Vx 510 GPRSInstant Broadband in a Payment Device.

As Flexible As It Is Fast.

2

Market Dynamics

• Dial is still the predominant method of communication

• Less than 30 – 40% of all Ethernet-capable countertop terminals actually leverage IP Broadband network1

• Consumers are becoming more accustomed to immediate gratification and speed of service

1 Multiple Industry Sources

3

How do merchants meet

consumers increasing demands while driving

ROI in a competitive market

environment?

4

Countertop WirelessCountertop Wireless

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Why Wireless?

Why does wireless countertop make sense?

1. Broadband Speed of Service Churn through check out lines faster

2. Cost Efficiencies Reduce communication costs / terminal price more in line with countertop

3. Ease of Use Plug ‘n Go, Same familiar user interface

4. Security Transactions secured with SSL / Applications PADSS compliant

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How To ID A Potential Countertop Wireless Customer

1. Anyone requiring payment in countertop setting…most merchants should be considered a proper target

2. Merchants in the transportable or fixed wireless segments

3. Those merchants that have ready access to power at the point of payment

4. Merchants that have moderate to high numbers of transactions or peak periods

5. Desire for broadband, “always on” speed

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Why Wireless?

• What is GPRS?– GPRS is a wide area packet-based wireless

communication network that provides“always on” connection to broad coverage areas

– GPRS is the network foundation for such cellularcarriers as T-Mobile, AT&T, Rogers (Canada)

– Broadband communication medium for• Popular communication devices such as iPhones and Blackberry’s

• Streaming content for in-home and in-business services

• Wireless services are big business…Quality of Service is their main focus

• Not the same wireless network of the pastNot the same wireless network of the past

Processor

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Wireless Positioning

Pay atthe Table

Towing

Stadiums(in-seatservice)

Taxi/Limo

Home Services(delivery, repair)

Hotel/Event(“line busting”)

Flea Market

Hand Held / Mobile

Parking

Vx 670

NURIT 8000S

Carpentry

FixedGeneral Retail QSR

Mall StoresVx 510 GPRS

Jewelry

Transportable

Venues(countertop)

Homeshopping“parties”

Retail MallCarts/Kiosks Vx 610

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Vx 510 – Expanding the Family

Countertop Dial Countertop Broadband - Wireless

Countertop Broadband - Ethernet

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Vx 510 GPRS Stats

• Purpose-designed broadband wireless for countertop

• Only requirement is power source and wireless service

• Supports GPRS, Dial and USB Serial communications

• 6MB and 12MB variants - more space for value-add applications

• No external antenna gives an sleek esthetic look

GPRS

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Product Positioning

• Reduce communication costs vs 2nd phone line or DSL Savings of $30+ / month

• Broadband access for those that do not have DSL or proper local networking available

• Eliminates line sharing therefore allowing the merchant to provide better customer service and fast transaction processing

Key Product Positioning PointsKey Product Positioning PointsInstant Countertop Broadband

Flexible Installation Countertop Broadband

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ISO Benefits

1. Opportunity Not a niche solution. Any merchant looking for countertop style and broadband

speed is a target.

2. Revenue Profit from new hardware sales. Wireless benefits at a price

point designed for countertop market. Simplify the sell. Recurring revenue from wireless fees improve margins.

3. Advanced Security Protect your merchant investment PCI compliant solution

4. Ease Built upon the industry leading Vx510 solution. Same user

interface and hardware features… nothing new to learn

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Merchant Benefits

Instant Broadband Means Flexibility and OpportunitiesInstant Broadband Means Flexibility and Opportunities1. Speed of service

“Always-on” IP connection and lightning-fast processing means customers spend less time waiting to pay

Point of service is where it needs to be; where the customers are Broadband access for those who do not have DSL or proper local network Accept credit and debit cards anywhere there is a power source—instantly add an

extra lane during sales, busy seasons or peak store hours

2. Cost Savings Eliminates line sharing with the business Reduces communication costs verses installing a second phone line or DSL

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Availability

• Class A certs– Apriva– More coming soon

• Class B certifications– Global– TSYS– Chase Paymentech

GPRS

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Vx 510 GPRS – Marketing Tools

GPRS Selling Guide• Goal to simplify the sell for the broader

audience

• Distinct differences between selling countertop wireless vs mobile

• Clearly defines– Market need

– Value proposition for Merchants and Resellers

– Benefits of GPRS wireless network

• Available in .pdf book format (3/2 on The Zone)

• Part of demo kit

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Demo Kit

• Vx 510 GPRS Sales Demo Kit– Intended for the “Feet on the street”

• Contents:– Vx 510 GPRS (Secured)

• Coverage finder application• SoftPay demo

– CD with merchant sales sheets & GPRS Selling Guide

• Available via The Zone by early March

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Sales Tools

Vx 510 GPRS Acquirer Sheet

Vx 510 GPRS Merchant Sheet(add your logo to the back)

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Advertising

Ads January - March

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Other Sales Tools

GPRS Vertical-Focused Flyer

Materials available on www.verifonezone.com

Vx Family Flyer

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Questions

Scott Henry

Product Marketing Director

scott_henry@verifone.com

Lori Breitzke

Marketing Programs Director

lori_breitzke@verifone.com