking of Hypotheses– Pattern Representations– Domain-Specific Neural Nets– Information Storage/Retrieval– Machine Learning, Perception– Neuromorphic Componentry– SyNAPSE Systems

AI for IA: Intelligence Augmentation

Cognitive Systems(“Cogs”) that boost learning,discovery, engagement, transformation, and long-range planning.

Cognition as a Service

Cognitive Systems Institute• Exploration: Research on Cognitive Systems/Cognitive Science

– Work with universities to develop grand challenge research questions– Create a “Handbook of Cognitive Systems Research”– Link conferences, journals, professional associations, funding agencies

• Education: Readiness to Build “Cogs” for Multiple Use Cases– Work with universities to establish new courses & POVs (Point-of-view documents)– People use “Cogs” to boost their productivity/creativity in multiple roles/contexts– Develop POVs on business and societal transformation (roles to regions)

• Ecosystem: Regional Startups Enabled by “Cognition as a Service”– “Cogs” as the new apps – systems of engagement (Mobile/Cloud) – Components for natural language processing, reasoning, learning (Von Neumann)– Components for pattern recognition, perception, learning (Neuromorphic)

• Engage: Top Collaborators Aligning For Speed & Impact With…– IBM Watson Business Ecosystem: Courses and Startups (21st Century Jobs)

• IBM Componentry (Blue Mix/SoftLayer, OpenPOWER, SyNAPSE, etc.)

– IBM Research/University Programs on series of grand challenges• Curated Content (Training & Test), Natural “Cogs,” Multicultural Reading Comprehension,

Professional Certifications, Accelerated Discovery, Long-Range Planning (Rebuilds), etc.

In Pictures

Courtesy Jean Paul Jacob, IBM Research Emeritus

“Cogs”- Language- Learning- Levels



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Jim Spohrer, IBM• Dr. James (“Jim”) C. Spohrer is IBM Innovation Champion

and Director of IBM University Programs (IBM UP). Jim works to align IBM and universities globally for innovation amplification. Previously, Jim helped to found IBM’s first Service Research group, the global Service Science community, and was founding CTO of IBM’s Venture Capital Relations Group in Silicon Valley. During the 1990’s while at Apple Computer, he was awarded Apple’s Distinguished Engineer Scientist and Technology title for his work on next generation learning platforms. Jim has a PhD in Computer Science/Artificial Intelligence from Yale, and BS in Physics from MIT. His current research priorities include applying service science to study nested, networked holistic service systems, such as cities and universities. He has more than ninety publications and been awarded nine patents.



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