v v confidential | october, 2008 © 2008 ibm corporation web 2.0 – an overview alan braz -...

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Confidential | October, 2008 © 2008 IBM Corporation

Web 2.0 – An overview

Alan Braz - [email protected] Specialist for IBM Global Account

IBM Global Business Services

Web 2.0 – An Overview | October 2008 | Confidential © 2008 IBM Corporation

Myself

Graduated: Bachelor in Computer Science – State University of Campinas - UNICAMP - 2005 Joined IBM: August 2005 as a Java/WebSphere Developer for IGA Production Support for WWER since November 2005 (AIX and WebSphere environment) OO/Java/JavaEE/RAD Teacher inside and outside IBM since Sep 2006 (more than 270 hours) Focal Point for IGA GD since January 2006, managing 8 resources Brazilian Java Community Leader, exercising my Leadership and Project Management skills, since

Jan 2007 Academic Initiative Ambassador since Feb 2007 Java EE Developer for Enhanced Audio Conferencing System – Rendezvous – since October 2007 Promoted to BAM Representative (Senior Focal Point) Since Jan 2008 – Responsible for all GRs for

Bob Walsh and Maureen Martin BAMs IBM certifications:

– IBM Certified Associate Developer - Rational Application Developer for WebSphere Software V6.0

– IBM Certified SOA Associate

– IBM Certified System Administrator - WebSphere Application Server, Network Deployment V6.1 Sun certifications:

– Sun Certified Programmer for the Java 2 Platform, Standard Edition 5.0

– Sun Certified Web Component Developer 1.4 (SCWCD)

– Sun Certified Enterprise Architect 5.0 (SCEA) IT Specialist Advisory Accreditation in progress (target Nov 2008)

Alan BrazGlobal Business ServicesHortolândia, São Paulo, Brazil

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Agenda

What is Web 2.0?

Some web-sites examples

The Seven Key Principles

Some IBM initiatives

Questions

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What is Web 2.0?

It is NOT a technology, It is NOT an industry It is NOT a pattern, It is NOT a software

It is a term coined by Tim O‘Reilly (see http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html)

Increasingly used for next generation World Wide Web Applications and Services

Web 2.0 has many aspects:– Business Models that survived and have promise for the future

– Approaches such as services instead of products, the Web as a platform, ...

– Concepts such as folksonomies, syndication, participation, reputation, ....

– Technologies such as AJAX, REST, Tags, Microformats, ...

– And many others ...

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What is Web 2.0?

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What is Web 2.0?

Strict “Web 1.0” site– “Web Master” runs web site, users

consume

– Few content editors

– Web site provides content and applications for users

– View-only markup

– Only human users

– Accumulates relatively small amounts of information and content

– Fixed categories / Taxonomy

– Unidirectional

WebSite

Data

Modern “Web 2.0” site– Users collectively contribute to the web site,

they don‘t just consume

– Every user is a content editor and rater

– Web site provides content, applications, and collective contributions of all users

– Semantically tagged markup

– Humans and applications as “users”

– Accumulates huge amounts of information and content

– Flexible Tagging / Folksonomy

– Bi-directional

WebSite

Data

App

App

App

App

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What is Web 2.0?

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What is Web 2.0?

http://en.wikipedia.org/wiki/Image:Web20buzz.png

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Some web-sites examples

Share your bookmarks: http://del.icio.us/

Manage your tasks: http://www.rememberthemilk.com/

Share your photos: http://www.flickr.com/

Find a place: http://maps.google.com/

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The web as a platform

Harnessing Collective Intelligence

Data is the Intel Inside

End of the software release cycle

Lightweight programming models

Software above a single device

Rich user experiences

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Principle #1 – Web as a platform

Benefits– Great number of users

– You don’t need to upgrade the software, just update the site

– Social Networking – allowing user interaction

Sharing services– “here is our API”

– Reuse existing services

– SOA and Web2.0 = WOA

Blogging– RSS (really simple syndication) feeds let users

subscribe blogs and news sites

– Permalinks are URLs pointing to the same information permanently

– Comments and trackbacks promote discussion

Support “The Long Tail” Keep reduced costs Customer can buy products that is not sell

in ordinary stores Examples:

– Product exchange for few dollars

– Create and share movies

– Paid jobs for less than 10 cents (http://www.mturk.com)

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Principle #2 – Harnessing Collective Intelligence

Wikipedia: the free encyclopedia where any user can add content

Google: ratting pages

Del.icio.us: tagging

Amazon: reviews and recommendations

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Principle #3 - Data is the “Intel Inside”

Service value is data-oriented

Example: del.icio.us - http://del.icio.us/help/api

Example: Amazon– Gets the ordinary information from the same

source as the others (ISBN)

– Adds images, TOCs and examples

– Editorial reviews

Mash-up– The Right to Re-mix, Some Rights reserved

– Combining data from multiple sources to provide additional value

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Principle #4 - End of the software release cycle

Operations must become a core competency Users must be treated as co-developers No need to wait to have a full product to release it Balance number of features for a beta and stability to

satisfy the users Use the “Blogosphere” to divulge

Example: Gmail

“Test Driven Development” – first write the test script, then write some code

– iterate until the test passes

– Ends with a huge “Test Suit”

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Perpetual Beta

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Principle #5 - Lightweight programming models

Keep it simple / Fix the simple issues– Make some users happy :D

Web Services lightweight approach:– Representational State Transfer (REST), simpler than SOAP.

– Don’t use HTTP as transport layer for a webservice, but be the webservice.

– With REST, each resource/object has its own URL

“RSS has become the most widely deployed single web service because of its simplicity”

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Principle #6 - Software above a single device

Even “Desktop” applications can enjoy the power of the web– iPod / iTunes

PC can be used as cache and music manager

iTunes Store allows users to buy music for $0.99

– BitTorrent

Each client is also a server

Anyone can download

– Google Earth

Web content for portable devices– Cell phones

– PDA

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Principle #7- Rich user experiences

AJAX = Asynchronous JavaScript And XML

AJAX is not new, it is a combination of existing technologies: XMLHttpRequest, JavaScript, CSS, XML

Asynchronous, allows the page requests to refresh only pieces instead of the hole page

– Response in HTML, JavaScript or XML

– Change or add page elements (div, table, or any other tag)

– Reduce the data traffic

– Non-blocking events; other events will continue to work while change is occurring

You have to think about using AJAX during the solution planning

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Principle #7- Rich user experiences

An ordinary example: Hello World using prototype:<script src="/javascripts/prototype.js" type="text/javascript"></script>

<a href="#" onclick="new Ajax.Updater(‘hello_results', '/search/hello', {asynchronous:true, evalScripts:true}); return false;">HelloWorld</a>

<div id=“hello_results“></div>

Usability–Create friendly sites with AJAX

–There is no need to use AJAX for each event

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w4 – http://w4.ibm.com

Fringe - http://w4.ibm.com/bluepages

SmallBlue - https://smallblue.watson.ibm.com/SmallBlue/

w3ki - https://w3.webahead.ibm.com/w3ki/

dogear - https://dogear.webahead.ibm.com

Blue card - http://w3.webahead.ibm.com/prototype/bluecard.htm

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Summary

Web sites created and/or enriched by a community – the users add the value through their input: comments, recommendations, tags

Web user interfaces that act more like applications (using technology such as AJAX)

Web sites that “feed” other websites (using technology such as RSS and Atom)

v v confidential | october, 2008 © 2008 ibm corporation web 2.0 – an overview alan braz -...

Documents

ibm corporation web

strict web

rater web site

site web master

outside ibm

content editors web

ibm global account slide

ibm initiatives questions