ux is for designers - agile arizona · concrete surface brings everything together visually: what...
TRANSCRIPT
UX is for Designers(Yep, even you)
JONATHAN COTTRELL / UX + STRATEGYINTRAEDGE
Who is this cranial nudist?
Let me get to know my users
Do you remember when…?
Executive + Coder
Business Manager + Engineer
Business Manager + Developer + Designer
Product Manager + UX Designer + Developer
“Did you forget to make that web page responsive?”The golden (i.e. easy) age of UX
UX Design
ProductManagement
Product Thinking
Inspiration source: https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
This ain’t agile
Producing deliverables “often” or “sometimes”
Source: https://www.nngroup.com/articles/common-ux-deliverables/
InternalManagers
DevelopersFlowcharts, Sitemaps,
Style guides
ClientsPixel-perfect mockups
Prototypes
Wireframes
Analysis
Journeys
Reports
Source: https://www.nngroup.com/articles/common-ux-deliverables/
CONCRETE
Surface brings everything together visually: What will the finished product look like?
Skeleton makes structure concrete: What components will enable people to use the product?
Structure gives shape to scope: How will the pieces of the product fit together and behave?
Scope transforms strategy into requirements: What features will the product need to include?
Strategy is where it all begins: What do our users want and does our business need?
ABSTRACT
People are the platform, which is why everyone needs to be involved
EMPATHIZE
Hypothesize clearly
Observe, don’t just ask
Don’t presume or lead
Personas are powerful
IDEATE
Invite everyone to the table
Sharpen your pencils
Prototypes are best
Iterate, iterate, iterate
DELIVER
Design is a process
UI kits matter
Get their hands on it
Trust actions, not words
LEARN
Measure every release
You still don’t know
The data will help
Revise your hypotheses
Agile isn’t UX deliverable-free…But it should be deliverable-efficient
IF YOU MUST CHOOSE…
Personas, not opinions
Sketches, not comps
Prototypes, not PRDs
Users, not executives
Dive in, have fun, because UX is for everyone
