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v-imprint Volume V Issue 01
Newsletter 2016 Page 1
Volume V Issue 01 NOT FOR SALE – PRIVATE CIRCULATION ONLY July - December 2016
Secretary’s Message:
Dear Friends,
Professionalism is the hallmark of
Management Education. It applies to faculty
as well as students. One has to choose a field
of interest and dig deep, that means one
should find his/her own academic Niche.
Further knowledge and experience can be
enhanced through Networking and
documentation. Programmes organized with
a view to promoting professionalism should
be an integral part of the academic activity.
I do hope this objective is being realized at VIMS as reflected in the Newsletter.
Yours sincerely,
DR.V.KULANDAISWAMY, Secretary and Correspondent, VIMS.
Director’s Message:
Every day is a new opportunity. You can build
on yesterday's success or put its failures behind
and start over again. It gives you the opportunity
of being totally immersed, turning back into
yourself in a good way. No matter whom you
are, what you like, where you come from, you
can make it. Look for ideas and trends that match
your interests and your skill set. That is
opportunity to success.
“If the mind is intensely eager, everything can be accomplished—mountains can be crumbled into
atoms”. – Swami Vivekananda
Let me take the opportunity through this newsletter, to thank all our faculty members, students, friends
and industry people who supported us. I look forward for your suggestions and future contributions to
make this newsletter a harmony. Wish you all the best.
Dr.A.Valarmathi, Director, VIMS
Inside ….
EVENTS AT VIMS-A GLIMPSE
OUTBOUND TRAININGS
AND FIELD VISIT
WEBINARS
INDUSTRIAL VISITS -
PROFESSIONAL SKILL
DEVELOPMENT
CLUB ACTIVITIES
CAMBISTA 2016
THUS THEY SPAKE
FACULTY CONTRIBUTIONS
PLACEMENT ACTIVITIES
OTHER ACTIVITIES
IMPORTANT VISITORS
Karuvalur Road, Kovilpalayam,
Coimbatore – 641107
Phone : 0422 3195511, 3195544
Visit us www.vimscbe.ac.in
Follow us on www.facebook .com/vims.cbe
“Calm and silent and steady work, and no newspaper humbug, no name-making, you must always remember” –Swami Vivekananda
V-imprint
v-imprint Volume V Issue 01
Newsletter 2016 Page 2
EVENTS AT VIMS-A GLIMPSE:
OUTBOUND TRAININGS AND FIELD VISIT:
On 1st October 2016, Outbound Training for II MBA students [2015-
2017] was organized at Kovai Kuttrallam. Around 50 students
participated in various Management Games and Activities conducted at
Kovai Kuttrallam which provided them enjoyment as well as a unique
outdoor-experiential education to advance their skills.
Mr.R.Lakshmikanth and Mrs.P.Kowsalya, Faculty members
accompanied the students.
Industrial Training: In July 2016, Students are given one month
assignment to take up one company each and do a detailed study for a
month and submit a report to Anna University as a part of their
internship requirement. While doing the same they were given tasks to
analyze the company competitive structure using Porter’s Five Force
Analysis, SWOT analysis and Boston Consulting Group Matrix analysis
to recommend to the companies with a video documentary. The videos
have been uploaded in YouTube for open access. This is an effort to
improve their Professional Skill Development.
WEBINARS
On 1st September 2016, A Webinar on "Strategic Planning for New
Products" was conducted by Mr Jegan Jayabal, B.E, MBA, Vice
President-Training, PDMA-India. It dealt with the most important and
difficult steps in the entire new products process: developing a sound
strategy to guide the company from within. All the Second year MBA
students attended with reference to their Strategic Management Subject.
PROFESSIONAL SKILL DEVELOPMENT
Dr. A Valarmathi, Director, and Mr.N.Sundarapandiyan, Associate
Professor VIMS have initiated an innovative task based industry
training for the II year MBA Students, through getting two students in
one group to study two companies and to compare their current
management practices of all their departments and the students prepared
a video documentary and published in YouTube. The students covered
the following companies to complete their tasks namely: Kerala State
Electronics Development Corporation Limited, Trivandrum,
Rajapalaiyam Spintext, Rajapalaiyam, Best Engineers Pumps Private
Limited, Mekfab, Kannan Devan Hills Plantations Private Limited,
Munnar, Flowserve India Controls Private Limited, Unique
Equipmentss, Oks Groups, Chennai, Jeppiaar Cement Private Limited,
Toolfab Engineering Industry (P) Ltd, Sogathorai Vani Villas Tea
Factory, Coonoor, Meenakshi Mission Hospital And Research Centre,
Madurai, Carona Industry Private Limited, Shree Ambika Sugars Ltd,
Veesan Engry System Private Limited, Milka Nutriments (P) Ltd,
Opal Energy Solution, Tanjore and Aavin (Salem District Cooperative
Milk Producer’s Union Ltd).
