uxsg2014 workshop (day 2) - innovation games (ben sykes)
DESCRIPTION
Innovation Games : building innovative features & products using brainstorming games Facilitated by Ben Sykes Independent Consultant General Assembly, United StatesTRANSCRIPT
INNOVATION GAMES Building Innovative Features and Products Using Brainstorming
Ben Sykes User Experience & Behavior Design @bensykes
The Games Simple Affinity Mapping Give Them A Hot Tub Remember The Future Worst Nightmare Empathy Map !Scenario: Improving A Feature Gmail Compose Experience !Scenario: Improving A Mobile App Group choice !BREAK !Designing A Product (Random) Design Principles Platform Functionality (3) Emotional Target Problem To Solve !
Agenda
Resources!
THE GAMES The Overview
Goal • Simple brainstorming revealing
embedded patterns. !
Activity • Generate as many post-it notes
in response to the question you want answered.
• Cluster the post-its into categories.
Simple Affinity Mapping
Goal • Use outrageous features to
discover hidden breakthroughs !
Activity • Write several features on post-
its. One feature per post-it. The more outrageous the better.
• Generate as many post-it notes in the allocated time.
• Cluster into categories.
Give Them A Hot Tub
Goal • Envision success future success !
Activity • Imagine that it is sometime in
the future (5 years?). You’ve been using the feature or product for sometime now. On post-it’s (one per) write down what the product or feature will have done to make you happy.
• Generate as many post-it notes in the allocated time.
• Cluster into categories.
Remember The Future
Goal • Discover hidden worst case
scenarios. Create sweet dreams for your product by creating nightmares !
Activity • Imagine your worst nightmare
related to your product or feature. (E.g. a sports drink that induces vomiting.) Write down one nightmare per post-it.
• Generate as many post-it notes in the allocated time.
• Cluster into categories.
My Worst Nightmare
Goal • Get inside the head of your
customer or target user !
Activity • Give the target user a name
and a title. • Create sectors related to 1.
hearing, seeing, thinking, saying, feeling & doing.
• Using post-it notes assign attributes or details to each sector.
Empathy Map
Scenario: Improving A Feature
Goal • Improve on the Gmail
compose feature. !
Activity • Use two or more innovation
games. You choose. • Cluster your results • Pick the best ones • Present as a narrative to the
group !Time • 15 minutes to generate &
cluster.
Improving An Existing Feature
Improving An Existing FeatureGoal • Improve on the Gmail
compose feature. !
Activity • Use two or more innovation
games. You choose. • Cluster your results • Pick the best ones • Present as a narrative to the
group !Time • 15 minutes to generate &
cluster.
Present Your Findings.1. Games used 2. Effectiveness? 3. Final Outcome? 4. Viable?
Scenario: Improve A Mobile App
Goal • Improve an existing mobile app !
Activity • Use two or more innovation
games. You choose. • Cluster your results • Pick the best ones • Present as a narrative to the
group !Time • 30 minutes to generate &
cluster.
Improving An Existing Mobile Product
Goal • Improve an existing mobile app !
Activity • Use two or more innovation
games. You choose. • Cluster your results • Pick the best ones • Present as a narrative to the
group !Time • 30 minutes to generate &
cluster.
Improving An Existing Mobile Product
Present Your Findings.1. Games used 2. Effectiveness? 3. Final Outcome? 4. Viable?
Break…