ux best practices to boost your revenue - webinar slides
TRANSCRIPT
Webinar
Enabling Connected Business With WSO2 Middleware
QUESTIONS #digitalservices2015 UX Best
Practices To Boost
Your Revenue
Charles GreenMarketing Analyst
SPEAKERS
Bruno VilchesSenior Web Developer & Product Manager
Agenda
• What is UX?• UX versus UI – what you need to know• How does UX impact business?• Five tips to rapidly improve user satisfaction• Tips for using your UI to improve the UX• Google Material Design: Why it is effective UX, and how to
implement it in AngularJS
What is UX?
UX is any interaction that the customer has with the product or service
“Build it and they will
come”
“User is the
center of the spotlig
ht
Mindset shift
QUESTIONS #BestUX2015
Features customers expect
Qualities that increase user satisfaction and their absence causes dissatisfaction
Outstanding qualities that give a boost to satisfaction but their absence doesn’t cause dissatisfaction
Quality ranks QUESTIONS #BestUX2015
User experience is communication
QUESTIONS #BestUX2015
User experience versus user interface
QUESTIONS #BestUX2015
How does UX impact business?
Money earned. E.g. conversions or ARPU (Average Revenue Per User)Money saved. E.g. support costs or task performance efficiency.
Non-monetary results. E.g. user loyalty or recommendations to people
QUESTIONS #BestUX2015
Every $ invested in UX yields a return between $2 and $100
Source: The American Genius
Understanding the user is key
QUESTIONS #BestUX2015
The UX process
Running surveys
InterviewsAsk them
to use diaries
Watch them use your app
QUESTIONS #BestUX2015
5tips to rapidly improve user satisfaction
QUESTIONS #BestUX2015
Focus on “Usable Architecture” over “Impressive Design”
1QUESTIONS #BestUX2015
Remove Unvalidated Features
2QUESTIONS #BestUX2015
See what customers use rather than listening to what they want
3QUESTIONS #BestUX2015
Create a Search Function
4QUESTIONS #BestUX2015
Optimize for Mobile
5QUESTIONS #BestUX2015
QUESTIONS #BestUX2015
3 further tips for using UI to improve the user experience
• Use fewer input fields• Undo action instead of confirmation• Warn of mistakes as soon as they’re made
Google Material Design: Why is it
good UX, and how to
implement it in AngularJS
QUESTIONS #BestUX2015
Key Takeaways QUESTIONS #BestUX2015
