Strategies to harness

IoT and the web for sustainability

Francesco Cara @frakara

UX STRAT Europe, Amsterdam June 5th, 2015

We believe the next opportunity is what we call the

“cleanweb”:

a form of clean tech that takes advantage of the internet, social media and mobile communications to alter how we consume resources, relate to the

world, interact with each other, and pursue economic growth.

The world’s current ecological, demographic, and economic trajectory is unsustainable, meaning that if we continue with “business as usual” we will hit social and

ecological crises with calamitous results.

Jeffrey Sachs, Common Wealth, 2008, p. 7

Nasa, Blue Marbel 2012

In 2050

More than 9.2 billion people

Global average surface temperature +0.5/1.5°C

IPCC Climate change 2014, Synthesis Report, p. 9

The world population situation in 2014, United Nations , p. 5

The Parties included in Annex I shall, individually or jointly, ensure that their aggregate anthropogenic

carbon dioxide equivalent emissions of the greenhouse gases

listed in Annex A do not exceed their assigned amounts with a view to reducing their overall emissions of such gases by at least 5 per cent

below 1990 levels in the commitment period 2008 to 2012

(art. 3.1).

The ultimate objective of this Convention is to achieve

stabilization of greenhouse gas

concentrations in the atmosphere at a level that would prevent

dangerous anthropogenic interference with the climate

system (art. 2 Objective).

Rio de Janeiro

United Nations Framework Convention

on Climate Change, signed 1992

Kyoto Protocol

drawn 1997, ratified 2005

…..deep cuts in global greenhouse gas emissions are required

according to science with a view to reducing global greenhouse gas

emissions so as to hold the increase in global average temperature

below 2°C above

preindustrial levels

(decision 1/CP.16 I.4).

Cancun agreements adopted 2010

23 years of global negotiations

26 years of social transformation

Transparency

Collective Intelligence

Self-publishing

Social media

Multicasting

Share and stream all videos

User ratings, reviews and

recommendations

Micro-commerce

Access to all the world data,

information, knowledge

Social networking

1-1, 1-many asynch communication

Download all music

Massive

Multiplier

Gaming

Self-expression

P2P news circulation,

coordination

Collaborative consumption

Shopping, travel,

banking, taxes

Political action

Photo

communication

Low-entry

barrier to innovation

All, Always

Everywhere

What has made this transformation possible

1. Challenge dominant models

2. Innovate

3. Take advantage of all the resources

4. Be open, collaborate

5. Scale

6. Iterate

Cleanweb proposals for change

ENERGYFOOD MOBILITY

THINGS WATER ENVIRONMENT

FARMDROP ABUNDANCEGENERATION

MOTIT

AIR QUALITY EGGDRIBLETRENTLUGGAGE

source, North Country Public Radio

The transition from an extractive…

From extractive to regenerative

photo by Twiga 269 @Flickrsource, North Country public radio

Thank you!

@frakara