Name: Vaibhav Bhandari

Institute’s name: SDMIMD, Mysore

PGDM no.: 13179

Mobile no.: 09742807288, 08989666661

E-mail id: vaibhav13179@sdmimd.ac.in

 

SUMMER INTERNSHIP PROGRAM

Project   Proposal

 

I.                   Project   Proposed

Name of the Organization: IDBI Federal Life Insurance Co LtdTitle of the project: Role of IT in enhancing customer reach at IDBI FederalArea of the project: Systems and Marketing 

II.                Description of the project in brief                  IDBI Federal Life Insurance Co. Ltd has built a strong brand in insurance sector by providing value and convenience to the customer. And people are highly satisfied also because of the after sales service and due to its direct reach to the customer with the help of IT services. The major aim of this study is to understand how IT helps the insurance giant to reach the customer.                   In India 24 insurance companies are currently operating. This study will help us to identify the IT strategies of the other giants also from which we can take out the positives and negatives of the strategies adopted by them and IDBI federal bank. And from this we can also come out with better strategies for our esteemed organization.

III.             Objective of the Project

Our main objective is to selling the child-insurance and life-insurance policies and to learn how to reach the customer in a better way.

Primary Objective: To study the IT infrastructure and IT strategies adopted by IDBI Federal Life Insurance Co Ltd.

Secondary Objective: To study the competitors IT strategies and compare it with IDBI Federal’s strategy and hence come out with suggestions for it and create a win-win situation for the customers, agents and IDBI Federal life Insurance Co Ltd

IV. Methodology

Three Steps:

1. Collection of secondary data about the IT infrastructure at IDBI Federal Life Insurance Co Ltd.

2. On field survey which will employ customers and will try to find their take on services provided by IDBI Federal Life Insurance Co Ltd. Also will get their feedback about other giants in this field. With this data, analysis would be done so as to draw out the role of IT in enhancing customer reach.

3. Compilation and analysis of the findings in the research and suggesting changes in improving the existing IT strategies and employing new one if required.

V.  Schedule

Evaluation Component                                             Date PlannedProject Proposal                                                     15th April, 2014Interim Project Report                                           28th April, 2014Pilot Study 15th May, 2014 Final Project Report                                               End of May  VI.    Limitations of the study: 

Limited reach to customers. Studying IT strategies of the close competitors in such a short span of time would be a

tedious task. Small sample size and the difference in opinions of different people.

COMPANY GUIDE CAMPUS GUIDEName Mrs Shanthi Yagyanath Dr Srilakshminarayana Ge-mail shanthi.yagyanath@idbifederal.com lakshminarayana@sdmimd.ac.inMobile +91-9943634445 +91-9886620325