COMMUNICATION AND COUNSELING CELL
On 18th October 2016, I and II year MBA students counseling activity
was started to make the students to realize their strengths and
weaknesses. It indeed helps them to chart for their action career plans.
On 18th October 2016, Students of I MBA Participated in an
experience sharing session “START-UP & STAND-UP” by C.K.
Ranganathan Chairman & Managing Director M/s. Cavinkare (p) Ltd.,
Chennai at The Indian Chamber of Commerce and Industry,
Coimbatore. This event was organized under the communication and
counseling cell.
CLUB ACTIVITITES
In the month of August 2016, Students of VIMS have elected the
office-bearers for various clubs such as HR Club, Marketing Club,
Finance Club, Quiz Club and ED Cell. They have had their
preliminary meeting and planned serious of activities for the academic
year 2016-2017.
On 15 August 2016, the students and faculty members celebrated the
Independence Day at VIMS.
On 17th August 2016, Enterprise Resource Planning real time
implementation with reference to case studies of BMW, Mercedes
Benz, Reynolds, Cisco Systems, Shrin Corporation, Kapp Corporation
Germany and Black and Decker implementing Big Five ERP packages
and their successes and benefits were presented by the Second year
MBA students. This experiential learning approach helped the students
to visualize the current real time ERP practices
On 21st September 2016, VIMS II year MBA students organized and
Celebrated Fresher’s Party for their juniors who joined in the academic
year of 2016-17.
On 15th October 2016, 85th Birth Anniversary of Dr APJ Abdul Kalam
was celebrated by VIMS in Chettipalayam Village. Social Welfare
club (VIMS) conducted an awareness program on importance of tree
plantation and Clean India Mission to the people of Chettipalayam.
v-imprint Volume V Issue 01
Newsletter 2016 Page 3
On 25th October 2016, VIMS Organized “CHAKRA ENHANCING
SESSION” – to learn how to enhance human chakra energies through
meditation, aromas, yantra, colours, music and food supplements and
to regenerate themselves. The session was conducted by Mrs. Preethi,
an Executive of AURRUM-Life changing technique associated with
THE TERRACE, Coimbatore to the I and II year MBA students.
CAMBISTA 2016:
On 28th September 2016, Inaugural function of the Students
Association “CAMBISTA” was held, Mr.Y.G.Lokeesh, the outgoing
Secretary, Cambista welcomed the guests, Dr.V.Kulandaiswamy,
Secretary and Correspondent of VIMS gave felicitation address. The
Chief Guest Mr.Fredricks John, Vice President-Operations, Personiv,
delivered the special address to the gathering. His speech was
enthralling and inspirational to all the management students.
Dr.A.Valarmathi, Director VIMS hosted the incumbent office bearers
followed by the oath taking. Mr.Sundarapandiyan Natarajan Associate
Professor gave away a short presentation on the events held in VIMS
and organized by “CAMBISTA”- Students Association. Ms. Nithya
Rubini, the New President of Cambista association proposed vote of
thanks to the gathering.
On 21st September 2016, VIMS organized and Celebrated Onam
festival, students from Kerala along with all the students have
celebrated with a variety of indoor and outdoor activities. This event is
a special event to develop their cross cultural learning efforts.
THUS THEY SPAKE:
On 17 August 2016, VIMS organized the Inaugural function for First
year MBA students’. The function was conducted for the newly joined
MBA students along with their parents and the second year MBA
students. Prof. N.Swaminathan was the Chief Guest, he spoke on the
opportunities for the MBA graduates and how they should plan and
focus their learning and preparation to be successful.
On 27 August 2016, VIMS organized a guest lecture on Contemporary
Global ERP Practices to the Second year MBA students, facilitated by
Mr Giri Ganne, who is a real time SAP Business Analyst at QIAGEN,
Baltimore, Maryland, USA. He has more than 20 years of experience,
including 15 years of ERP implementation experience in various
sectors such as, Airlines, Pharmaceuticals, Oil and Gas and etc.
On 28th September 2016, Mr.Fredricks John, Vice President-
Operations, Personiv, delivered the special motivational address to the
students. In his address he focused on the need for community
development and how the student association can help the students to
improve such initiatives.
