ux-trender 2014
DESCRIPTION
Vi, Anna Johansson, Roman Pixell och jag, Fredrik Oviedo, tar tempen på webben och analyserar aktuella och nya trender. Vad säger framträdande aktörer inom branschen och vilka är de hetaste trenderna? Vad är möjliga orsaker bakom uppkomsten av aktuella trender? Vilka effekter kan vi vänta oss? Vad innebär detta för dig och din organisation? Vilka möjligheter öppnas upp?TRANSCRIPT
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februari
UX-trender!!
Från svängningar till bestående!innovationer med värdeskapande
Fredrik Oviedo!Anna P. JohanssonRoman Pixell
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Vad är en UX-trend?
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Nyår i Miami
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Nyår i Miami
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4500 SEK 0 SEK
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Informationen!finns online
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UX-trender 2013
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Inte
rnet
Use
rs (M
M)
400
2007
0
2008 2009 2010 2011 2012 2013 2014 2015
800
1200
1600
2000
Mobile Internet Users
Desktop Internet Users
Källa: Morgan Stanley Research Illustration: Anna P Johansson, Cloud Nine
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A.!!
Minimalism
2013
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B.!Responsiv design!blev standard
2013
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C.!Molntjänster blev lika naturligt som luft och vatten
2013
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D.!Scroll blev lika!naturligt som klick
2013
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E.!!
Fokus på konvertering
2013
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F.!Korta, tydliga, informativa budskap tog över
2013
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G.!Mikroformaten gör informationen tillgänglig
2013
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UX-spaningar 2014
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1.!!
Internet of Things
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2.!!
Mobile First → Content First
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3.!Responsiv design →!blir responsiv funktion
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4.!Känslor får en högre prioritering →
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5.!!
Storytelling
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6.!Fokusera på rätt del!av upplevelsen
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7.!!
Design → Integrate → Automate
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SLUTSATSER
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SLUTSATSER!!Användarupplevelsen blir central och kullkastar gammal affärslogik. I praktiken innebär det ökat fokus på värdeskapande.!!★ Designa för situationer. Varken för
olika enheter eller baserat på gamla affärsstrukturer.
★ Bygg bort de steg i användarflödet som inte bidrar till en positiv användarupplevelse.
★ Välj åt användaren annars väljer användaren någon annan.
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MIAMI 2014+
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Alla vill ha chips
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Tack!!!
@fredrikoviedo!@apjohansson!
@d0pp13r