V. A. Tripathi (Team Leader) –Sales And MarketingSuraj Kumar-Sales And MarketingSandesha Shinde (Category 1)Durgesh Bhawsar (Category 4)Lakshmeesh Hegde (Category 5)Naveen Kumar (Category 5)Esha Sharma (Category 6)

Presents

About Product

• i-CRUSH is a garbage bin designed to compress garage that is put in it.

• It is designed in order to avoid spilling of garbage on the roads which results into spread of diseases, disturbing pure ambience, excess handling cost etc.

• It is simple mechanism involving use of manual force to control the working of Square shape piston cylinder like arrangement, i-CRUSH is mainly targeted to areas like malls ,theaters, housing societies, big educational institutes etc.

• As compared to the contemporary products like COMPACTOR or POWER DRIVEN CRUSHER ,i-CRUSH is cost efficient (cost per piece:1120.00 Only) and eco-friendly.

Key PointReduce handling cost, Less chances of blockage of pipeline in rainy season as

less spilling of garbage.As garbage compacted less manpower required for

handling Reduce the cost of material handling.Less chances of diseases as less chances of spilling of

garbageDisturbing pure ambienceCreate healthy environment It can be subsidize by the government as it reduces the

cost of processing of garbage.Create healthy environment for Animal.

Design Term

• Weight 6 kg.• Made of material SS304 (Rust Free).• Manually operated.• Power integrated by hydraulic pumping

effect.• Garbage Cube of Size 6 cubic inch.• For garbage contain liquid, provision of

bottom holes

Team Creatiiv|7

Naveen

Suraj ji

Sandesha

Durgesh

Esha

Tripathiji

Lakshmeesh

1. Garbage Compressor Bin (i-Crush).

3.Non Stinking shoes and socks.

2.Automated trolley.

4.Candle light reflecting Lamp

I-Crush Bin

Lid

I-Crush Bin

Lid

HydraulicMechanism

Piston

I-Crush Bin(detachable)

I-Crush Bin

Lid

HydraulicMechanism

Piston

Foot pressGarbage inlet

I-Crush Bin

Lid

HydraulicMechanism

Piston

Foot pressGarbage inlet

Outlets for liquid waste

Sewage line

I-Crush Bin

Major Pain Area:• Spilling of

garbage.

Inefficient way of handling garbage

Blockage of pipelines.Death of cattle due to

garbage eating

Transporting And Handling Cost of Garbage

Impact of the Product:• Manpower• Handling garbage• Cost efficient• Transport• Eco-friendly

Market:Subsidized product(low cost)CollegesMallsFood joints

Competitors

There are product which uses electric power and processes automatically.

White Hat:

• No regular collection of garbage• Environment deterioration• Diseases causing factor• Large manpower required for collection of garbage

Green Hat:

• Put lids over the bin to avoid spilling• Design a new bin to compress and hold more garbage• Collection of garbage at regular intervals

Red Hat:

• We should do it...it will make our country look cleaner

• Yes… this will make us RESPONSIBLE CITIZENS!!

Yellow Hat:

• Cost efficient• Eco-friendly• Can hold more garbage than usual

bin• Pure ambience• Lesser spread of diseases• Avoids eating of plastics by animals

Black Hat:

• Will occupy more space than usual bin• Maintenance problem• Expensive than usual bin, so it will be difficult to

make it popular• If garbage is not collected at regular intervals

then the problem of foul smell may arise again.

Blue Hat:

So the conclusion is:• design the ‘iCrush’ for trial basis and get feedback for further improvement.

Strategy • Product • Place.• Price• Promotion• S.T.P.• Feedback Loop

When I was a Kid, I used to get ‘Apple’ in Fruit markets!!!

But Now….

I’ll get IT in Electronic markets too..!!!!

Leadership Lesson from Lt. Steve Jobs

• Focus• Simplicity• Be responsible• When behind, leapfrog• See products not profits• Be innovative• Bend reality• Impute• Perfection

Keys to Success..!!!!

Success will be yours!!!!!

• Queries??!!!

V. A. Tripathi

Suraj Kumar

Sandesha Shinde COLLEGE OF ENGINEERING PUNE, PUNE

Durgesh Bhawsar TRUBA INSTITUTE OF ENGINEERING & INFORMATION TECHNOLOGY, BHOPAL

Lakshmeesh Hegde AIMIT, ST ALOYSIUS COLLEGE, MANGALORE

Naveen Kumar MAHENDRA ENGINEERING COLLEGE, NAMAKKAL

Esha Sharma M M INSTITUTE OF COMPUTER TECHNOLOGY & BUSINESS MANAGEMENT, AMBALA

TEAM

From

Tripathi Suraj Durgesh Laks L’ Champ esh No-Hindi