uw wenk lecture - sustainable business nov 2013
TRANSCRIPT
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Edward Wenk, Jr. Endowed Lectureship in Technology and Public
Policy
Kevin HagenGood News! We have to redesign everything
November 7, 2013
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How Sustainable Business is creating opportunity, driving innovation and
unleashing the next industrial revolution
www.KevinHagenCSR.org
@KevinHagen
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Business is the only human institution with the scale, speed and resources to make a difference fast enough to matter
Paul Hawken
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Conventional either/or Thinking
Trade-Offs lead to compromise
Rejecting Trade-Offs leads to innovation
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Conventional Thinking
Take Make Waste
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Cradle to Cradle
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Closed Loop thinking
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The Hagen-Wilhelm Change Matrix From: Making Sustainability Stick by Kevin Wilhelm
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Sustainability Skills & Competencies
• Systems Thinking – from lines to loops• New Business metrics and tools of Enviro &
Social impacts– Life Cycle Assessments tools (Higg Index)
• Interdisciplinary understanding & literacy• Collaboration & engagement– Ex: NGOs, Academia, Government, Other business
• Leading from influence rather than authority
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To-do’s
Ask for more Sustainable Business content in class
Ask questions about CSR strategy in job interviews
Don’t accept trade-offs – Look for ways to use your “better way of thinking” to create more value.
Be the agent of change: Welcome to the prospiracy
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Edward Wenk, Jr. Endowed Lectureship in Technology and Public
Policy
www.KevinHagenCSR.org
@KevinHagen