UX PERTHQUALITATIVE RESEARCH

Michael PalmyrePhD Researcher

Anthropologist & Sociologist

Experience Designer

THE CONTEXTWhere am I speaking from?

Ethnography on witchcraft in Seychelles

What have I done?

What am I exploring?Culture and identity

I explore how cultures and identities are shaped

What does that mean?My methods apply anywhere that human experience is involved

What does this mean for you?

QUALITATIVE?How I see it

‘What’ – surveys, numbers, statistics. Quantity focus.

Quantitative Qualitative

‘How’ and ‘why’ – ethnography, interviews, stories and experiences. Quality focus.

WHY & HOWValue and uses

Timeless data

Rich with information

Broad insights

Facilitate innovation

RESEARCH CONTEXTUnderstand context to understand data

If you are human, you have bias

Formal research makes for constructed results

You frame the context

Adapt to the data as it is generated

WRAPPING IT UPPoints to take home

Humans are unpredictable – our behaviour can’t be quantified

To understand people, we need to talk to them

Human experiences are made up of stories, not statistics

You influence your research results