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Newsletter 2016 Page 4
Concept Learning: During October and November 2016, First year
MBA Students have been assigned management concepts and created
a set of video documentary short films. The documentaries are
published in YouTube for the view of all the management students.
On 18 October 2016, Soft skill Training was provided to I MBA
students batch (2016-18) and II MBA students batch (2015-17) by
Mr.N.Sundarapandiyan, Associate Professor.
On 18 Nov 2016, Mr. N. Mahesh Kumar from Lotus Knowlwealth Pvt
Ltd, delivered a lecture on “BSE IPF - Capital Market awareness
programme” for VIMS MBA students.
FACULTYCONTRIBUTIONS:
Vichaara An International Journal of Management October 2016
online issue is being successfully released with the faculty team and
editorial support.
Faculty Publications and Participations :
On 18th October 2016, Dr.A.Valarmathi, Director of VIMS facilitated
as an External Examiner for their MBA Viva voce held at Karpagam
University, Coimbatore.
The following VIMS Faculty members contributed to Vichaara An
International Journal of Management (Online and Print) Volume 3 and
Number 1. (October 2016):
Dr. A.Valarmathi, Director published a case study on Go Green: Issues
And Challenges - A Case Study On Banking Industry
Mrs. P.Kowsalya published a research paper on A Study on
Occupational Stress Level of Employees with Special Reference to
Coimbatore District,
Dr.R.Chandrasekhar and Dr.S.Uma Maheswari published a
contemporary management thoughts article namely: Designing
Performance Management Systems (PMS) In Health Care Institutions
Mr N.Sundarapandiyan, Associate Professor did a book review on the
book ‘Management Wisdom In Tamil Ethical Literature’ written by
Dr.V.Kulandaiswamy and Dr. Rupa Gunaseelan
Dr.V.Kulandaiswamy, Secretary and Mr N.Sundarapandiyan,
Associate Professor have prepared and published a case on Wellness
As A Way Of Business: Using Technology To Create India's Most
Successful Diagnostics Business - A Success Story of Dr. A.
Velumani, CEO, Thyrocare
Dr.V.Kulandaiswamy, Secretary , published a native wisdom article :
Ten Manifestations
P.Kowsalya “A study on the price fluctuation in equity it stocks with
reference to NSE”, in International Journal of Commerce and
Management Research, Vol.2, Issue 2, September 2016, ISSN:2455-
1627, Pg no. 33-37.
Dr.A.Valarmathi & P.Kowsalya, “A Study on the Technical Analysis
of NSE Towards it Stocks with Reference to Indian Stock Market” in
International Journal of Advances in Management and Economics,
Vol.5, Issue 4, July - August 2016 ISSN: 2278-3369, Pg no. 22-29.
PLACEMENT ACTIVITIES:
VIMS Placement cell has organized the following Campus drives
during 2016:
Karvy Stock Broking Ltd conducted a placement drive in VIMS on
5th Nov 2016, in which more than 250 students from VIMS and other
college around Coimbatore participated and seven students got
selected to work for their Hyderabad work location.
On 14th Nov 2016, Solvers India, Coimbatore the official recruiter of
Infosys and Mphasis, conducted a placement training program for the
final year MBA Students, batch 2015-2017.
Face focus Academy for Career Enhancement an “India’s Largest
Higher Education focused Skill Development Company” underwent its
hiring process in VIMS campus on 3rd December 2016, in which
Mr.A.Arunkumar, Mr.Y.G.Lokessh and Mr.W.Prasanth Arokiya
Vivek, students of II MBA batch (2015-2017) have been shortlisted
for the next level of Interview.
A placement training series was organized by VIMS to the II year
MBA students. It was facilitated four hours a week for 10 weeks
which covered Group discussions, Mock Personal Interview practices,
written test practices and Soft skill training programmes.
IMPORTANT VISITORS:
Mr Giri Ganne, SAP Business Analyst at QIAGEN, Baltimore,
Maryland, USA
Mr.Fredricks John, Vice President-Operations, Personiv,
Coimbatore
“The world is the great gymnasium where we come to make ourselves strong” –Swami Vivekananda
EDITORIAL BOARD
Patron : Dr.V.Kulandaiswamy, Secretary & Correspondent
Chief Editor :Dr.A.Valarmathi, Director
Executive Editor :Mr.N.Sundarapandiyan, Associate Professor
Editor :Mr.R. Lakshmikanth, Assistant Professor