v21 [aimia] presentation, robbee minicola
DESCRIPTION
This is my presentation delivered at V21, AIMIA Conference in April 2011. If you are in interested in publishing your content globally - this presentation will help you understand the path to achieve such a goal.My presentations are usually pretty light on detail in text form - prefer to engage with the audience in a conversation...so the preso on its own will provide you with hints - but if you would like more insight - happy to assist where I can.Feel free to InMail me if you have any questions or would like to provide feedback.TRANSCRIPT
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ROBBEE MINICOLA | CEO | HYBRID TV
Seeing is believing."A book without a reader is only an object, like a rock or vase. It is we [as readers] who make the poetry, not the poet."
SOURCE | LIFE MAGAZINE
C.S. LEWIS | AUTHOR
Tuesday, 12 April 2011
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Bloody stats.Not just a kids thing.
• More video is uploaded to YouTube in 60 days than ALL the 3 major US networks created in 60 years.
• 70% of YouTube’s traffic comes from outside the USA
• There are over 7000 hours of full-length movies on YouTube
• Jan 2010: YouTube Rentals launched, PPV VOD
• Oct 2009: YouTube exceeds 1 billion views a day
• May 2010: YouTube exceeds 2 billion views a day
• Jan 2011: 35 hours of video uploaded every minute on YouTube
• YouTube holds the largest library of HD content in the world
• Over 46.2 years of videos watcher per day on Facebook
• 5 billion pieces of content are shared across Facebook each week
Tuesday, 12 April 2011
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Alone.In search of an audience.
Tuesday, 12 April 2011
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Chart your path.Know where you are headed before you start your journey.
SOURCE | CORPORATION FOR DIGITAL HISTORICAL MAPPING RESEARCH CHARTER
Tuesday, 12 April 2011
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Take notes.Lesson not a Lecture.
SOURCE | CHRIS HAMILTON ‘SALES TIP A DAY’
Tuesday, 12 April 2011
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Old days.Much harder.But the path was clear.
SOURCE | SPIELBERG BLOG SITE, PHOTOGRAPHER NOT IDENTIFIED
Tuesday, 12 April 2011
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Players.Multiple plots.Each with its own goal.
PLAYER LOCAL GLOBAL REVENUE MODEL
BROADCASTER SEVEN, NINE, TEN ... ABC DISNEY, NBC, CBS, FOX ...
REVENUE FROM ADVERTISING
CABLE COMPANY
FOXTEL, AUSTAR ...COMCAST,
CABLEVISION, DISH TV ...
REVENUE FROM SUBSCRIPTION
TELCO TELSTRA, OPTUS ... VIRGIN, VODAFONE, AT&T, SINGTEL ...
REVENUE FROM CONNECTIVITY
OTT CASPA, QUICKFLIXYOUTUBE
HULUNETFLIX
REVENUE FROM ADVERTISING &
CONSUMER
CEM N/ASAMSUNG
LGPANASONIC ...
REVENUE FROM SALE OF PRODUCTS
CHIPSET N/ABROADCOMM
INTELQUALCOMM
REVENUE FROM SALE OF PRODUCTS
TECH N/A MICROSOFTAPPLE
REVENUE FROM SALE OF PRODUCTS
Tuesday, 12 April 2011
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What it takes.The common denominatorsto content gaining a global audience.
INGREDIENTS PURPOSE
SCREENS ACCESSIBLE EVERYWHERE ON EVERYTHING AT ANY TIME
CONNECTIVITY CONNECTED TO THE CLOUD
SPEED FAST BECAUSE I AM BLOODY IMPATIENT
BILLING I CAN PAY IF IT’S WORTH IT TO ME
CONTEXT CONSUMER CONTEXTADVERTISER CONTEXT
CONSUMER DATAWHO AM I? GIVE ME RELEVANT RECOMMENDATIONS IN CONTENT & ADVERTISING
ADVERTISER INTEGRATION SUBSIDISE MY CONTENT EXPERIENCE
Tuesday, 12 April 2011
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CompetitiveEveryone is a producerAmateur and professionals side-by-sideSo much clutter, so much noiseOnly the brands survive.
SOURCE | 2010 POLITZER PRIZE WINNERTHE HON BRUCE SCOTT MP ‘BUILDING A NEST IN THE WEST’
Tuesday, 12 April 2011
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1 Unite.Content ownerscreators, curators, writers, directors,actors...
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2 Brand it.Create a coalition of content.A body of work.Together: you will be powerful.Alone: you will be insignificant.
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Case Study.A movie service for indie film lovers.Draws upon guidance from both friends and experts to foster anenvironment of discovery to delivera film experience you can’t find anywhere.
E s s e n t i a l f i l m s . I n s t a n t l y.
Tuesday, 12 April 2011
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3 Format it.Ready for global distribution.Perfectly catalogued.Multiple formats.Multiple resolutions.Expertly meta-tagged.Sub-titled.Streamlined delivery.
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4 Publish it.Get your brand out there.Launch your own Channel.Trailers first then full length content.Determine your advertising proposition.Drive traffic to your brand across other devices and portals.
Tuesday, 12 April 2011
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5 Distribute it.Target:- Local Broadcasters & Cable Co’s- Int’l Broadcasters & Cable Co’s- Telco’s local and Int’l- Apple Video App- Android Video App- CEMs- Facebook
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6 Socialise it.Get everyone to spread the word.- Twitter- Facebook- Google +1- Google Profile Page- Group on Linkedin- TED.com
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7 Monetise it.Deploy multiple business models.Get your brand out there.Tease and tantalise your audience.Ensure they come back for more.
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Let’s link.‘Robbee Minicola’‘We’ve done business together’‘Saw you at V21’
Tuesday, 12 April 2011